LAND ROVER AND PREMIUM WATCHMAKER ZENITH PARTNER TO PRESENT THE RANGE ROVER VELAR TO WEST COAST CUSTOMERS FOR FIRST TIME

28 July 2017

To introduce the highly-anticipated new Range Rover Velar mid-size luxury SUV and its namesake Zenith Chronomaster El Primero Special Edition watch, Land Rover and Zenith gave an exclusive preview to select Southern California area customers at premium watch retailer Westime on Sunset Boulevard.

Range Rover Velar, the fourth member of the Range Rover family which goes on sale in coming weeks, makes first appearance on West Coast alongside new Zenith Chronomaster El Primero Range Rover Velar Special Edition watch
The exclusive preview for VIP Zenith and Land Rover customers showcased the mid-size luxury SUV that delivers new levels of refinement, elegance and technology to the segment
New Chronomaster El Primero Range Rover Velar Special Edition is a lightweight, contemporary and high performance watch perfectly suited to the urban landscape
Range Rover Velar arrives at U.S. retailers this September; priced from $49,900 (1)

(LOS ANGELES) – July 28, 2017 – To introduce the highly-anticipated new Range Rover Velar mid-size luxury SUV and its namesake Zenith Chronomaster El Primero Special Edition watch, Land Rover and Zenith gave an exclusive preview to select Southern California area customers at premium watch retailer Westime on Sunset Boulevard.

The preview was the first showing of the Range Rover Velar in California, which looks to be one of the top global markets for the exciting new Range Rover nameplate. The new Zenith Chronomaster El Primero Range Rover Velar Special Edition watch was on display alongside the Velar, the fourth member of the Range Rover family.

Attendees, who included VIP Zenith, Westime and Land Rover customers, were some of the first to see the Range Rover Velar ahead of its arrival at U.S. retailers this September. The Range Rover Velar brings unprecedented glamour, modernity and elegance to the Range Rover family and fills the white space between the Range Rover Evoque and Range Rover Sport.

Gerry McGovern Land Rover Chief Design Officer, said, “The Range Rover Velar brings a new dimension of modernity, elegance and a touch of glamour to the Range Rover family. The Chronomaster El Primero Range Rover Velar, created with these very same principles, comes with a bloodline like no other and is refined for every occasion.”

Julien Tornare, Zenith CEO, said, “The Chronomaster El Primero Range Rover Velar is inspired by two brands whose legacy has been firmly established by a mutually defined strong heritage and the ability to continually explore new horizons. This timepiece further illustrates our commitment to innovation while paying homage to Zenith’s more than 150-year tradition of creating iconic luxury Swiss watches driven by passion and a pursuit of excellence.”

Westime President Greg Simonian added, “Los Angeles is famous for its infatuation with cars, and this community also has a sophisticated palate for quality and luxury. By literally opening our Westime Sunset boutique last night to display the Range Rover Velar alongside Zenith’s fine timepieces, we’ve made this location a perfect universe for clients to appreciate two masters of quality craftsmanship and timeless style.”

The Velar continues the Range Rover tradition of innovation, incorporating advanced technologies, compelling design and absolute attention to detail. Unique in the segment, the Range Rover Velar offers a sustainable, premium textile seat material as an optional alternative to leather. The woolen upholstery material was developed together with Kvadrat, one of Europe’s leading manufacturers of high-quality design textiles, and is complemented with suedecloth inserts.

Designed to complement the Range Rover Velar, the Chronomaster El Primero Range Rover Velar is the second timepiece in a long-term partnership between the premium Swiss watchmaker and the British luxury SUV brand. Featuring a ceramised aluminum case of 42 mm and beating at 36,000 vibrations per hour, the new Chronomaster El Primero Range Rover Velar Special Edition introduces an appealing brushed grey dial with copper-toned details. Whether on the wrist of an intrepid explorer or an elegant gentleman, it also exudes an inimitably chic aura, enhanced by a new black rubber strap coated with black-toned perforated calfskin. This leather is the same high quality hide used on Range Rover interiors and is secured by a triple folding clasp in DLC-treated titanium.

Designed and engineered at Jaguar Land Rover’s development centers in the UK, the Range Rover Velar will be produced at the company’s Solihull production facility. It goes on sale in the U.S. in September 2017, priced from $49,900¹.

For more information about the Range Rover Velar, visit http://media.landrover.com. For more information about the Chronomaster El Primero Range Rover Velar Special Edition watch, visit http://www.zenith-watches.com.

¹All prices shown are Manufacturer’s Suggested Retail Price. Excludes $995 destination/handling charge, tax, title, license, and retailer fees, all due at signing, and optional equipment. Retailer price, terms and vehicle availability may vary. See your local authorized Land Rover Retailer for details.

Further information

About Land Rover

Founded in 1948, Land Rover designs, engineers, and manufactures its vehicles in the United Kingdom. For almost 70 years the brand has built a reputation for providing its clientele with some of the most luxurious and capable vehicles in the world; whether driving through the heart of the city or traversing the countryside on- and off-road. Today's Land Rover lineup includes the Discovery and Discovery Sport; Range Rover, Range Rover Sport, Range Rover Velar and Range Rover Evoque. Land Rover is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs. For more information, visit the official Land Rover website at www.landroverusa.com.

About Jaguar Land Rover

Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles; and Jaguar, one of the world’s premier luxury sports sedan and sports car marques.

The company employs over 40,000 people globally, with 330 in the U.S. and supports around 275,000 more through our dealerships, suppliers and local businesses. Manufacturing is centered in the UK, with additional plants in China, Brazil, India and Slovakia.

At Jaguar Land Rover we are driven by a desire to create class-leading products that deliver great customer experiences. The largest investor in R&D in the UK manufacturing sector, we have invested £12 billion (USD$15.7 billion) in the last five years and in the current year alone will spend over £3.5 billion (USD$4.5 billion) on new product creation and capital expenditure. Last year Jaguar Land Rover sold over 583,000 vehicles in 136 countries, with nearly 80 percent of our vehicles produced in the UK being sold abroad.

About Zenith Watches

Zenith is a brand that has been bringing style and substance to the wrists of watchmaking cognoscenti all over the world for more than 150 years. Founded in Le Locle in 1865 by a visionary watchmaker, Georges Favre-Jocot, the Manufacture Zenith gained swift recognition for the precision of its chronometers, with which it has won 2,333 chronometry prizes in a century and a half of existence: an absolute record. Having earned fame thanks to its legendary El Primero calibre– an integrated automatic column-wheel chronograph movement launched in 1969 and endowed with a high frequency of 36,000 vibrations per hour that ensures short-time measurements accurate to the nearest 1/10th of a second – the Manufacture Zenith has since developed over 600 movement variations. Zenith remains one of a select group of traditional luxury watch brands to produce all its movements in-house, the industry’s ultimate token of quality. Engaged on several vintage territories such as classic cars, Zenith currently offers a collection of exclusive and ageless finely crafted timepieces designed for sartorially minded men and women. Zenith’s rich heritage, tradition, passion and pursuit of excellence reflect the legacy of its slogan “Legends live forever”.

About Westime

For three decades, Westime has distinguished itself as the ultimate retail destination specializing in extraordinary watches and jewelry. Its five boutiques in Southern California and Florida—Beverly Hills, West Hollywood, La Jolla, Malibu and Miami--display the collections of more than 50 watch brands that represent the best of traditional watchmaking as well as the new guard in haute horlogerie. Westime is frequently cited as one of a few multi-brand retailers in the world that influences trends in the watchmaking industry. The company is led by Founder John Simonian and President Greg Simonian. For more information, please visit www.westime.com.

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28 July 2017