- The story behind Land Rover's current brand advertising campaign presented through social media at http://www.facebook.com/landrover (http://www.facebook.com/landrover/app_140595682752253)
- Archive and contemporary film footage charts Land Rover's development from its earliest days to the introduction of the All‑New Range Rover
- Information presented across seven themed sections that cover history, engineering, vehicle testing, global expeditions and behind the scenes development of the new Range Rover and Range Rover Evoque
Whitley, Warwickshire, 09 October 2012: From a first rudimentary outline of a vehicle, drawn in the sand of a North Wales beach, to the advanced technology of the all‑new Range Rover, Land Rover has a rich heritage that is unique in the automotive world. Having drawn on that history for its current cross‑media advertising campaign, the company is now giving everyone the chance to explore in more detail the stories and achievements that have inspired it in a new Facebook tab feature at http://www.facebook.com/landrover/app_140595682752253
The Land Rover Facebook page tells the stories behind the Brand in a series of dedicated pages with images and direct links to archive and contemporary video clips, hosted on YouTube. Visitors can learn more about how the Land Rover story began, the continuous development of its engineering and design capabilities, its global achievements and its status today as one of the world's best respected premium car manufacturers.
The sequence begins with Conceived on a Beach and an insight into how Maurice and Spencer Wilks' post‑war vision for a simple, rugged, go‑anywhere vehicle was realised and how Land Rover's early history developed. The second chapter is dedicated to global expeditions, showing how they have demonstrated the supreme toughness and reliability of Land Rover models. It features footage and reminiscences from the original 1955 Overland Expedition, and from this year's Journey of Discovery, in which the one millionth Discovery recreated the spirit of that first adventure in a marathon fund‑raising drive from Birmingham to Beijing ‑ a feat that yielded £1 million for the International Federation of Red Cross and Red Crescent Societies.
The focus moves onto the essential qualities that can be found in all Land Rover models, from the earliest vehicles through to today's highly advanced models.Not Driven by Vanity or Fashion provides insights into the design philosophy, extreme environment testing and product development that is involved in bringing a new Land Rover to market, with a special focus on the Range Rover Evoque.
The fundamental strength and driving capabilities of Land Rover vehicles have been appreciated by teams working in the world's most inhospitable regions. A Desire to Serve,shows how vehicles can access areas of natural disaster where others cannot pass. Ice and snow are as much of a challenge as jungles and desert terrain, and a film from this year's Land Rover Experience Nordic Adventure shows just what a Land Rover is capable of in sub‑zero conditions.
Above and Beyond brings the Land Rover story right up‑to‑date with details of the all‑new Range Rover and a film which reveals more about the vehicle's development, from Design Director Gerry McGovern and the team which produced it.
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For further information log onto http://www.facebook.com/landrover or contact:
Lucy Reynolds
PR Manager, Land Rover UK
T: 02476 564 161
M: 07801 699928
E: lreyno25@landrover.com
Kim Palmer
Senior Press Officer, Land Rover UK
T: 02476 564 129
M: 07795 666169
E: kpalmer@landrover.com
Rachel Murray
Press Officer, Land Rover UK
T: 02476 564 127
M: 07780 494282
E: rmurra73@landrover.com
Editors Note:
Since 1948 Land Rover has been manufacturing authentic 4x4s that
represent true 'breadth of capability' across the model range.
Defender, Freelander, Discovery, Range Rover Sport, Range Rover and
Range Rover Evoque each define the world's 4x4 sectors, with 78% of
this model range exported to over 140 countries.
Land Rover is committed to addressing the challenges of climate change and since September 2006 carbon dioxide generated by Land Rover manufacturing activities and UK customer vehicle use has been balanced through an industry leading offset programme run by Climate Care.
Follow us on Twitter/LandRoverUKPR