Today, the US rock band OK Go ‑ whose Grammy Award winning
treadmill video was watched by over 50 million people on YouTube
and whose most recent video This Too Shall Pass has received 17
million hits on YouTube ‑ used the latest GPS technology to take
fans on a unique musical parade through the streets of LA.
Fans and musicians armed with recorders, drums, saxophones,
trombones, maracas, a toy piano, horns and a fiddle joined OK Go to
embark on an 8 mile journey of colour and joy inspired by New
Orleans second line street parades.
Damian, Tim, Dan and Andy were outfitted in Costume National
primary colour suits to lead revellers dressed from head to toe in
neon. Together with the band, they sang and played tracks
from OK Go's latest album, 'Of the blue colour of the sky' and
other classics.
As day turned to night, the parade came alight with LED as
followers waved glow sticks and flashing lights. As the band
walked and played around the city their movements spelt out the
words "OK Go" in giant letters which dwarf the famous Hollywood
sign.
Damian Kulash from OK Go said: "We tracked every step of our
journey through GPS to create a unique piece of collaborative,
living art. We have danced with our home town and want our
fans to do the same."
OK Go is asking everyone who wants to be part of something
artistic, colourful and musical to create their own journeys by
downloading a specially designed Evoque iPhone app
http://itunes.apple.com/uk/app/range‑rover‑pulse‑of‑the‑city/id398471586?mt
=8.
The GPS iPhone app, called 'Pulse of the City', was launched
by Range Rover last month to anticipate the launch of the smaller,
greener Range Rover Evoque, which goes on sale in 2011.
'Pulse of the City' allows users to create stunning data
visualisations of their movements across cities anywhere in the
world, generated by GPS tracking. Users are sent a graphical
representation of their journey, which can be displayed on their
iPhone.
Each tracked journey will be added to the final artwork by OK Go,
which will be made into a film and shown at
www.helloevoque.com/okgo.
"Anyone anywhere can use the same app and create a drawing, or
spell out a word in the streets of their city," explained Damian
Kulash." If we receive these by 24 December 2010, they may be
included in the final artwork that we shape, to be revealed in
January 2011."
Along with GPS drawings created using the 'Pulse of the City' app,
OK Go is asking their followers to upload photos and video content
of their journeys to www.helloevoque.com/okgo. OK Go
will combine their own content with images, footage and GPS
drawings contributed by the global community online in one film to
be revealed in January 2011 on OK Go's social media channels.
How to take part
The 'Pulse of the City' iPhone application is available to
download for free at
http://itunes.apple.com/uk/app/range‑rover‑pulse‑of‑the‑city/id398471586?mt
=8.
OK Go provided 20 flip cameras to their fellow revellers to record
the L.A. Street Parade. Footage will be shown at the OK Go
concert at the Nokia Theatre on 27th November and be available to
view at www.helloevoque.com and OK Go's social media
channels.
EDITORS NOTES
The Range Rover Evoque is the smallest, lightest and most fuel
efficient Range Rover ever. Its design is inspired by city
architecture and will appeal especially to a younger, urban minded
driver.
The key cities featured on the helloevoque.com website include
London, New York, Berlin, Paris, Madrid, Milan, Sydney and Moscow
with additional cities added in November 2010.
OK Go have won numerous honours, including a GRAMMY®, a Webby,
and, most recently, UK Video Music Awards for "Best Rock Video" and
"Best Video of the Year" for "This Too Shall Pass (Rube Goldberg
Machine version)".
OK Go has just been announced by Range Rover as one of 40
influencers based in every major city throughout the world to take
part in the 'Pulse of the City' project. Each 'City Shaper'
comes from a different aspect of culture that make up the varied
nature of their cities; ranging from arts, the creative industry
and film to music, fashion and media. Each has made their own
mark in their city and appreciates the design thought that has gone
in to producing the new Range Rover car.
For further information, please contact Felicity Hardingham at The
Brooklyn Brothers on 00 447747 445 898 or
felicity@thebrooklynbrothers.com.
Images and footage are available from
www.media.helloevoque.com/OKGoStreetParadeLA.
For further information about OK Go, please contact:
Bobbie Gale
BIG HASSLE MEDIA
323.456.3490
Bobbie@bighassle.com
http://www.okgo.net
http://www.facebook.com/okgo
http://www.youtube.com/okgo
http://www.twitter.com/okgo
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