- Land Rover announces a significant new rugby sponsorship with Wasps
- The deal will complement Land Rover's existing sponsorship with Coventry Rugby Football Club
- The club will relocate to Coventry from December 2014
Whitley, UK, October 8th 2014 - Land Rover has today been announced as the new main club partner of Premiership Rugby club Wasps which is relocating to the Ricoh Arena in Coventry, furthering Land Rover's commitment to rugby and the Coventry area.
Land Rover's partnership with Wasps is the latest addition to the company's long standing support of rugby at all levels of the game, from Rugby World Cup 2015 and Premiership Rugby to the community game, where thousands of youngsters benefit from its annual Land Rover Rugby Premiership Cup.
Wasps is currently based in High Wycombe but have today confirmed its acquisition of the Ricoh Arena with immediate effect. Wasps will play their first home game at the Ricoh Arena in December 2014 but until then will continue to play home games at Adams Park in High Wycombe .
Speaking at today's launch, Phil Popham, Group Marketing Director, Jaguar Land Rover, said: "Today's announcement is not only an important addition to Land Rover's growing rugby sponsorship portfolio, but represents a significant increase in our investment within the Coventry area. We are proud of our heritage in the region and already support a number of local community projects, so with Wasps confirming its move to the Ricoh Arena, it offered us a fantastic opportunity to further strengthen our community links, engage our thousands of employees and Land Rover owners who are also rugby fans. We are excited by the club's ambitions for the future on and off the field, and look forward to the start of our partnership.
"This new sponsorship complements our long-term support of Premiership Rugby and we remain committed to our long-standing relationship with Coventry Rugby Club."
Nick Eastwood, Wasps Chief Executive Officer, said: "Today's announcement is a watershed moment in the history of Wasps and the professional game. It will help us realise our ambition to re-establish ourselves as one of the best teams in Europe and will guarantee the long term success of the Club."
ENDS
For further information log onto www.media.landrover.com or contact:
Lydia Haley
Senior Press Officer
Land Rover PR
Tel: +44 2476564147
Mobile: +44 7730 923507
Email: lhaley1@jaguarlandrover.com
Editors Note:
About Land Rover
Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true breadth of capability across the model range. Defender, Freelander, Discovery, Range Rover Sport, Range Rover and Range Rover Evoque each define the world's 4x4 sectors. Land Rover products are currently sold in approximately 180 global markets.
About Wasps
Wasps is a professional rugby team which plays in the Aviva Premiership, European Rugby Champions Cup and LV=Cup. Wasps have been crowned European Champions twice and English Champions six times. For more information about the Club and our partners please visit www.wasps.co.uk
About the Ricoh Arena
The Ricoh Arena is an award-winning venue which has a mix of state-of the-art conference, banqueting, exhibition, hotel, music and sports facilities. Visited by over 1.2million people each year, it is a firm favourite in the UK for music promoters as well as business and sports event organisers.