Land Rover To The Fore At The 2011 CLA Game Fair

14 July 2011

As the world’s biggest celebration of country sport and pursuits, The CLA Game Fair provides Land Rover with a superb opportunity to connect with a key part of its UK market.

  • Land Rover proud to support The CLA Game Fair: the world's largest country sports and pursuits event, taking place at Blenheim Palace from 22nd to 24th July
  • New Range Rover Evoque: joined by the full line‑up of Land Rover models on display at the show
  • Land Rover an established event supporter: sponsor of the clay pigeon competition and the VIP enclosure
  • Land Rover Experience: demonstration of Land Rover's legendary all‑wheel drive capabilities with passenger rides over a purpose‑built off‑road course

Gaydon, Warwickshire, 14 July 2011 ‑ As the world's biggest celebration of country sport and pursuits, The CLA Game Fair provides Land Rover with a superb opportunity to connect with a key part of its UK market. This year's event at Blenheim Palace in Oxfordshire (22nd to 24th July), promises to attract thousands of visitors to enjoy a vast range of country pursuits, competitions, demonstrations and crafts.

Land Rover will be once again proudly displaying its full model line‑up at the fair, this time with the new attraction of the Range Rover Evoque Coupe and 5‑door. The new Evoque's debut at the event forms part of a busy programme of preview displays at equestrian and countryside events that are introducing the "compact" Range Rover to the British public, demonstrating that its cool contemporary styling is underpinned by traditional Land Rover quality and engineering.

The Land Rover Experience will also be at The Game Fair, demonstrating just some of the off‑road strengths that have made Land Rover an iconic brand around the world, with passenger rides over a purpose‑built course.

As a well‑established supporter of The CLA Game Fair, Land Rover will again be sponsoring the Clay Pigeon Shooting Association's Champion of Champions competition in which individual county champions contest an overall title.

Additionally, Land Rover is also sponsoring the fair's new VIP Club. The Club promises visitors a first class experience, with use of a concierge service, refreshments throughout the day and exclusive seating.

ENDS.

For further information contact:

Lucy Reynolds                                                or                Laura Juniper
Land Rover, UK PR Manager                                                Land Rover, Senior Communications Officer
T: 01926 649280 / 07801 699928                                       T: 01926 649294 / 07795 666169
lreyno25@jaguarlandrover.com                                           ljunipe1@jaguarlandrover.com