THE NEW LAND ROVER DEFENDER EXPEDITION 001: FROM THE CENTER OF THE EARTH TO ITS WORLD PREMIERE AT THE FRANKFURT MOTOR SHOW

28 August 2019

New Land Rover Defender begins first overland expedition in the remote Valley of the Castles on the Kazakhstan / China border

  • Global debut: The New Land Rover Defender will make its world premiere at the Frankfurt Motor Show, at 4:00 AM EDT (09:00 BST/10:00 CEST) on Tuesday, September 10
  • First glimpse: The New Defender tackles remote Valley of the Castles, Kazakhstan, on its first expedition en route to Frankfurt, Germany
  • Livestream: Watch the reveal of the New Defender from 4:00 AM EDT (09:00 BST/10:00 CEST)  on the Land Rover brand’s YouTube and Facebook pages
  • Defender in action: See the New Defender begin the journey to its reveal here: https://www.youtube.com/watch?v=cSFCjBfKj4g&feature=youtu.be

(MAHWAH, NJ)  - August 28, 2019 - Land Rover has given a first glimpse of the New Defender ahead of its world premiere at the Frankfurt Motor Show on September 10.

The road to reveal for the  Land Rover brand’s most capable and durable 4x4 started in one of the most land-locked locations on earth, among the towering nearly (1,000 ft) 300m canyons of the Valley of the Castles in the remote Charyn Canyon, Kazakhstan.

Across seven decades of pioneering innovation, Land Rover vehicles have earned a unique place in the hearts of explorers, humanitarian agencies and adventurous families across the world. Proven in the harshest environments on earth, the New Defender maintains this bloodline.

Beside the peerless luxury and refinement of the Range Rover family and the highly capable and versatile Discovery SUVs, the New Defender completes the Land Rover dynasty.

Driven by a passion and respect for the original, the New Defender delivers transformational breadth of capability and advanced all-terrain technologies to redefine adventure for the 21st century, while remaining true to the pioneering spirit that has been a Land Rover hallmark for 71 years.

Useful links

 

Register your interest at: www.landroverusa.com/defender/index.html

Further information

Information about Land Rover North America products is available to consumers at www.landroverusa.com. Visit  www.us.media.landrover.com for news releases, high-resolution photographs and broadcast quality video footage. Additional media updates are available on Facebook (LandRoverUSA) and Twitter (@interactivelr).

Notes to Editors

About Land Rover

Founded in 1948, Land Rover designs, engineers, and manufactures its vehicles in the United Kingdom. For almost 70 years the brand has built a reputation for providing its clientele with some of the most luxurious and capable vehicles in the world; whether driving through the heart of the city or traversing the countryside on- and off-road. Today's Land Rover lineup includes the Discovery and Discovery Sport; Range Rover, Range Rover Sport, Range Rover Velar and Range Rover Evoque. Land Rover is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs. For more information, visit the official Land Rover website at www.landroverusa.com.

About Jaguar Land Rover

Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles; and Jaguar, one of the world’s premier luxury sports sedan and sports car marques.

At Jaguar Land Rover, we are driven by a desire to deliver class-leading vehicles, which will provide experiences our customers will love, for life. Our products are in demand around the globe. In 2018 Jaguar Land Rover sold 592,708 vehicles in 128 countries.

We support around 260,000 people through our retailer network, suppliers and local businesses. At heart we are a British company, with two major design and engineering sites, three vehicle manufacturing facilities and an engine manufacturing center in the UK. We also have plants in China, Brazil, India, Austria and Slovakia. 

From 2020 all new Jaguar Land Rover vehicles will offer the option of electrification, giving our customers even more choice. We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles as well as continuing to offer the latest diesel and gasoline engines.