CLARKS & LAND ROVER SHOE COLLABORATION LAUNCHES

9 October 2018

Land Rover and Clarks have combined their expertise to create a new men’s shoe collection.

  • Land Rover and Clarks launch collaboration with men's shoe collection for autumn 2018
  • 'Life.Limitless' range is inspired by Land Rover's go-anywhere capability
  • New range offers the durability and world-beating British design both brands are famous for
  • Ten collections will be launched in the next five years
  • On sale now, available from clarks.com

The renowned British brands have launched the Life.Limitless range with three designs for autumn 2018. The shoes draw on the brands’ shared reputation for design and innovation, inspired by Land Rover’s capability and versatility.

 

The three designs cover all terrain from the metropolis to the mountains. The lightest style, called CLR.51N, is created with the city in mind. The mid-range CLR52.N shoe is the most versatile design, while the third, CLR53.N has been engineered for protection, stability and comfort in rugged environments.

 

The men’s collection marks the start of a partnership between Land Rover and Clarks. Over the next five years two Life.Limitless collections will be launched each year – one in the autumn and one in the spring. Each will adhere to three core design principles: grip, environment and stability.

CLARKS & LAND ROVER SHOE COLLABORATION LAUNCHES

It is fantastic to be collaborating with another renowned British brand such as Clarks. The Life.Limitless range perfectly combines the world-class design and innovation that both Land Rover and Clarks are famous for.

Joe Sinclair
Jaguar Land Rover Branded Goods and Licensing Director

Partnering with Land Rover on this project is incredibly exciting. There is an obvious synergy between our brands, not just through our shared British heritage but also through both companies' dedication to design detail and innovation.

We made sure the collection adheres to a set of three core design principles: Grip, Environment and Stability. Much like the Land Rover vehicles, the shoes are terrain appropriate, providing practicality and comfort in equal measure to the wearer, elements that are core to our DNA.

Jason Beckley
Chief Brand Officer at Clarks

The Life.Limitless collection will be available to purchase from Clarks.com and in selected Clarks retailers.

Further information

Land Rover PR social channels:

 

- Facebook: https://www.facebook.com/landrover

- Twitter: https://twitter.com/landrover; @LandRover

- Instagram: https://www.instagram.com/landrover

- YouTube: https://www.youtube.com/user/landrover

 

For more information visit www.media.jaguarlandrover.com or contact:

Ely Price

Global PR Brand and Partnerships Senior Officer

eprice@jaguarlandrover.com

07469 405 346

 

Emily Hogg

Global PR Brand and Partnerships Officer

Ehogg2@jaguarlandrover.com

07384 532605

Notes to Editors

About Land Rover

 

Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true 'breadth of capability' across the model range. Defender, Discovery, Discovery Sport, Range Rover Sport, Range Rover, Range Rover Velar and Range Rover Evoque each define the world's SUV sectors, with 80 per cent of this model range exported to over 100 countries.

 

About Clarks

 

Shoemakers since 1825, Cyrus and James Clark made a slipper from sheepskin off-cuts. At the time it was ground-breaking; a combination of invention and craftsmanship that’s remained at the heart of what we do. Now, as always, every pair of our shoes begins with a last carved by hand from a single block of hornbeam, advanced construction techniques, technologies and contemporary materials help us deliver footwear and accessories tailor-made for the modern world. In our archive of more than 22,000 Clarks styles are shoes that have sparked a revolution, defined a generation and captured the imagination. Like the iconic Clarks Desert Boot. Designed by Nathan Clark, launched in 1950, its appeal endures to this day. There’s Nature, a ground-breaking sports casual hybrid that made its debut in the late 1980s and, redefined and redesigned, has recently been reborn. And there’s Trigenic Flex, the crafted innovation that’s a modern classic in the making.