MAKING WAVES: LA SURFERS EXPERIENCE NEW LAND ROVER DISCOVERY AHEAD OF U.S. PREMIERE

15 November 2016

Big‑wave surf legend Laird Hamilton and future surf star, Jett Prefontaine, give the new Land Rover Discovery the surfing seal of approval.

  • Surf legend Laird Hamilton and eight‑year old phenomenon Jett Prefontaine take New Discovery surfing at Point Mugu in Malibu, California ahead of its U.S. premiere
  • Hamilton demonstrates Intelligent Seat Fold technology by rearranging premium SUV’s seats from the water(3)
  • Intelligent Seat Fold technology allows customers to reconfigure the second and third row seats remotely using a smartphone(3)
  • Members of the Silicon Beach Surfers club join Laird and Jett to check out the new Land Rover SUV’s surf‑friendly features, including the waterproof Activity Key wristband
  • New Discovery Dynamic Design Pack receives debut at LA Auto Show
  • New Discovery can accommodate seven surfers in comfort

Big‑wave surf legend Laird Hamilton and members of the exclusive Silicon Beach Surfers club have given the new Land Rover Discovery the surfing seal of approval.

Laird was joined by future surf star, eight‑year‑old Jett Prefontaine, and surfers from the exclusive Californian surf club at Point Mugu in Malibu, as he reconfigured the premium SUV’s seats from the water(3).

Watch the film here

The New Discovery Dynamic Design Pack makes its public U.S. debut at the Los Angeles Auto Show on November 16. It combines unbeatable all‑terrain capability with unrivalled versatility and a revolutionary new exterior design.

In an effort to match British adventurer Bear Grylls, who rearranged the New Discovery’s seats in mid‑air, Laird used the InControl Remote app to operate Land Rover Intelligent Seat Fold technology from the water(3). He and Jett also carried their boards on the vehicle’s specially‑designed Aqua Rack and used the SUV’s Powered Inner Tailgate and Activity Key before hitting the water.

MAKING WAVES: LA SURFERS EXPERIENCE NEW LAND ROVER DISCOVERY AHEAD OF U.S. PREMIERE

The new Land Rover Discovery could have been made as the ultimate surfer’s SUV. Its specially‑designed Aqua Rack makes it easy to transport your boards, the Powered Inner Tailgate is the perfect place to sit in shelter from the elements and the Activity Key is awesome – I wish I’d had one years ago.

You can even adjust the vehicle from the surf! Remotely rearranging the seats(3) to make space for your friends, or activating the climate control to cool the vehicle before you catch the last wave of the day, has to be the ultimate in convenience.

Laird Hamilton, Surf legend

Silicon Beach Surfers is a tight‑knit invitation club of 500 surfers from the media, tech and entertainment industries in Los Angeles.

Discovery Dynamic Design Pack

New Discovery Dynamic Design Pack on Pt Magu beach in LA
New Discovery Dynamic Design Pack on Pt Magu beach in LA

The Dynamic Design Pack gives the New Discovery a stealth‑like appearance with a host of exterior detail changes. The optional pack is available on HSE and HSE Luxury models and comprises of 21‑ or 22‑inch Satin Dark Grey finish cast alloy wheels, a Black or Corris Grey contrast roof and purposeful new front and rear bumpers. In addition the grille, fender vents, door mirror caps and vehicle script on the hood are all finished in Narvik Black.

Inside, there’s a choice of three colourways, each with contrast stitching. A Titanium Mesh finish, Windsor leather upper facia and door tops, and dedicated carpet mats with Nubuck binding complete the upgrade.

 

Hamilton used the ‘Sand’ mode of the new Terrain Response® 2 system(5) to drive the New Discovery on the beach close to the shore before removing the surfboards from the roof‑mounted Aqua Rack, which can carry a pair of boards.

The duo then used the Powered Inner Tailgate feature while preparing to enter the water before locking the vehicle with the unique‑in‑segment Land Rover Activity Key. The clever waterproof wristband allows you to lock and unlock the vehicle without the need to carry a conventional key fob.

Designed to be worn while participating in a variety of outdoor pursuits the Activity Key locks the vehicle and simultaneously disables the key fob, so it can be left securely inside, when it is held up to the ‘D’ in the Discovery badge on the tailgate. The clever wristband is tested to withstand temperatures ranging from ‑58º to +125ºF and is waterproof to depths of more than 98 ft.

Unparalleled versatility defines the New Discovery and is exemplified by the world‑first Intelligent Seat Fold technology(2). The clever technology allows customers using Android™ and Apple® smartphones to rearrange the second and third row seats even when they’re not in the vehicle(3),via the InControl Remote app. Owners can configure the seats from inside a shop while waiting to pay for bulky items – or from the crest of a wave on a surfboard.

Alternatively, the central 10‑inch touchscreen display or buttons in the luggage area and on the C‑pillars can also be used to raise or lower the rear seats(4).

World‑first remote technology

This is not the first time the seats of the new Discovery have been rearranged from an unusual location. During the countdown to the reveal of the premium SUV in October, adventurer and Discovery customer Bear Grylls demonstrated the Intelligent Seat Fold technology thousands of feet above the ground in a unique skydive at a military testing facility.

Further information

(1) Third row seating is an optional feature on select Discovery models.

(2) The Intelligent Seat Fold feature is included on vehicles equipped with optional seven position power seating.

(3) Land Rover InControl® Remote™ app and data plan with a mobile network operator is required to remotely interact with your vehicle. Intelligent Seat Fold feature on app is standard on vehicles equipped with optional seven position power seating.

(4) Driving while distracted can result in loss of vehicle control. Do not operate, adjust or view the navigation or multimedia systems under conditions that will affect your safety or the safety of others. Only use mobile phones and other devices, even with voice commands, when it is safe to do so.

(5) These systems are not a substitute for driving safely with due care and attention and will not function under all circumstances, speeds, weather and road conditions, etc. Driver should not assume that these systems will correct errors of judgment in driving.  Please consult the owner’s manual or your local authorized Land Rover Retailer for more details.

Notes to Editors

About Land Rover

Land Rover, the British maker of Land Rover and Range Rover sport utility vehicles, is renowned for providing its clientele with some of the most luxurious and capable vehicles in the world. Every Land Rover vehicle is equally at home both on and off road, and in any setting; be it in the heart of the city, or traversing the countryside. Today's Land Rover lineup includes the Discovery Sport, Range Rover, Range Rover Sport, Range Rover Evoque and LR4 (Discovery). Land Rover designs, engineers, and manufactures its vehicles in the United Kingdom. Land Rover is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs. For more information, visit the official Land Rover website at www.landroverusa.com

About Jaguar Land Rover

Jaguar Land Rover is the UK's largest automotive manufacturer, built around two iconic British car brands:  Land Rover, the world’s leading manufacturer of premium all‑wheel‑drive vehicles; and Jaguar, one of the world’s premier luxury sports sedan and sports car marques.

The company employs almost 38,000 people globally, with 330 in the U.S. and supports around 275,000 more through our dealerships, suppliers and local businesses. Manufacturing is centered in the UK, with additional plants in China, Brazil and India.

At Jaguar Land Rover we are driven by a desire to create class‑leading products that deliver great customer experiences.  The largest investor in R&D in the UK manufacturing sector, we have invested £12 billion (USD$15.7 billion) in the last five years and in the current year alone will spend over £3 billion (USD$3.9 billion) on new product creation and capital expenditure. Last year Jaguar Land Rover sold 487,065 vehicles in 160 countries, with more than 80% of our vehicles produced in the UK being sold abroad