- Land Rover and Clarks launch collaboration with men's shoe collection for autumn 2018
- 'Life.Limitless' range is inspired by Land Rover's go-anywhere capability
- New range offers the durability and world-beating British design both brands are famous for
- Ten collections will be launched in the next five years
- On sale now, available from clarks.com
The renowned British brands have launched the Life.Limitless range with three designs for autumn 2018. The shoes draw on the brands’ shared reputation for design and innovation, inspired by Land Rover’s capability and versatility.
The three designs cover all terrain from the metropolis to the mountains. The lightest style, called CLR.51N, is created with the city in mind. The mid-range CLR52.N shoe is the most versatile design, while the third, CLR53.N has been engineered for protection, stability and comfort in rugged environments.
The men’s collection marks the start of a partnership between Land Rover and Clarks. Over the next five years two Life.Limitless collections will be launched each year – one in the autumn and one in the spring. Each will adhere to three core design principles: grip, environment and stability.
It is fantastic to be collaborating with another renowned British brand such as Clarks. The Life.Limitless range perfectly combines the world-class design and innovation that both Land Rover and Clarks are famous for.
Jaguar Land Rover Branded Goods and Licensing Director
Partnering with Land Rover on this project is incredibly exciting. There is an obvious synergy between our brands, not just through our shared British heritage but also through both companies' dedication to design detail and innovation.
We made sure the collection adheres to a set of three core design principles: Grip, Environment and Stability. Much like the Land Rover vehicles, the shoes are terrain appropriate, providing practicality and comfort in equal measure to the wearer, elements that are core to our DNA.
Chief Brand Officer at Clarks
The Life.Limitless collection will be available to purchase from Clarks.com and in selected Clarks retailers.