THE WAGER: NEW LAND ROVER X ELLIOT BROWN WATCH INSPIRES RECORD-HOLDER'S RACE WITH DEFENDER

1 December 2020

The New Land Rover x Elliot Brown Holton Professional watch has proved its toughness in a unique race.

  • World record holder and stunt driver battle for New Land Rover x Elliot Brown Holton Professional watch
  • Rower Arthur Chatto takes on stunt and racing driver Jess Hawkins to win the ultra-tough watch
  • Arthur goes on foot off road against Land Rover's all-terrain icon, the Defender 110
  • Challenge is a perfect test for the new ultra durable and capable watch New Land Rover x Elliot Brown Holton Professional watch available now

THE WAGER: NEW LAND ROVER X ELLIOT BROWN WATCH INSPIRES RECORD-HOLDER'S RACE WITH DEFENDER

Elliot Brown builds the toughest watches on the planet. They are relied upon by organisations such as Mountain Rescue and specialist units of the UK Armed Forces. Since 1948 Land Rover has been manufacturing authentic vehicles that represent true breath of capability. This extraordinary provenance and shared philosophy provided the perfect catalyst to collaborate to create this special edition watch. 

THE WAGER: NEW LAND ROVER X ELLIOT BROWN WATCH INSPIRES RECORD-HOLDER'S RACE WITH DEFENDER

Guinness World Record rower Arthur Chatto challenged stunt driver and W Series racing driver Jess Hawkins for his special edition timepiece. He went on foot off road against Jess in her Land Rover Defender 110, with the winner to keep the watch. 

Arthur bets Jess he can get there faster on foot than she can in her Defender – or he’ll hand it over. The watch emerges unscathed after being plunged into a river and driven over by Jess’s Defender on a muddy track. But who gets to keep it? 

The Land Rover x Elliot Brown Holton Professional watch is based on the original Elliot Brown Holton Professional that was developed with a specialist branch of the UK armed forces. Built to withstand harsh environments, the watch truly goes above and beyond in terms of its capability and durability. 

THE WAGER: NEW LAND ROVER X ELLIOT BROWN WATCH INSPIRES RECORD-HOLDER'S RACE WITH DEFENDER

I knew Jess Hawkins would go flat out to try to win my Land Rover x Elliot Brown Holton Professional watch. She’s a stuntwoman and a racing driver – so it’s the perfect choice for her.

Having set a world record rowing around Great Britain wearing the watch I know how tough the watch is, so I was determined to keep it.

Arthur Chatto

Accepting Arthur Chatto’s wager was great fun. The new Land Rover Defender and the Land Rover x Elliot Brown Holton Professional watch are a perfect pair – both as tough as they look and highly desirable.

Jess Hawkins
THE WAGER: NEW LAND ROVER X ELLIOT BROWN WATCH INSPIRES RECORD-HOLDER'S RACE WITH DEFENDER
THE WAGER: NEW LAND ROVER X ELLIOT BROWN WATCH INSPIRES RECORD-HOLDER'S RACE WITH DEFENDER
THE WAGER: NEW LAND ROVER X ELLIOT BROWN WATCH INSPIRES RECORD-HOLDER'S RACE WITH DEFENDER

Arthur Chatto used his Land Rover x Elliot Brown Holton Professional as official timekeeper on the record-breaking GB Row Challenge around the British coast in July 2020 – a 2,000-mile test of strength and endurance. The four-man team are the youngest to complete the distance. 

The Land Rover x Elliot Brown Holton Professional watch is part of Land Rover’s Above and Beyond Collection of technical clothing and equipment, priced at £499 in the UK. 

It is available globally through Land Rover Retailers and online in select markets. 

Notes to Editors

About the Land Rover x Elliot Brown Holton Professional watch 

Elliot Brown builds the toughest watches on the planet. They are relied upon by organisations such as mountain rescue and specialist units of the UK armed forces. This extraordinary provenance provided the perfect catalyst to create this special watch. 

Features: 

  • Total water protection: A bolted down compressor caseback system and triple-sealed crown provide impressive water protection up to 200m 

  • Unsurpassed durability: Case and strap bars are made from marine grade 316L stainless steel and an incredibly scratch-resistant sapphire crystal glass 

  • Ultra-shock resistant: The precision Swiss quartz movement is housed inside a proprietary shock protection system. The watch can survive the impact of a 3kg stainless steel mallet which imparts a force of circa 5000G 

  • Clear visibility day to night: Clear, easy to read dial with defined hour, minute and second hands to reduce confusion and flooded with highly luminous markers for essential visibility at night 

  • Easy to operate: An easy to grip, rotating case hardened timing bezel that can be operated even with a gloved hand 

  • Strong and secure straps: The EPDM rubber strap is hypoallergenic and resistant to seawater, UV rays and extreme cold temperatures. The watch also comes with an easy to change lightweight webbing strap option. It is tough and infinitely adjustable with no holes to fray and a lifetime antibacterial treatment 

  • Reliability: Trusted by UK Armed Forces and Mountain Rescue England and Wales. Comes with a 5-year warranty and 3-year battery life 

About Land Rover 

Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true 'breadth of capability' across the model range. Defender, Discovery, Discovery Sport, Range Rover, Range Rover Sport, Range Rover Velar and Range Rover Evoque each define the world's SUV sectors, with 80 per cent of this model range exported to over 100 countries. 

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