LAND ROVER ANNOUNCES 70TH ANNIVERSARY CELEBRATIONS WITH WORLD’S MOST REMOTE DEFENDER OUTLINE

10 April 2018

A 250 metre wide outline of the Defender in the snow marks 70 years of all-terrain adventure for Land Rover as it looks to celebrate World Land Rover Day on 30 April

  • Giant 250m wide Defender outline drawn in the snow at 2,700m in the French Alps to mark Land Rover’s 70th anniversary
  • Tribute to the Wilks brothers’ first sketch of the original Land Rover shape in the sand of Red Wharf Bay, Anglesey, UK
  • Land Rover announces World Land Rover Day: 30 April 2018 marks 70 years since its debut at the 1948 Amsterdam Motor Show
  • Celebration broadcast on World Land Rover Day will pay tribute to the original Land Rover, as well as the luxurious Range Rover and versatile Discovery families

Watch snow artist Simon Beck produce the giant snow drawing

 

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WORLD’S MOST REMOTE DEFENDER OUTLINE
WORLD’S MOST REMOTE DEFENDER OUTLINE

After 70 years of all-terrain adventures and global expeditions, Land Rover has once again taken the Defender to new heights.

Stretching over 250 metres, the most remote Defender outline was imprinted on the side of a mountain in the French Alps. The unique snow art was created to announce World Land Rover Day on 30 April, exactly 70 years since the original Land Rover was first shown to the world at the 1948 Amsterdam Motor Show.

 

The unique image is a tribute to the moment when the engineering director of Rover, Maurice Wilks, first sketched the shape for the original Land Rover in the sand of Red Wharf Bay and proposed the idea to his brother Spencer, Rover's managing director.  The forward-thinking design was christened the 'Land Rover', the outline of which we now recognise as the Defender.

Land Rover is an iconic brand around the world and the outline of the Defender is instantly recognisable. To reach the landmark of 70 years is truly special and we will mark it with a year of celebrations that represents Land Rover's ‘Above and Beyond’ spirit and honours the people behind the world’s favourite SUVs.

Prof Dr Ralf Speth
Jaguar Land Rover CEO
WORLD’S MOST REMOTE DEFENDER OUTLINE
WORLD’S MOST REMOTE DEFENDER OUTLINE
WORLD’S MOST REMOTE DEFENDER OUTLINE

Land Rover is inviting fans to join the celebrations in a World Land Rover Day online broadcast. It stars the people who helped create the world’s most-loved 4x4s and Land Rover’s pioneering technologies, from its Series Land Rover and Defender origins, to the introduction of the Range Rover in 1970 and Discovery in 1989.`

Snow artist Simon Beck, who specialises in creating geometric outlines on foot, braved sub-zero temperatures to start the celebrations by creating the Defender outline 2,700m up at La Plagne in the French Alps.

WORLD’S MOST REMOTE DEFENDER OUTLINE
WORLD’S MOST REMOTE DEFENDER OUTLINE
WORLD’S MOST REMOTE DEFENDER OUTLINE
WORLD’S MOST REMOTE DEFENDER OUTLINE

To produce the high-altitude Defender, Beck walked 20,894 steps and 16.5km (10.2 miles) through the French Alps. He said:

“Making my snow art requires endurance, accuracy and strength – all attributes shared with the Defender. Its iconic shape is so simple and recognised across the world; this must be the most recognisable piece of art I’ve ever made.”

WORLD’S MOST REMOTE DEFENDER OUTLINE

WORLD’S MOST REMOTE DEFENDER OUTLINE

WORLD LAND ROVER DAY IS ON 30 APRIL

To watch the broadcast and take part in the celebrations, go to www.youtube.com/landrover at 20:00 BST and use the hashtag #LandRover70Years

Notes to Editors

About Land Rover

Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true 'breadth of capability' across the model range. Defender, Discovery, Discovery Sport, Range Rover, Range Rover Sport, Range Rover Velar and Range Rover Evoque each define the world's SUV sectors, with 80 per cent of this model range exported to over 100 countries.

In 2015, Land Rover re-created the outline in the sands of Red Wharf Bay, to mark the final year of current Defender production. More information is available here: https://media.landrover.com/en-gb/news/2015/01/land-rover-launches-year-defender-celebrations-giant-1km-sand-drawing-and-trio-limited

 

70 YEARS OF LAND ROVER

TIMELINE

1948       Land Rover Series I launched at the Amsterdam Motor Show

1953       Long Wheelbase version of the Series I is introduced

1956       Oxford and Cambridge teams complete on London to Singapore expedition in Series I

1958       Land Rover Series II unveiled with more refined design

1970       Original two-door Range Rover (the Classic) goes on sale

1971       Land Rover Series III launched

1972       Range Rover crosses Darien Gap on 18,000-mile Trans-America expedition

1976       1,000,000th Land Rover built

1979       A Range Rover wins the inaugural Paris-Dakar rally (and again in 1981)

1981       Land Rover begins legendary partnership with Camel Trophy

1981       Four-door Range Rover released

1989       Land Rover Discovery, the third Land Rover model, goes on sale

1990       Original ‘Landie’ relaunched and renamed Defender

1994       Second generation Range Rover launched

1997       All-new Freelander is unveiled with innovative new technology: Hill Descent Control

2001       Third-generation Range Rover with all-round independent air suspension revealed

2003       Inaugural G4 challenge sees 16 teams traverse USA, South Africa and Australia

2004       Range Stormer Concept previews performance Range Rover and three-door body

2004       Discovery 3/LR3, the third-generation Discovery, launched at New York Motor Show

2005       All-new Range Rover Sport unveiled               

2006       Freelander 2/LR2 launched. The first Land Rover to be manufactured at Halewood

2008       LRX concept car previews design language of a new luxury compact SUV

2009       Fourth generation of the Land Rover Discovery introduced

2010       Range Rover Evoque, the world’s first luxury compact SUV, makes global debut

2012       Fourth-generation Range Rover introduced – the first all-aluminium SUV

2013       New generation of Range Rover Sport unveiled at New York Motor Show

2014       Special Vehicle Operations (SVO) division is officially launched

2014       Range Rover Sport SVR debuts, the fastest, most agile, most powerful Land Rover

2014       Discovery Vision Concept previews design vision for new family of Discovery vehicles

2014       Launch of Discovery Sport, a new premium compact SUV with 5+2 seating

2015       Trio of end-of-line Defender editions revealed with biggest sand drawing in UK

2015       Exclusive Range Rover SVAutobiography long wheelbase launched in New York

2015       Evoque Convertible becomes world’s first luxury compact SUV convertible

2015       One-of-a-kind Land Rover 'Defender 2,000,000' sells for £400,000 at charity auction

2016       Last Defender rolls off the production line

2016       All-new Discovery with world-first remote Intelligent Seat Fold technology launched

2017       Land Rover launches the fourth Range Rover, the Velar

2018       Limited Edition Range Rover SV Coupé debuts at Geneva Motor Show