Feature

Jaguar Land Rover joins forces with BAR

With the America’s Cup looming, Jaguar Land Rover has joined Ben Ainslie Racing (BAR) to maximise Britain’s chances of winning the cup for the first time.

LAND ROVER BAR’S RACE BOAT TO END 166 YEARS OF SPORTING PAIN

Land Rover engineers’ expertise has helped design one of the fastest, most technically advanced race boat ever

Sir Ben Ainslie and Land Rover BAR Christen the British entry into the America's Cup Rita

Sir Ben Ainslie and Land Rover BAR Christen the British entry into the America's Cup Rita

Land Rover BAR have launched the boat they believe will make sailing history. One of the fastest, most technically advanced craft on the water has been developed with Jaguar Land Rover engineers with one aim: to win the world's oldest sporting trophy.

Click here to learn more about the boat

LAND ROVER BAR WIN THE AMERICA’S CUP WORLD SERIES

Land Rover BAR won the final regatta in Japan and took the overall Louis Vuitton America’s Cup World Series title, putting them in a commanding position going into the America’s Cup Final this summer. Land Rover BAR fought hard for their victory and beat closest rivals and the current Defender, ORACLE TEAM USA in a dramatic and intense final race this weekend in Fukuoka, Japan.

L’ÉQUIPE BRITANNIQUE LAND ROVER BAR REMPORTE LES AMERICA’S CUP WORLD SERIES (ACWS)
L’ÉQUIPE BRITANNIQUE LAND ROVER BAR REMPORTE LES AMERICA’S CUP WORLD SERIES (ACWS)

We are delighted to have Land Rover as our Title Partner and Exclusive Innovation Partner. A great British brand, but also a fantastic engineering and technology company who will work hand-in-hand with our design and engineering team and our Technical Innovation Group. Together, we will develop race-winning technology for our America’s Cup Class boat.”

Ben Ainslie
Team Principal of Land Rover BAR
ON THE EDGE OF TECHNICAL INNOVATIONS

Jaguar Land Rover Advanced Engineering team are working on several technical areas of collaboration which helped design the R1 race boat. They identified three main engineering work streams where Land Rover can utilize experience and knowledge drawn from vehicle design. These areas include aerodynamics and performance, control systems and machine learning. The team are applying their big data processing power and machine learning expertise to help understand the boat, and the engineering team are using artificial intelligence to explore and find patterns in sailing performance data to help ‘make the boat go faster’. Further to this, Land Rover’s engineers have worked on the boat’s giant 77ft high wingsail using their understanding of aerodynamics and the computer technology gained on developing cars, including the all-new Discovery. The team has created sophisticated software to explore the detailed and dynamic performance of the wingsail, analysing 80 million computational cells in each test, which will seek definitive results to help further performance gains;

We are delighted to have Land Rover as our Title Partner and Exclusive Innovation Partner. A great British brand, but also a fantastic engineering and technology company who will work hand-in-hand with our design and engineering team and our Technical Innovation Group. Together, we will develop race-winning technology for our America’s Cup Class boat.

Ben Ainslie
TEAM PRINCIPAL OF LAND ROVER BAR

Land Rover driving Ben Ainslie’s Race to win America’s

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THE STORY SO FAR

Find out more about Team Land Rover BAR

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