NEW LAND ROVER DEFENDER 90 GOES ON SALE FOLLOWING UNPRECEDENTED DEMAND FOR DEFENDER 110

26 February 2020

Capable and connected New Land Rover Defender 90 is available to order now, priced from £40,290 in the UK

  • Orders open: With Land Rover experiencing unprecedented demand for Defender 110, order books open for the Defender 90
  • Unstoppable capability: Short wheelbase and minimal overhangs result in excellent off-road geometry, making New Defender 90 the most capable Land Rover ever made
  • Six-seat practicality: Thanks to innovative front central jump seat, New Defender 90 has room for six people in a body shorter than many compact family cars
  • Success story: Defender 110 orders have exceeded initial targets and customers have completed a record 1.21 million configurations on the Land Rover website
  • Most accessorised: Over half of all Defender 110 models specified online have been fitted with one of the four Accessory Packs, with the Urban Pack the most popular
  • Order online: Defender 90 is priced from £40,290 in the UK. Commercial derivatives will arrive later this year priced from £35,000 (plus VAT) in the UK

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NEW LAND ROVER DEFENDER 90 GOES ON SALE FOLLOWING UNPRECEDENTED DEMAND FOR DEFENDER 110
NEW LAND ROVER DEFENDER 90 GOES ON SALE FOLLOWING UNPRECEDENTED DEMAND FOR DEFENDER 110
NEW LAND ROVER DEFENDER 90 GOES ON SALE FOLLOWING UNPRECEDENTED DEMAND FOR DEFENDER 110

Order books for the Land Rover Defender 90 have opened following the successful launch of the Defender 110. New Defender is the toughest and most capable Land Rover ever made and delivers 21st century connectivity with unstoppable off-road performance.

The first Defender 110 models will be delivered to customers from spring this year with three-door, short-wheelbase Defender 90 models due to arrive later this summer.

Since its world premiere at the Frankfurt Motor Show in September 2019, Land Rover has experienced unprecedented demand for the new 4x4. More than 1.21 million people have configured a vehicle on the Land Rover website, and over half of those chose one of the four Accessory Packs.

The Explorer, Adventure, Country and Urban packs give New Defender a range of distinct personalities. For the Defender 110, the Urban Pack – which includes a front undershield, bright rear scuff plate and metal pedals, plus a spare wheel cover – has been the most popular choice, selected in more than 35 per cent of the configurations that included an Accessory Pack, followed closely by the Explorer Pack.

NEW LAND ROVER DEFENDER 90 GOES ON SALE FOLLOWING UNPRECEDENTED DEMAND FOR DEFENDER 110
NEW LAND ROVER DEFENDER 90 GOES ON SALE FOLLOWING UNPRECEDENTED DEMAND FOR DEFENDER 110
NEW LAND ROVER DEFENDER 90 GOES ON SALE FOLLOWING UNPRECEDENTED DEMAND FOR DEFENDER 110

We have experienced unprecedented demand for New Defender 110 and the official introduction of Defender 90 is sure to boost interest. As the family grows to include an efficient plug-in hybrid powertrain and commercial derivatives later this year, we look forward to continuing this success. If our experience with the Defender 110 is anything to go by, we can expect over half of customers to opt for one of the four Accessory Packs, making New Defender the most accessorised and personalised Land Rover we have ever produced.

Finbar McFall
Land Rover Global Product Marketing Director

New Defender is the most capable and connected Land Rover to date and can trace its roots back to the original Series I model of 1948. The 110 and 90 body designs will be available as practical commercial models later this year while a highly efficient Plug-in Hybrid Electric Vehicle (PHEV) powertrain will also join the line-up.

The iconic 4x4 embraces 21st century technologies and introduces Land Rover’s Pivi infotainment, which features an intuitive interface and its own back-up battery for always-on responses. Advanced software-over-the-air updates also ensure customers benefit from the latest software at all times, wherever they are in the world.

The New Defender 90 is priced from £40,290 in the UK and the Defender 110 is priced from £45,240. To configure and order yours online, click here: www.landrover.com/Defender 

Later this year, practical commercial derivatives will join the range priced from £35,000 (plus VAT) in the UK.

Further information

Notes to Editors

About Land Rover

Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true 'breadth of capability' across the model range. Defender, Discovery, Discovery Sport, Range Rover, Range Rover Sport, Range Rover Velar and Range Rover Evoque each define the world's SUV sectors, with 80 per cent of this model range exported to over 100 countries.