- Reborn initiative from Land Rover Classic offers unique proposition for customers to buy factory‑restored Series I models
- Each Land Rover Series I is hand‑picked by Land Rover Classic’s team of experts for authenticity
- Series I perfectly restored according to original specification and using meticulously sourced Land Rover Classic Parts
- Land Rover Classic continues to nurture the passion for the Land Rover brand through the provision cars, services, parts and experiences
Whitley, UK, Wednesday, 6th April 2016 ‑ Land Rover Classic is underscoring its commitment to providing the very best cars, services, parts and experiences to passionate Land Rover customers with the launch of the ‘Reborn’ initiative for the iconic Series I at Techno‑Classica in Essen, Germany.
Reborn offers prospective customers the unique opportunity to purchase an original and highly collectable Land Rover Series I directly from Land Rover Classic.
Land Rover Classic’s expert team has drawn on decades of experience to hand‑pick Series I chassis from Land Rover’s global network. Each model will undergo a complete restoration according to the brand’s original 1948 factory specification and using Land Rover Classic Parts to preserve authenticity. This includes the choice of five period finishes including Light Green, Bronze Green, RAF Blue, Dove Grey and Poppy Red.
Customers will be able to select their preferred base vehicle with the help and guidance of Land Rover Classic’s experienced restoration team, and they will be able to follow the restoration of their cherished Series I from start to finish at Land Rover’s new Classic workshop located within the original Defender production centre at Solihull.
Tim Hannig, Director, Jaguar Land Rover Classic, said: “The launch of the Reborn initiative represents a fantastic opportunity for customers to own a valuable and collectable automotive icon. Reborn showcases Land Rover Classic’s expertise in restoring and maintaining our loyal customers’ prized Land Rovers. It also demonstrates the business’ commitment to supporting customers with original and meticulously sourced parts for Land Rover models that have been out for production for longer than 10 years.”
ENDS
Kim Palmer
Public Relations Manager, Land Rover UK
T:02476 564 129
M:07795 666 169
E:kpalmer@landrover.com
Tracey Tompsett
Senior Press Officer, Land Rover UK
T:02476 565 210
M:07469 032 064
E:ttompset@landrover.com
Rebecca Wright
Press Officer, Land Rover UK
T:02476 566 334
M:07469 025162
E:rwright4@landrover.com
Editors Note:
Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true breadth of capability across the model range. Discovery, Discovery Sport, Range Rover, Range Rover Sport and Range Rover Evoque each define the world's 4x4 sectors. Land Rover products are currently sold in approximately 180 global markets.
Jaguar Land Rover Special Vehicle Operations has the responsibility within Special Operations to create a range of high performance production models for both Jaguar and Land Rover, vehicle personalisation products and low volume, high value Limited Edition models for both brands.
Jaguar Land Rover Classic is a division of Special Operations and is dedicated to providing cars, services, parts and experiences to owners and fans of classic Jaguars and Land Rovers around the world.
Follow us on Twitter: @LandRoverUKPR
