- New five-year global licence agreement between Musto and Land Rover for range of apparel announced at ISPO in Munich
- Deal follows the Above and Beyond collection which launched at Frankfurt Motor Show in September 2019
- Collection available through Musto’s wholesale partners globally and online
Musto, one of the world’s leading performance outdoor clothing brands, has signed a global licence agreement with Land Rover to create a new range for the autumn/winter 2020 season.
Musto’s new licenced range for modern explorers will include apparel, footwear and luggage developed in close partnership with Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles. The new product range was revealed at ISPO in Munich, the world’s top trade fair for outdoor apparel and equipment, alongside the New Land Rover Defender.
Musto’s clothing and Land Rover’s Defender have capability and innovation at their core. The joint range features cutting-edge technology and has been designed for a market that craves adventure, loves to be challenged and requires products that must withstand the harshest environments.
The new Musto Land Rover autumn/winter 2020 collection will be available to Musto’s wholesale partners and distributors, and through Musto’s own stores and websites, from August 2020.
Combining Musto’s design and technology in performance clothing with that of Land Rover’s innovation promises to deliver a leading product range within the adventure sector, suitable for the modern-day explorer. We look forward to working with Land Rover on this brand partnership
Paul Stoneham, Musto Executive Chairman
This five-year deal is an extension of the 24-piece Above and Beyond collection launched alongside the Land Rover Defender at the Frankfurt Motor Show in September 2019.
Innovations in the range include the Land Rover Gore-Tex Parka which has three-layer Gore-Tex fabric and provides unparalleled waterproof, windproof and breathable capabilities. The Welded-Thermo jacket features RECCO integrated reflective antenna that helps rescue teams locate the wearer in difficult terrain.
The jacket also features world class PrimaLoft Cross Core insulation technology and is fitted with PrimaLoft Aerogel-lined pockets to protect mobile phones, enabling them to maintain their battery power for longer. Aerogel technology, originally designed by NASA, consists of 95 per cent air and is the lightest solid known to man. It provides a total thermal barrier, protecting your equipment from the most extreme temperatures.
This extension of the partnership between Musto and Land Rover further strengthens the relationship between our two iconic British brands. The new deal will see us collaborate for a further five years to continue creating the most advanced, technical and capable performance apparel collection, complementing our already successful Above and Beyond collaboration