Land Rover is taking over Euston Station in a pioneering marketing campaign for the all‑new Range Rover Evoque.
It is the first time that an automotive manufacturer has completely taken over Euston station which serves rail links to the midlands, the north and London's underground network. Range Rover Evoque imagery will envelop travellers on their way through the main hall, and along the escalators down to the underground platform.
In the main concourse, nine large screens have been designed to work in unison to display a two minute film showcasing the Range Rover Evoque. The screens, which surround the public space have been designed to 'wrap around' passengers in a totally new experience.
As passengers descend the escalators to the underground platform, Range Rover Evoques will appear to travel alongside demonstrating the marque's leading Terrain ResponseTM system, which allows the car to cross a wide range of terrains from tarmac to mud, snow and river beds. High over the escalators sits a 15 by 3.75 metre backlit billboard depicting a side profile view of the Evoque.
Laura Schwab, Land Rover Marketing Director said: "In the same way that Euston Station is a London landmark, so too is our latest product, the Range Rover Evoque ‑ we wanted to make a bold visual impact at the largest mainline commuter station in London.
"Euston Station is the perfect setting for us to showcase some of the key design attributes including the exterior form and convey its class leading terrain ability. We expect 90% of Range Rover Evoque customers to be new to the brand, so Euston Station will allow us to show Range Rover Evoque to 175,000 commuters a day."
The smallest, lightest and most fuel efficient Range Rover ever
produced, the Evoque is the latest addition to the Range Rover
series of cross over vehicles featuring advanced technology.
Available in four wheel drive and two wheel drive, in a choice of
coupe (three door) and five door, diesel or petrol, there is an
Range Rover Evoque for every taste, and for every occasion.
The Range Rover Evoque Euston Station take over will run from
Monday 14th to Sunday 27th November 2011.
‑ Ends ‑
Lucy Reynolds, UK PR Manager
T: 02476 203630 M: 07801 699928 E: lreyno25@jaguarlandrover.com
Kim Palmer, Senior Press Officer, UK
T: 02476 204227 M: 07795 666169 E: kpalmer@jaguarlandrover.com
Editors Note:
Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true 'breadth of capability' across the model range. Defender, Freelander, Discovery, Range Rover Sport, Range Rover and Range Rover Evoque each define the world's 4x4 sectors, with 78% of this model range exported to over 140 countries.
Land Rover is committed to addressing the challenges of climate change and since September 2006 carbon dioxide generated by Land Rover manufacturing activities and UK customer vehicle use has been balanced through an industry leading offset programme run by Climate Care.
