Skyfall Land Rover In Harrods Window Debut

11 October 2012

In anticipation of the new James Bond movie SKYFALL™, the Land Rover Defender 110 Double Cab Pick Up, driven in the opening sequence by field agent Eve (played by Naomie Harris), will be on display at Harrods, on Brompton Road, Knightsbridge until Sat 27 October 2012.

  • SkyfallLand Rover Defender features in prestigious Harrods window display on Brompton Road, Knightsbridge, London.
  • Land Rover Defender appears in the opening sequence of the 23rd Bond film Skyfallbeing driven by field agent Eve (played by Naomie Harris).

In anticipation of the new James Bond movie  SKYFALL™, the Land Rover Defender 110 Double Cab Pick Up, driven in the opening sequence by field agent Eve (played by Naomie Harris), will be on display at Harrods, on Brompton Road, Knightsbridge until Sat 27 October 2012.                                                                                                                                            

John Edwards, Land Rover Global Brand Director said; "We are thrilled to be part of the Harrods windows celebrating the release of Skyfalland the 50th Anniversary of the franchise. In displaying the Land Rover Defender that was actually used on screen we hope to bring a taste of behind the scenes action to our first ever James Bond Harrods window."

-          ENDS   -

NOTES TO EDITORS:

  • Jaguar Land Rover (JLR), the UK's largest automotive design, engineering and manufacturing employer.
  • JLR is the UK's largest automotive manufacturing business built around two iconic British car brands with wonderfully rich heritage and incredibly powerful consumer appeal and loyalty. Additionally, JLR is at the centre of the UK automotive industry's drive to deliver technical innovation in all areas of vehicle development.
  • JLR has a world class team of nearly 24,000 people.
  • JLR has two-state-of-the-art engineering and design facilities and three advanced manufacturing plants in the UK.
  • In the 2011/12 fiscal year, JLR achieved record profits of £1.5 billion, an increase of £392m when compared to the previous year.
  • JLR has an ambitious investment programme and anticipates that it will spend in the region of £2bn in the year to March 2013.
  • JLR is the largest investor in automotive R&D and engineering in the UK.
  • JLR has two-state-of-the-art engineering and design facilities and three advanced manufacturing plants in the UK.

Daniel Craig is back as Ian Fleming's James Bond 007 in SKYFALL™, the 23rd adventure in the longest-running film franchise of all time. In SKYFALL, Bond's loyalty to M is tested as her past comes back to haunt her. As MI6 comes under attack, 007 must track down and destroy the threat, no matter how personal the cost. The film is from Albert R. Broccoli's EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment. Directed by Sam Mendes. Produced by Michael G. Wilson and Barbara Broccoli. Written by Neal Purvis & Robert Wade and John Logan.

About Albert R. Broccoli's EON Productions

EON Productions Limited and Danjaq LLC are wholly owned and controlled by the Broccoli/Wilson family. Danjaq is the US based company that co-owns, with MGM, the copyright in the existing James Bond films and controls the right to produce future James Bond films as well as all worldwide merchandising. EON Productions, an affiliate of Danjaq, is the UK based production company which makes the James Bond films. The 007 franchise is the longest running in film history with twenty-two films produced since 1962. Michael G Wilson and Barbara Broccoli succeeded Albert R 'Cubby' Broccoli and have produced some of the most successful Bond films ever including CASINO ROYALE and QUANTUM OF SOLACE. They are currently producing the 23rd film, SKYFALL.

About Metro-Goldwyn-Mayer Studios Inc.

Metro-Goldwyn-Mayer Studios Inc. ("MGM") is a leading entertainment company focused on the production and distribution of films and television content globally. The company owns one of the world's deepest libraries of premium film and television programming. In addition, MGM has ownership interests in domestic and international television channels, including MGM-branded channels. For more information, visit www.mgm.com  

About Sony Pictures Entertainment

Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America, a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; home entertainment acquisition and distribution; a global channel network; digital content creation and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of entertainment in 159 countries. For additional information, go to www.sonypictures.com

MEDIA ENQUIRIES

WaiLo Li - Land Rover Global Brand Sponsorship & Partnerships Press Officer
T: +44 (0) 24 7656 4133/ M: +44 (0)7557 847561 /E: wli@jaguarlandrover.com

Steve Elzer, Senior Vice President,
Columbia TriStar Motion Picture Group Media Relations
T: 310-244-7142 / E: Steve_elzer@spe.sony.com  

Tasha Williamson, Harrods Corporate Affairs Assistant
T: +44 (0)20 7173 6472/ M: +44 (0)77 6923 4280 / E: natasha.williamson@harrods.com

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