As Official Vehicle of Rugby World Cup 2011, Land Rover will keep the ball rolling by supplying vehicles to the organisers, teams and officials. The majority of the Range Rover Sports and Land Rover Discoverys arrived today at the Portof Aucklandwith the balance of the vehicles being delivered before the Tournament starts on September 9th. The vehicles will be specially customised with Rugby World Cup 2011 branding, RWC 2011 number plates, and commemorative badging to promote the association throughoutNew Zealand.
John Edwards, Global Brand Director, Land Rover added: "Land Rover's sponsorship of Rugby World Cup marks a significant development in the partnership between Land Rover andRugby. Land Rover is proud of its heritage within the sport and is pleased to extend its support on a global basis. The five year agreement with RWCL, which includes becoming a Worldwide Partner for Rugby World Cup 2015, will enable Land Rover to engage with customers, staff and Rugby fans all around the world, as well as in the host countries ofNew ZealandandEngland.
"Land Rover is extremely proud of their association with a sport which shares so many of their core values ‑ power, intelligence, versatility ‑ all elements that are needed to create great competitive Rugby and world class all‑terrain vehicles. Rugby World Cup 2011 and host countryNew Zealandprovide the perfect global showcase for Land Rover's vehicles."
Gary Upson, Brand Manager, Land Rover New Zealand, commented: "We are really excited to be supporting Rugby World Cup 2011 this year inNew Zealandand are pleased that we could bring vehicles into the country to help with organisation. The all‑terrain vehicles will be put to good use between now and October by RWCL representatives, teams and officials, and the fleet will help the Tournament to run smoothly."
The Tournament will be attended by fans from around the globe and will be watched by a TV audience of over four billion in more than 200 countries.
Land Rover's support of RWC 2011 and RWC 2015 builds on the company's well‑established, long term relationship withRugby. Land Rover is proud to have been Official Vehicle of the British and Irish Lions, supporting them on their 2005 and 2009 tours toNew ZealandandSouth Africa. In theUK, Land Rover has been Official Vehicle of both England Rugby and Premiership Rugby since 2002, and is committed to developing the grassroots of the Game through the Land Rover Premiership Rugby Cup, a nationwide tournament for under 11s and under 12s. They were also the Official Vehicle of the final phase of the Top 14 Orange in France and Emirates Airline Dubai Rugby Sevens 2010.
TM © Rugby World Cup Limited 2008
Notes to Editors
About Land Rover:
- Since 1948, Land Rover has been manufacturing authentic 4x4s that represent true 'breadth of capability' across the model range. Defender, Freelander 2, Discovery 4, Range Rover Sport and Range Rover each define the world's 4x4 sectors, with 78% of this model range exported to over 140 countries. Land Rover employs over 9,500 people with a further 40,000 jobs supported in the supply chain.
- Land Rover is committed to addressing the challenges of climate change and since September 2006 carbon dioxide generated by Land Rover manufacturing activities andUKcustomer vehicle use has been balanced through an industry leading offset programme run by Climate Care.
- Land Rover is the Official Vehicle of England Rugby and Premiership Rugby in theUKand was the Official Vehicle of the British and Irish Lions in 2005 and 2009. They were also the Official Vehicle of the final phase of the Top 14 Orange in France in 2011, and the Emirates Airline Dubai Rugby Sevens 2010.
- For more information on Land Rover visit www.landrover.com
About RugbyWorld Cup:
Rugby World Cup has provided the financial platform for investment
and growth in the Game. The net RWC 2007 surplus of £122.4 million
has underwritten a range of major funding initiatives, including
annual national Union grants and Strategic Investments via the £48
million programme between 2009‑2012 focusing on increasing
competition across the global Game. The total invested by the IRB
during the period will be £150 million.
Rugby World Cup 2011 in Zealand will be attended by over 1.6
million spectators and watched by a global TV audience of well over
four billion in more than 200 countries.
Visit rugbyworldcup.com
For more information:
Sally Newton, Fast Track
sally.newton@fasttrackagency.com
+44 (0) 7818 580 391
