- First time a model outside the large premium car segment has ranked highest among all model in the industry
- Land Rover Brand Ranks 4th
MAHWAH, N.J., July 24, 2013 ‑ According to J.D. Power 2013 Automotive Performance, Execution and Layout (APEAL) Study released today, the Land Rover Range Rover achieves the highest APEAL score in its segment and of any model in the industry in 2013, which marks the first time a model outside the large premium car segment has done so. The Land Rover brand ranks 4th overall, an improvement of two placements from 6th in 2012. Land Rover's Range Rover was the award recipient for Large Premium Crossover/SUV in both 2010 and 2011.
"It's a fantastic achievement for the fourth generation Range Rover to be ranked highest in the J.D. Power 2013 APEAL Study," says Kim McCullough, Brand Vice President, Land Rover North America. "This underscores the investment being made to innovation and engineering across the Land Rover product portfolio and into making this vehicle the most refined, most capable Range Rover ever."
The lighter and stronger 2013 Range Rover takes luxury and capability to a new level, with greater refinement and enhanced performance and handling on all terrains. As the fourth generation of the Range Rover line, this model was developed from the ground up, capturing the innovative spirit and iconic design of the original model which changed the world of motoring when it was launched over 40 years ago. The new Range Rover was launched last October to acclaim, receiving over 20 awards and accolades globally to date. It is the world's first aluminum unibody SUV, weighing around 700lbs lighter than the outgoing model.
Since going on sale this past December, the fourth generation Range Rover has been received with strong demand across the U.S. Over 6,000 Range Rovers have been sold in the U.S. this year and sales of the model have led to 28 percent year‑over‑year increase.
The APEAL Study serves as the industry benchmark for new‑vehicle appeal, has been completely redesigned for 2013. The study, now in its 18th year, has been updated to better measure the appeal of today's vehicles, particularly with respect to the new technologies and features now being offered. Owners evaluate their vehicle across 77 attributes, which roll up into an overall APEAL score on a 1,000‑point scale.
The study is used extensively by manufacturers worldwide to help them design and develop more appealing vehicles and by consumers to help them in their purchase decisions. The 2013 APEAL Study is based on responses gathered between February and May 2013 from more than 83,000 purchasers and lessees of new 2013 model‑year cars and light trucks who were surveyed after the first 90 days of ownership. The APEAL Study complements the Initial Quality Study (IQS), which focuses on problems experienced by owners during the first 90 days of ownership.
ENDS
For further information log onto www.uk.media.landrover.com or contact:
Lucy Reynolds
PR Manager, Land Rover UK
T: 02476 564 161
M: 07801 699928
E: lreyno25@landrover.com
Kim Palmer
Senior Press Officer, Land Rover UK
T: 02476 564 129
M: 07795 666169
E: kpalmer@landrover.com
Rachel Murray
Press Officer, Land Rover UK
T: 02476 564 127
M: 07780 494282
E: rmurra73@landrover.com
Editors Note:
Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true breadth of capability across the model range. Defender, Freelander, Discovery, Range Rover Sport, Range Rover and Range Rover Evoque each define the world's 4x4 sectors. Land Rover products are currently sold in approximately 180 global markets.
J.D. Power
J.D. Power is a global marketing information services company providing performance improvement, social media and customer satisfaction insights and solutions. The company's quality and satisfaction measurements are based on responses from millions of consumers annually. Headquartered in Westlake Village, Calif., J.D. Power has offices in North/South America, Europe and Asia Pacific. For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit JDPower.com. J.D. Power is a business unit of McGraw Hill Financial.