LAND ROVER UNVEILS FIRST EVER CONCEPT SHOW CAR AT DETROIT

5 January 2004

Land Rover makes history today at the North American International Auto Show in Detroit, by unveiling its first ever concept show car, the Range Stormer.

The Range Stormer is a high performance, sports tourer SUV concept car, which showcases a future design direction for Land Rover.  It also previews a new production model, one that will enter a fresh market segment for the company and will be an additional model line in the Land Rover portfolio.

The supercharged V8 Range Stormer gives a taste of our forthcoming new entrant in the booming high performance SUV segment. The production vehicle that follows will share many of its styling and technical innovations. It is very much conceived to be an on‑road, high performance machine, as well as class‑leading off‑road like all Land Rovers.

Matthew Taylor
Land Rover Managing Director

The challenge was to translate fundamental Land Rover design values into a concept for a high performance machine that looks powerful, muscular and edgy. We certainly want to challenge established views of our vehicles, but the Range Stormer is very clearly an authentic Land Rover.

Geoff Upex
Land Rover Design Director

Future technologies previewed with the concept include an all‑new platform that will be the basis for future full‑size Land Rover models.  This advanced, integrated platform, unique to Land Rover, will provide the underpinnings for the production vehicle inspired by the Range Stormer.

Another major innovation showcased is Terrain Response.  This smart and simple‑to‑use new Land Rover technology delivers the best possible on‑ and off‑road composure and control by optimising the entire vehicle set‑up. 

The driver simply selects the appropriate Terrain Response setting from the six available and the suspension, powertrain, throttle response and traction control come together to do the rest, based on a choice ranging from 'dynamic' for high speed work to 'deep ruts' for extreme off‑roading.

You'll be seeing an increasing amount of innovative technology in our future vehicles. But technology that makes the driver's task simpler not more complicated, such as Terrain Response. You select the terrain. The car then helps you conquer it.

Matthew Taylor concludes

The Range Stormer was completed with the support of suppliers Alcoa (22" forged alloy wheels), Hella (interior and exterior lights) and Goodyear (custom made tyres).

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