LAND ROVER PUTS WORLD-FIRST INTELLIGENT SEAT FOLD TECHNOLOGY TO EXTREME TEST… REMOTELY

7 September 2016

Land Rover has reached new heights in its new vehicle technology testing.

  • One of Land Rover’s best-known customers completes unique remote test of New Discovery
  • World-renowned British adventurer Bear Grylls experiences Land Rover’s world-first seat folding technology
  • Intelligent Seat Fold system allows owners to reconfigure their vehicle seating remotely with a smartphone from anywhere in the world – even in mid-air
  • Unique test sees Bear change the seating layout during a 125mph skydiving descent; Watch here: https://www.youtube.com/watch?v=ZzN4pZpO-a8
  • Seven full-size seats accommodate Bear and 6 fellow skydivers in comfort
  • New Discovery world premiere: 28 September 2016 ahead of Paris Motor Show

Netheravon, Wiltshire, UK, 7 September 2016: Land Rover has reached new heights in its new vehicle technology testing.

World-renowned British adventurer and well-known Land Rover owner Bear Grylls took to the skies to put the New Discovery’s Intelligent Seat Fold technology to the ultimate test. The system allows Discovery owners to configure their vehicle seating through the InControl Remote app on their smartphone from anywhere in the world - even in mid-air.

Having jumped from a plane with six members of the Royal Navy Parachute Display Team and freefalling at 125mph, Bear was able to change the vehicle’s seating layout at the touch of a button on his smartphone before he had to deploy his parachute.

Once on the ground all the skydivers were able to jump into a camouflaged prototype of the New Discovery, which comfortably seats seven full-sized adults.

The world-first Intelligent Seat Fold technology allows the two rear rows of seats to be fully reconfigured in as little as 14 seconds via the InControl Remote app downloaded on any iOS or Android operating system.

Bear Grylls said: “Land Rover is proving why the New Discovery is the ultimate family SUV. The fact that they have created this world-first Intelligent Seat Fold technology is impressive in itself and for the remote function to work while we are freefalling from a plane is pretty cool!

“I’m not sure many people will be using it in such a manner but the technology to operate the car remotely in this way will undoubtedly be a real winner for busy families who want to be prepared.”

Alex Heslop, Land Rover’s Chief Engineer for Discovery, said: “This unique feature sets the New Discovery apart from any other vehicle. The fact that owners can change the seating while doing things like queuing with their shopping is a true milestone in convenience delivered through technological innovation.”

The Intelligent Seat Fold technology can be activated in four different ways, including the remote function tried and tested by Bear Grylls. Closer to the ground, switches within the luggage area and on the C-pillar allow the seats to be moved or folded while standing beside the vehicle. Row two and three seats can also be raised and lowered using the main touchscreen display on the dashboard.

Land Rover’s InControl Remote app allows customers using both iOS and Android smartphones to connect with New Discovery from anywhere in the world, making it possible to perform a variety of functions. From confirming all the windows are closed or checking the fuel level to setting the air conditioning or monitoring its location, the advanced technology brings new levels of customer convenience and connectivity to the premium SUV market.

Watch Bear in action here:  https://www.youtube.com/watch?v=ZzN4pZpO-a8

Video embed link: <iframe width="560" height="315" src="https://www.youtube.com/embed/ZzN4pZpO-a8" frameborder="0" allowfullscreen></iframe>

Further information

For further information log onto www.uk.media.landrover.com or contact:

Kim Palmer
Public Relations Manager, Land Rover UK
T: 02476 564 129
M: 07795 666 169
E: kpalmer@landrover.com

Tracey Tompsett
Senior Press Officer, Land Rover UK
T: 02476 565 210
M: 07469 032 064
E: ttompset@landrover.com

Rebecca Wright
Press Officer, Land Rover UK
T: 02476 566 334
M: 07469 025162
E: rwright7@landrover.com

Notes to Editors

Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true breadth of capability across the model range. Discovery, Discovery Sport, Range Rover, Range Rover Sport and Range Rover Evoque each define the world's 4x4 sectors. Land Rover products are currently sold in approximately 180 global markets.

Follow us on Twitter: @LandRoverUKPR

About Bear Grylls:

Bear Grylls has become known around the world as one of the most recognised faces of survival and outdoor adventure. His journey to this acclaim started in the UK, where his late father taught him to climb and adventure.

Trained from a young age in martial arts, Bear went on to spend three years as a soldier in the British Special Forces, serving with 21 SAS. It was here that he perfected many of the skills that his fans all over the world enjoy watching him pit against mother-nature.

His TV Emmy nominated show Man Vs Wild / Born Survivor became one of the most watched programmes on the planet with an estimated audience of 1.2 billion. He then progressed to US Network TV, hosting the hit adventure show ‘Running Wild’ on NBC, where he takes some of the world’s best known movie stars on incredible adventures, including the likes of President Barack Obama, Ben Stiller, & Kate Winslet, Zac Efron and Channing Tatum.

Having authored 20 books, including the number one Bestselling autobiography: Mud, Sweat & Tears, Bear is now bringing the adventure to our doorsteps with his first ever UK live arena spectacular, Endeavour, which will see Bear recreate some of the greatest moments of human exploration ever in an arena near you. Tickets available now from WWW.BEARGRYLLSLIVE.COM

Bear also co-owns and hosts the BAFTA award winning ‘The Island with Bear Grylls’ on Channel 4, which has sold as a format all around the world.

Bear also owns and hosts ITV & CITV’s ‘Bear Grylls Survival School’ as well as Survivor Games and Absolute Wild for Chinese TV.

Bear is currently the youngest ever Chief Scout to the UK Scout Association and is an honorary Colonel to the Royal Marines Commandos.