- State of the art Land Rover Experience Centre opens at Bahrain Formula 1 Grand Prix Circuit
- First Land Rover Experience Centre in the Middle East & North Africa Region
- Tailored and unique Land Rover Experience drives on offer to all customers
Whitley, UK, February 17, 2015: Off‑road driving enthusiasts in the Middle East have a new Land Rover Experience Centre with state of the art facilities to test and develop their on and off‑road driving skills. Land Rover, the global leader in developing luxury all‑terrain vehicles, today launched its first Land Rover Experience Centre in the region in collaboration with the Bahrain International Circuit (BIC).
Bruce Robertson, Jaguar Land Rover Managing Director, Middle East & North Africa commented: "Land Rover is committed to delivering its unique brand spirit to customers through authentic brand experiences. This new Experience Centre represents another proud achievement for Land Rover. Customers and driving enthusiasts alike will have even more opportunity to experience Land Rover products, while also gaining access to our professional off‑road driver training. With all our Land Rover Experience venues we aim to give the customer a special, unique experience. The experiences are tailored to fulfil guests' expectations, and to ensure that they are given a dynamic, hands‑on and above all memorable experience."
BIC Chief Executive Shaikh Salman Bin Isa Al Khalifa commented: "Bahrain International Circuit is delighted to be partnering with Land Rover and unveiling this wonderful new Experience Centre at the Home of Motorsport in the Middle East', we take pride in being able to offer some of the most unique motoring experiences in the world ‑ whether it's driving on our floodlit Formula One track, racing on our Grade A karting circuit, powering down our NHRA drag strip, or testing your off‑road skills at this state‑of‑the‑art Land Rover Experience Centre, we work hard to make sure that the very best of motorsport activities can be enjoyed, live, at BIC. Ourselves and Land Rover look forward to welcoming you to BIC in the near future."
Located in the heart of the Sakhir desert, Land Rover's off‑road course covers 3.5 kilometres of varying terrains such as sand, rock, hill and water landscapes. There are 32 natural and man‑made obstacles allowing guests to traverse terrain including slide slopes, rocks, gravel roads and watercourses, while assessing the driving environment, maximising the capability and technology of the vehicles and most importantly developing driving skills in the world's most capable luxury vehicles.
Mark Cameron, Jaguar Land Rover Global Brand Experience Director, said: "This is a fantastic and pioneering addition to our Land Rover Experience Centres, of which there are now 49 in 20 different countries. The state of the art facilities and internationally acclaimed services here at the BIC perfectly compliment the standard and capability of our vehicles and we hope this partnership will prove a delight to customers across the MENA region."
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