Land Rover Announces Global Mascots For Rugby World Cup 2015 As Part Of #Wedealinreal Campaign

2 September 2015

Today Land Rover announced its 20 official Global Mascots for Rugby World Cup 2015.

  • Land Rover announces 20 Global Mascots as part of its Rugby World Cup 2015 mascot programme
  • One mascot from each competing nation selected to lead out their team at a Rugby World Cup 2015 match
  • Land Rover, a Worldwide Partner of England 2015, is putting grassroots Rugby at the heart of its campaign

Whitley, UK, September 2nd 2015: Today Land Rover announced its 20 official Global Mascots for Rugby World Cup 2015. The aim of this unique Mascot promotion is to champion Rugby's grassroots and highlight Land Rover's commitment to all levels of the Game as part of the #WEDEALINREAL Campaign.

As a Worldwide Partner of the Tournament, Land Rover has recruited a mascot from each of the competing nations, providing them with the chance to lead out their team at one of the 48 Rugby World Cup 2015 matches. Thousands of youngsters aged between 7‑13 years‑old applied for the programme by taking part in rugby challenges at grassroots events around the world. Challenges have ranged from singing their national anthem to giving team‑talks, with the best entries from each country selected for this once in a lifetime opportunity.

Land Rover Ambassadors and Rugby World Cup winners Lewis Moody, John Smit, George Gregan and other stars past and present were all part of the mascot recruitment process. Former England captain Moody, who visited a number of the UK events, commented: "This is an unbelievable prize for children from all around the world and a great way for Land Rover to shine a spotlight on the grassroots level of the game. These mascots, and the travelling family members who support them, will get an incredible chance to be right at the heart of the action, for an experience they will never forget at Rugby World Cup 2015."

With a rich heritage in supporting rugby from grassroots competitions to elite tournaments and teams, Jaguar Land Rover Global Brand Experience Director Mark Cameron commented: "Land Rover is delighted to be giving these 20 youngsters the opportunity of a lifetime to become mascots at Rugby World Cup 2015, as part of our We Deal In Real campaign. Having been selected from each of the competing nations along with a number of home nation winners, we believe this will showcase the grassroots players who represent the true spirit of the game around the world."

The final Land Rover Global Mascot recruited was Namibian born Keathan Klazen. Eight year‑old Klazen was delighted to be selected and commented: "I'm a huge rugby fan and so can't wait to lead out the teams as a mascot at Rugby World Cup 2015. I'm really looking forward to meeting all my favourite players and hopefully one day will get the chance to pull on the kit myself and play in the Namibian national side."

‎The twenty Land Rover Global Mascots for Rugby World Cup 2015 are Dehan Pretorius (Australia), Lourdez Schillaci (Argentina), Gavin Cooke (Canada), Jackson Shilcock (England), Esther Nabou (Fiji), Idris Gonny (France), Lizi Tatulishvili (Georgia), Samuel Berney Treacey  (Ireland), Giusy Ambrosio (Italy), Shintaro Nakano (Japan), Keathan Klazen (Namibia), Jake Thorton (New Zealand), Mihai Alexandru Palez (Romania), Helen Thomson (Scotland), Tasi Grey (Somoa), Jason Breda (South Africa), William Tafolo (Tonga), Sebastian Zak (Uruguay), Abygail Maciel‑Lahann (USA) and Finlay Walker (Wales).

For exclusive content please follow @LandRoverRugby and #WeDealInReal

ENDS

Further information

For further information log onto www.media.landrover.com or contact:

Lydia Haley
Senior Press Officer
Land Rover PR
Tel: +44 2476564147   
Mobile: +44 7730 923507
Email: lhaley1@jaguarlandrover.com

Notes to Editors

About Land Rover

Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true 'breadth of capability' across the model range. Defender, Discovery, Discovery Sport, Range Rover Sport, Range Rover and Range Rover Evoque each define the world's 4x4 sectors with 80% of this model range exported to over 170 countries.

Land Rover and Rugby

Land Rover has been at the heart of rugby for over two decades, from grassroots to the pinnacle of the sport. Rugby partnerships around the world include top‑flight sponsorship properties in France, Australia, South Africa and England, and Rugby World Cup 2015.

About Rugby World Cup

Rugby World Cup is the financial engine behind unprecedented investment and growth in rugby worldwide. The net Rugby World Cup surplus from the commercial success of France 2007 and New Zealand 2011 has enabled World Rugby to invest more than £150 million in the game between 2009 and 2012 and commit an anticipated injection of more than £180 million between 2013 and 2016 to underwrite a large range of major funding initiatives including annual national union grants and strategic investments focusing on growing participation and increasing competition across all 120 national member unions affiliated to World Rugby.