Cars and fashion united tonight as Range Rover celebrated the
launch of the all‑new Range Rover Evoque at Paris Fashion
Week.
Juliette Lewis performed an hour long set at the event which took
place aboard a yacht, on the Seine. Speaking of the city she said:
"I LOVE Paris, the cool sophistication and the cafés. I love French
audiences they really understand what I do. All the drama, danger,
love and rock n' roll energy."
Other guests who attended this evening event included fashion
designer Henry Holland, musician Greg Kozo (Make the Girl Dance),
actor Ethan James and DJ A‑Trak.
Earlier today Range Rover had unveiled four pop‑up street
installations at key Parisian landmarks. The brand has worked with
leading contemporary Parisian artists to create artworks which have
been inspired by the new Range Rover Evoque and the city of
Paris.
The installations focus on luxury, design, sustainability and
technology and represent key aspects of the car. The artists behind
the installations are André (AKA Monsieur A), Jean‑Charles de
Castelbajac, Surface To Air and Yorgo Touplas. Each of the chosen
artists has long been influenced by their city, Paris, but today
they each revealed how this relationship has led to a 3 day street
pop‑up with Range Rover.
The week's events will culminate with the public debut of the
Range Rover Evoque at the Paris Motor Show on the 30th
September.
- The pop‑up street installations have been built around a wire frame replica of the Range Rover Evoque and will be positioned at iconic locations, including the Pompidou Centre and the Palais de Tokyo
- The installations will be in situ from September 28th ‑ September 30th 2010 and open to the public to view
- The Range Rover Evoque will make its public debut at the Paris Motor Show on the 30th September
- Juliette Lewis is currently promoting 'Conviction' starring Hilary Swank
Images from the event are available from Rexfeatures.com
A collection of images and VNR content of the galleries will
be uploaded onto www.media.landrover.com and
http://media.helloevoque.com
For further information, please contact:
For further information, please contact:
Laura Wood / Laura Hind at The Brooklyn Brothers
rangerover@thebrooklynbrothers.com or call +44207 292 6200 +44
7989 445 790
A collection of images and VNR content of the galleries will
be uploaded onto
www.media.landrover.com and http://media.helloevoque.com