Building An Icon: Land Rover Creates One-Of-A-Kind Defender To Mark 2,000,000th Production Milestone

22 June 2015

Celebrating 67 years of iconic Land Rover production, a unique vehicle has been built to commemorate the UK production of the two‑millionth Series Land Rover and Defender.

  • Land Rover announces build of 2,000,000th Series Land Rover and Defender at Solihull manufacturing facility, UK
  • Adventurer and Land Rover Ambassador Bear Grylls joins special team to assemble Defender 2,000,000
  • The bespoke vehicle will be sold at an exclusive charity auction at Bonhams auction house on 16 December 2015 as production of current Defender enters its final phase
  • Funds raised to be donated to International Federation of Red Cross and Red Crescent Societies and Born Free Foundation

View the film on YouTube here: http://youtu.be/a0HXSuXBDco

 

Celebrating 67 years of iconic Land Rover production, a unique vehicle has been built to commemorate the UK production of the two‑millionth Series Land Rover and Defender.

With a bespoke design and an all‑star cast of special guests helping to complete the momentous build, 'Defender 2,000,000' has been created to be a tribute to almost seven decades of Land Rover production in the Solihull plant, UK.

In December 2015, collectors and Defender fans will be given the opportunity to own this unique piece of Land Rover's history when it is auctioned by prestigious and globally renowned auction house, Bonhams. Reflecting Defender's heritage, all proceeds will be donated to Land Rover's humanitarian and conservation partners ‑ the International Federation of Red Cross and Red Crescent Societies (IFRC) and the Born Free Foundation.

Dr Ralf Speth, Chief Executive of Jaguar Land Rover, said: "Over 67 years, the Series Land Rover and in turn Defender has been the transport of choice for explorers, charity organisations, farmers and even royalty. Throughout history it has helped pioneers to reach the unreachable. What started life as an agricultural workhorse has transcended the automotive world to become a worldwide design icon. I was honoured to join the production line team in Solihull to help build this unique vehicle. It was a special experience which will no doubt become a fond memory.

"The auction of this milestone vehicle is an opportunity to own a piece of Land Rover's history, as Defender enters its final phase of manufacturing in Solihull. Giving people the chance to buy this truly distinctive Defender to raise funds for the IFRC and Born Free Foundation is a suitable way to celebrate the role that Defender has played in supporting our humanitarian aid and conservation partners over the decades."

During May 2015, a team of life‑long Defender fans were invited to join the Solihull production line to help build this one‑of‑a‑kind vehicle, including adventurer Bear Grylls.

Commenting while on the production line, Grylls said: "The Land Rover Defender has been there for me more times than I care to remember. They are so often the unsung heroes of our TV shows, working hard in the toughest conditions to get crew in and out of exceptionally challenging terrains. Known and respected by me and many other adventurers for their rugged reliability ‑ it was an honour to be asked to take part in the build of this very special car."

Representatives from the IFRC and Born Free also made the journey to Solihull to fit their part to the vehicle, including actress and founder of the Born Free Foundation Virginia McKenna OBE.

The vehicle will be publicly unveiled by Bonhams at Goodwood Festival of Speed, being held 25‑28 June. After completing a schedule of public appearances throughout the rest of the year, 'Defender 2,000,000' will be auctioned at a prestigious charity event, held at the Bonhams auction house in New Bond Street, London on Wednesday 16 December.

As part of the auction, Bonhams will host a specially curated Series Land Rover and Defender exhibition, to showcase the vehicle's rich history and detail its journey to becoming a global automotive icon.

Robert Brooks, Bonhams Chairman, said: "Bonhams and Land Rover are quintessentially British brands, and so we are delighted to be auctioning the two‑millionth Series Land Rover and Defender on 16 December at our global headquarters in New Bond Street. It's an honour to offer this landmark vehicle and I've no doubt there will be some spirited bidding."

The 'Defender 2,000,000' vehicle features a plethora of distinctive finishing touches. A map of Red Wharf Bay ‑ where the design for the original Land Rover was first drawn in the sand ‑ is engraved into the aluminium fender, which contrasts with the exterior Indus Silver satin paint. A unique 'no 2,000,000' badge sits on the rear of the vehicle, which is mirrored on the interior console. The design is finished with Santorini Black wheels and wheel arches, roof, door hinges, grille and mirror caps.

Inside, the leather seats also feature the 'Red Wharf Bay' graphic and 'no 2,000,000' logos have been stitched on the headrests. A bespoke aluminium plaque, signed by everyone who helped to assemble the vehicle is fitted to the driver's seat plinth. On the front and rear, S90 HUE registration plates ‑ a reference to the first ever pre‑production Land Rover, registration 'HUE 166' ‑ complete this one‑of‑a‑kind Land Rover Defender.

Production of the original Land Rover Series I began at the famous Lode Lane facility in 1947 ahead of its launch at the Amsterdam Motor Show on 30 April 1948. Since then two million examples of the Series I, II III and Defender have been produced at Solihull.

ENDS

Further information

For further information go to www.media.landrover.com or contact:

Chris Thorp, Senior Manager, Global Public Relations, Land Rover

cthorp@jaguarlandrover.com

+44 (0) 7990 084951

 

John Paul Mooney, Manager, Global Public Relations, Land Rover

jmoone10@jaguarlandrover.com

+44 (0) 7764 377358

 

To download broadcast quality footage including additional B‑Roll, please log onto:

http://www.broadcast.jaguarlandrover.com/stories/9231

You Tube Embed link: <iframe width="560" height="315" src="https://www.youtube.com/embed/a0HXSuXBDco" frameborder="0" allowfullscreen></iframe>

Notes to Editors

ABOUT LAND ROVER

Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true 'breadth of capability' across the model range. Defender, Discovery, Discovery Sport, Range Rover Sport, Range Rover and Range Rover Evoque each define the world's 4x4 sectors, with 80% of this model range exported to over 170 countries.

ABOUT DEFENDER 2,000,000

The S90 HUE number plate references the first ever pre‑production Land Rover, registration 'HUE 166,' nicknamed 'Huey'. This Defender 90 Station Wagon was designed by Land Rover's Design Director and Chief Creative Officer Gerry McGovern and his team and executed by Land Rover's Special Vehicle Operations team.

The vehicle combines the heritage of the Series Land Rovers with the premium finishes found on today's Defender Autobiography. Inside the vehicle, leather and machined aluminium touches complete the interior, including the fascia, steering wheel, gear knob and transfer knob, hand brake and door casings, all offering a premium finish.

GUESTS WHO CONTRIBUTED TO THE BUILD:

Adam Henson, TV Presenter and Land Rover UK Ambassador ‑ Transfer box and gearbox build

Alan Volkaerts, Operations Director, Jaguar Land Rover Solihull  ‑ Steering wheel fit and drive off production line

Bear Grylls, Adventurer ‑ Fit all wheels

Hubert Auriol, Former racing driver and first person to win the Dakar Rally in both motorbikes and automobiles ‑ Build‑up of door cell in Body‑In‑White

Joelle Tanguy Under Secretary General, IFRC ‑ Wing and headlight fitment

Mike Adamson, Chief Executive, British Red Cross ‑ Wing and headlight fitment

Monty Halls, Marine Biologist & Conservationist ‑ Fit all wheels

Nick Rogers, Director Group Engineering, Jaguar Land Rover ‑ Instrument binnacle fitment

Dr Ralf Speth, CEO of Jaguar Land Rover ‑ VIN plate, dash topper pad and binnacle cover fitment

Robert Brooks, Chairman of Bonhams auction house ‑ Rear door sub fit 

Roger Crathorne, 'Mr Land Rover' ‑ Door build up

Stephen & Nick Wilks, Sons of Maurice and Spencer Wilks, founders of Land Rover ‑ Roof build up

Commander Stephen Higham, Captain of HMS Defender ‑ Monsoon water tests

Theo Paphitis, Entrepreneur ‑ Fitting of second row seating and rear lights

Tim Slessor, Crew Member of the First Overland Expedition 1955 ‑ Windscreen build up

Paul Vice, Luke Darlington, Dave Henson and JJ Chalmers ‑ Invictus Games competitors ‑ Chassis to axle assembly

Virginia McKenna OBE, Actress and Founder of the Born Free Foundation ‑ Number plate fitment 

Will Travers OBE, President of the Born Free Foundation ‑ Wheel alignment and rolling road test 

ABOUT BONHAMS

Bonhams, founded in 1793, is one of the world's largest auctioneers of fine art and antiques. Today, the auction house offers more sales than any of its rivals. The main salerooms are in London, New York and Hong Kong. Sales are also held in the UK in Knightsbridge, Oxford and Edinburgh; in the US, in San Francisco and Los Angeles; in Europe, in Paris and Stuttgart and in Sydney, Australia. Bonhams also has a worldwide network of offices and regional representatives in 25 countries offering sales advice and valuation services in 60 specialist areas. For a full listing of forthcoming sales, plus details of Bonhams specialist departments, please visit www.bonhams.com

ABOUT BORN FREE FOUNDATION

The Born Free Foundation is a dynamic international wildlife charity, devoted to compassionate conservation and animal welfare. Born Free takes action worldwide to protect threatened species and stop individual animal suffering. Born Free believes wildlife belongs in the wild and works to phase out zoos. Born Free rescues animals from lives of misery in tiny cages and gives them lifetime care.

Born Free protects lions, elephants, tigers, gorillas, wolves, polar bears, dolphins, marine turtles and many more species in their natural habitat, working with local communities to help people and wildlife work together without conflict. The organisation's high‑profile campaigns change public attitudes, persuade decision‑makers and get results. Every year, Born Free helps hundreds of thousands of animals worldwide. www.bornfree.org.uk

ABOUT IFRC

The International Federation of Red Cross and Red Crescent Societies (IFRC) is the world's largest volunteer‑based humanitarian network, reaching 150 million people each year through its 189 member National Societies ‑ including the British Red Cross. It acts before, during and after disasters and health emergencies to meet the needs and improve the lives of vulnerable people. It does so with impartiality as to nationality, race, gender, religious beliefs, class and political opinions.

Land Rover has committed to a five year, £15million, partnership with the IFRC which aims to benefit thousands of people around the world. The partnership supports humanitarian projects such as improving water and sanitation, health and social care programmes and disaster planning in countries such as Australia, the UK, Niger and South Sudan.  Where necessary, Land Rover also loans and donates vehicles to help national societies reach hard to access communities. www.ifrc.org