- The Design Museum hosts the world premiere of the new Range Rover Velar
- Range Rover Velar demonstrates the power of British innovation: designed, engineered and manufactured in the UK
- The Velar is the new addition to the Range Rover family, positioned between the Range Rover Evoque and the Range Rover Sport
- The Velar, now on public display in the Design Museum until March 6, signals the start of an on-going Jaguar Land Rover partnership with the museum
- World debut of 15 minute documentary, narrated by acclaimed British actor Damian Lewis and directed by award-winning documentary maker Ben Lawrie, explores how Land Rover created the fourth Range Rover model, the next revolution in SUV design
- Available to configure online now, Range Rover Velar arrives at retailers later this year, priced from $49,990 (1)
- For full product information, click here for technical press kit: http://media.landrover.com/en-us/press-kit
NEW RANGE ROVER VELAR - STUDIO IMAGES
(London, UK) March 1, 2017 – Taking its place alongside the works of the greatest designers of all time, the Design Museum welcomed a new exhibit this evening: the Range Rover Velar.
The Velar launches with a suite of consumer technologies working together in an all-new infotainment environment. The new system called Touch Pro Duo which is part of the Land Rover InControl® technology suite (2). With a slender profile and clean surfaces, the innovation makes the in-car technology experience clearer, quicker and more enjoyable.
The fourth member of the Range Rover family was unveiled in spectacular style at the Design Museum, London, where the audience also enjoyed a photographic exhibition by world renowned photographer Gary Bryan, showcasing elements of the new vehicle. The images are now being shown on the Land Rover Instagram channel: @landroverusa
The Range Rover Velar is the first vehicle to be launched and displayed at the new Design Museum, which opened to the public in November 2016 after moving from its original Shad Thames location. The Range Rover Velar was simultaneously shown for one night only in a pop-up display on Kensington High Street, West London, alongside the Range Rover Evoque, Range Rover Sport and full-size Range Rover.
New Range Rover Velar - Macro Photography
The Range Rover Velar is now on public display in the Design Museum, in a unique installation, open until March 6, 2017. The exhibit is called ‘Reductionism’, which showcases the philosophy of stripping away complexity to reveal true quality.
The last time Land Rover displayed a vehicle in this way was in the early 1970s when the original Range Rover was shown at the world-famous Louvre Museum in Paris, as an example of “exemplary industrial design.”
Jaguar Land Rover also announced a partnership with the London Design Museum, which will bring a series of collaborations, exhibitions and events to the museum over the next three years.
We are delighted to be able to begin our partnership with the Design Museum with such a significant vehicle. The new Range Rover Velar brings a new dimension of modernity to our brand while reinforcing our total commitment to design and engineering excellence.
Gerry McGovern
Chief Design Officer, Land Rover
Land Rover has also released a documentary-style launch film for its all-new Range Rover Velar, narrated by British actor Damian Lewis and directed by award-winning documentary-maker Ben Lawrie. The 15 minute film, The Crafting of Simplicity, tells how Land Rover created the Range Rover Velar, a mid-size SUV shaped by the concept of reductionism. It explores some of the engineering challenges involved in reducing complexity to develop a pure design.
The film features Land Rover designers, engineers, coders, technicians and clay modellers – all responsible for the precision craftsmanship, innovation and attention to detail involved in developing the new Velar. It can be viewed on Land Rover’s YouTube channel: youtube.com/LandRover
The launch film will be followed in the summer by a 45-minute documentary on the creation of the Range Rover Velar, made by the same production team and exploring the themes of design and engineering in greater depth.
The new Range Rover Velar fills the space in the Range Rover family between the Range Rover Evoque and Range Rover Sport models. Refined for every occasion, and capable across a variety of terrains, the Range Rover Velar makes use of unique sustainable materials and advanced engineering to continue Land Rover’s drive to go Above and Beyond.
Created from a clean sheet using the Jaguar Land Rover Lightweight Aluminium Architecture, the Range Rover Velar continues the brand’s history of innovation, incorporating advanced technologies, compelling design and absolute attention to detail.
Two high definition 10-inch touchscreens are your window into the world. The connected infotainment system learns from you and anticipates your needs, serving you what you want, when you want it – but never intrudes letting you enjoy the drive, while it takes the stress out of daily life, like any good butler or digital personal assistant should.
Peter Virk
Director of Connected Car & Future Technology
New Range Rover Velar - Macro Photography
New Range Rover Velar - Macro Photography
New Range Rover Velar - Macro Photography
Advanced consumer technology is reflected in the use of trend setting materials. Offering greater choice to customers, the Range Rover Velar offers an optional sustainable, premium textile seat material as an alternative to leather. The Dapple Grey material was developed together with Kvadrat, a leading manufacturer of high-quality design textiles in Europe, and is complemented with Suedecloth inserts.
Pivotal to the contemporary design of the Velar are the full LED headlights, flush deployable door handles, and available Burnished Copper detailing on the hood vents, front bumper blades, and fender vents.
The Range Rover Velar has a sophisticated four-corner suspension system, delivering peerless refinement with unrivalled comfort and control. In the U.S., three engines are offered at launch, including a 247HP 2.0-liter Ingenium gasoline engine, a 180HP 2.0-liter Ingenium diesel engine, and a potent 380HP supercharged 3.0-liter V6 gasoline engine.
The Range Rover Velar is the third model to be launched at the Solihull manufacturing plant in just two years. It follows an injection of £1.5bn in new facilities and technologies at the plant which began with the Jaguar XE and F-PACE models.
For full product information, click here for technical press kit.
(1) All prices shown are Manufacturer’s Suggested Retail Price. Excludes $995 destination/handling charge, tax, title, license, and retailer fees, all due at signing, and optional equipment. Retailer price, terms and vehicle availability may vary. See your local authorized Land Rover Retailer for details.
(2) Do not use Land Rover InControl® features under conditions that will affect your safety or the safety of others. Driving while distracted can result in loss of vehicle control.
