5 September 2023

New Rugby World Cup 2023 Limited Edition Defender has been crafted with unique design for the French market, limited to just 23 exclusive units

  • Exclusive: Limited Edition celebrates the Defender brand’s commitment as worldwide partner of Rugby World Cup 2023
  • Trademark performance: Each of the 23 Limited Editions is based on the powerful and efficient Defender 110 P400e Electric Hybrid
  • Unique design: The Rugby World Cup 2023 Defender is inspired by the Trophy Car, which will bring the Webb Ellis Cup to the winning team on 28 October
  • Exquisite detail: Finished in Santorini Black with Gold exterior detailing, including bonnet script and alloy wheels, with embroidered headrests and blue interior stitching
  • Collector's item: Each Rugby World Cup 2023 Limited Edition Defender will be stamped with ‘1 of 23’, marking each one out as a desirable piece for collectors
  • Available to order: Every Limited Edition Defender for Rugby World Cup 2023 has been allocated to French retailers. Please refer to your local retailer for more information
  • Discover more: Find out more about the Defender collection at Defender | Unstoppable 4x4 Vehicles | When the impossible becomes possible (

Defender is celebrating Rugby World Cup 2023 and the spirit of achieving more with the introduction of a Rugby World Cup 2023 Limited Edition. As worldwide partner, the exclusive set of just 23 unique vehicles have been introduced to the French market, inspiring Defender brand enthusiasts to embrace the impossible with an exclusive Limited Edition vehicle.

Taking inspiration from The Defender Trophy Car for Rugby World Cup 2023 – which has been touring France showcasing the famous Webb Ellis Cup – the Limited Edition Defender 110 is crafted in a unique specification.

The exterior is finished in Santorini Black, with 22-inch Satin Gold alloy wheels, matching bumper inserts, Defender script and signature graphic, as well as Rugby World Cup 2023 logos on the fender behind the front wheel. 

Rugby World Cup 2023 Limited Edition Defender

Rugby World Cup 2023 Limited Edition Defender

At night, unique puddle lamp graphics with the Rugby World Cup 2023 logo differentiate the Limited Edition Defender.

Inside, each Rugby World Cup 2023 Limited Edition Defender is trimmed with Windsor Leather finished in Ebony, with matching Ebony headlining and blue contrast stitching on the seats and mats, plus an embroidered Rugby World Cup 2023 logo on the front headrests.

Further exclusivity is created by a laser-etched fascia end cap on the dashboard, with ‘Rugby World Cup France 2023’ script, and '1 of 23' on each model. This is complemented by illuminated tread plates with the same script and number.

Defender's partnership with Rugby World Cup France 2023 celebrates shared values. Rugby and Defender are cast from the same mould – made for strength, durability, and versatility.

These common values are found in Defender’s tough design and extreme performance: robustness and strength are highlighted through the presence of the grille, the powerful wheel arches, and the distinct rims, which underline the unique character of the vehicle.

Using the P400e plug-in electric hybrid powertrain, the Limited Edition Defender is powerful and efficient, with unstoppable capability and exceptional performance. It will be offered to 23 handpicked customers in France.

Rugby World Cup 2023 Limited Edition Defender

Rugby World Cup 2023 Limited Edition Defender

The Rugby World Cup 2023 Limited Edition Defender will be presented for the first time at Le Palais de Tokyo on 7 September, during an exceptional evening where an international artist will perform in front of key opinion leaders, VIPs and media, marking the start of this global event for Defender.

Throughout Rugby World Cup 2023, invited guests will have the chance to discover the Rugby World Cup 2023 Limited Edition on display at the Defender Houses in Paris, Marseille, and Nice, where they have the opportunity to be immersed in curated experiences befitting the Defender brand.

All 23 Rugby World Cup 2023 Limited Edition Defenders will be delivered to clients from March 2024.

Notes to Editors

About Defender

Defender embraces the impossible. Each member of the Defender family is purposefully designed, highly desirable and seriously durable. A modern-day hero that respects the past but at the same time anticipates the future.

Available in 90, 110 and 130 body styles, with up to eight seats, each has a charisma of its own.

As part of a sustainability-rich vision of modern luxury by design, Defender 110 is available as an electric hybrid.

Defender Hard Top means business, with 90 and 110 body styles for professional capability.

A beacon of liberty since 1948, Defender supports humanitarian and conservation work with the International Federation of Red Cross and Red Crescent Societies and the Tusk Trust.

The Defender brand is underpinned by Land Rover – a mark of trust built on 75 years of expertise in technology and world-leading off-road capability.

Defender is designed and engineered in the UK and sold in 121 countries. It belongs to the JLR house of brands alongside Range Rover, Discovery and Jaguar.


Defender & Rugby

Defender, proud Worldwide Partner of Rugby World Cup France 2023, has over 20 years heritage within rugby around the world, from grassroots to elite. As Official Vehicle of Rugby World Cup 2023, Defender will play a functional role to the tournament organisers providing a fleet of cars to World Rugby helping facilitate the sporting event as well as providing Defender experiences within the Official Rugby Village in central Paris.

Defender’s campaign, “Defenders of tomorrow”, celebrates the diversity and inclusivity of the game, especially at youth level, with 96 mascots taking to the field. Defenders of Tomorrow aims to find special youngsters who want to change the world for the better. Whether at home, school, in the local community or their rugby club, Defenders of Tomorrow play an active role in improving the lives of others around them. Every chosen Defender of Tomorrow will act as a mascot in the Rugby World Cup 2023, with Defender supporting the cause they are passionate about to protect and promote it for the future. 

Defender’s campaign for the Rugby World Cup 2023 celebrates those who have demonstrated the courage and inner strength to overcome what others may have seen as impossible. 6 Defender Trailblazers have been identified - a group of inspiring individuals who represent the very best of rugby and, like Defender, encourage others to do exceptional things and strive to achieve more in a world full of potential. They have demonstrated immense courage, inner strength and determination in the face of adversity.


Important notice
JLR is constantly seeking ways to improve the specification, design and production of its vehicles, parts and accessories and alterations take place continually. Whilst every effort is made to produce up-to-date literature, this document should not be regarded as an infallible guide to current specifications or availability, nor does it constitute an offer for the sale of any particular vehicle, part or accessory. All figures are manufacturer’s estimates.


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