To represent the British & Irish Lions is truly special but being a Lion is so much more than just being an exceptional rugby player. The values that make rugby unique are important to the Lions. At a grassroots level these values are just as apparent and coming down to see Whitton Lions train it is obvious there are some things that remain true no matter what level of rugby you are playing at.

When you become a British & Irish Lion you realise that so many of the aspects that make rugby special and unique are heightened, and that the values you learnt playing grassroots rugby are just as relevant at the pinnacle of the game. Land Rover’s competition aims to unearth players and fans from all levels of the game, who epitomise what makes the Lions so special. We are not looking for the best players but for individuals who deserve their very own Lions experience to join this summer’s tour.

Land Rover shares a renowned rugby heritage with the British & Irish Lions and is proud to have supported them for more than 20 years. Rugby’s values of resilience, integrity and passion resonate with Land Rover. Land Rover understands and shares the values that make rugby unique. Through the continuation of our Rugby World Cup 2015 ‘We Deal in Real’ campaign, Land Rover is celebrating the game’s grassroots and rewarding those who give so much each week, with an unforgettable British & Irish Lions experience.