Mountains rise straight from the sea in this land of more than 50,000 islands, where 51,000 miles of coastline wraps around unmatched fjords and bays. Few places in Europe are more sparsely populated; the remote lifestyle is etched into the national character. Yet this sanctuary is also home to some of the world’s most dramatic modern architecture and innovative industries. Here, the past has given way seamlessly to the future. Rich tradition exists hand in hand with pioneering technology. This is a country of contrasts; of mythology and minimalism; of culture and creativity. This is Norway.
Land Rover Velar Norway Drive 2017
We have knowledge and traditions that are prehistoric, but we are also innovative. A hundred years ago we were kind of a Viking society, with pre‑industrial technology. The farmers, but particularly the fishermen, were extremely quick to change, adapting, developing and innovating new technology ‑ forgetting oars and sails and implementing engines and technical gear to improve
Jarle Sanden
Director, Romsdalsmuseet, Molde
Romsdalsmuseet, Molde
Land Rover Velar Norway Drive 2017
Historic and contemporary Norway stand side by side at the Romsdalsmuseet open‑air cultural museum in Molde. Regional buildings dating as far back as the 17th century have been painstakingly relocated from the surrounding area. Meanwhile the museum’s bold and strikingly modern new visitor centre, with its towering peaks and wooden façade, exemplifies cutting‑edge Norwegian architecture. The imposing building, by architects Reiulf Ramstad, was opened in 2016.
Living grass rooftops are characteristic of traditional and some more modern Norwegian homes. The system is popular in Scandinavian countries thanks to its excellent thermal insulation properties, which protect against severe winter cold as well as summer heat. The covering typically consists of three lower layers of birch tree bark for waterproofing, upon which the outer turf is laid. A green roof will last up to 20 years without maintenance. In accordance with the Norwegian community spirit culture of ‘dugnad’, neighbours work together to repair each other’s grass rooftops.
Land Rover Velar Norway Drive 2017
Connecting Norway
Bridges and tunnels keep Norway’s road network alive and link the country’s many small islands. More than 18,000 elegant bridges with a total length exceeding 300 miles span stretches of coastal and inland water to keep communities together. A further 470 miles of road is carved beneath mountains or concealed deeper below the seabed in 900 tunnels. This is more than anywhere else in the world.
Land Rover Velar Norway Drive 2017
Land Rover Velar Norway Drive 2017
Land Rover Velar Norway Drive 2017
Colourful bicycles decorate roadside verges and front gardens to celebrate Tour de France stage‑winning Norwegian former professional cyclist Kurt Asle Arvesen, an Eresfjord local. They are also used as a promotional opportunity by a nearby company bottling water drawn from the Eira river that meanders alongside the road.
Land Rover Velar Norway Drive 2017
Land Rover Velar Norway Drive 2017
Land Rover Velar Norway Drive 2017
Land Rover Velar Norway Drive 2017
Land Rover Velar Norway Drive 2017
The Troll’s Ladder is one of the world’s most celebrated roads. Its name reflects the mythology in which the surrounding area is steeped, as well as the 11 exhilarating hairpin bends that carry the road more than 2,790ft up the mountainside. Harsh winter weather closes Trollstigen to traffic between October and May. The road reopens after the annual spring rockfall, which legend has it results from trolls fighting on the nearby Trollveggen mountain causing the earth to shake.
Land Rover Velar Norway Drive 2017
“The Norwegian troll tradition is about things you can’t explain. People go into the forest and never come back. Trolls walk behind the stones, watching you, waiting. Children learn about trolls from an early age, through stories and folklore."
Edmund Meyer
Owner, Trollstigen Gjestegård and manager, Trollstigen Café
Trollstigen Café
Opened in 1936 and now visited by up to 800,000 sightseers every year, Trollstigen is one of 18 special interest National Tourist Routes, classed as ‘beautiful drives with that little bit extra’. That includes visitor facilities with fabulous modern architecture designed to complement the natural surroundings. Trollstigen has the starkly beautiful café by Reiulf Ramstad architects.
An exhilarating attraction will only endure here if it takes account of the often harsh climate. Steel and concrete serve well, with surface treatments giving the latter material an attractive, dynamic finish with effects ranging from rough volcanic to silky smooth.
Visitors enjoy the magnificent scenery and the swirling water ‑ a key element in the architectural design of this site. Much of Nordic culture, and Norwegian culture in particular, is associated with water. At Trollstigen, water can be experienced in many forms: as snow on the mountains, as a mirror, as a swirling stream, as a regulated downward flow or as a dramatic cascade.
Land Rover Velar Norway Drive 2017
According to legend, Gudbrandsjuvet is named after a young man called Gudbrand who leapt over the treacherous gorge and foaming Valldøla river below to elope with his bride. Gudbrandsjuvet is one of Norway’s finest examples of kettle holes, carved from the rock over tens of thousands of years by violently swirling eddies of meltwater from glaciers in the mountains high above.
Land Rover Velar Norway Drive 2017
Storfjord Hotel
Storfjord is a beautiful woodland boutique hotel, built in the centuries‑old Norwegian loft style using solid beams and cosy wool insulation, set high on a hillside with spectacular views of forests, fjords and distant snow‑capped mountains.
The hotel’s friendly and informal team welcomes guests into a warm, family atmosphere. From red‑carpet royalty to global business leaders, visitors to Storfjord relax in a homely yet indulgent setting.
Land Rover Velar Norway Drive 2017
Land Rover Velar Norway Drive 2017
Land Rover Velar Norway Drive 2017
Diners enjoy delicious local produce from regional farms, prepared and cooked according to traditional Norwegian methods. Storfjord’s chefs serve only the best homemade treats.
Storfjord offers endless possibility for exploration and adventure. Whether enjoyed as a base for hiking, cycling or kayaking, or visiting the many outstanding attractions just a short drive away, Storfjord is the perfect retreat for every experience.
Norway’s signature landscape, fragmented by slivers of sea reaching far inland, presents a unique challenge to everyday travel. Ferries meet this challenge by providing a transport service that is defined as an extension of the country’s road network. Fjord1, Norway’s largest ferry company, carried more than 10 million vehicles in 2016.
Its picturesque, 20‑minute Magerholm to Sykkylven crossing connects Ålesund’s urban and industrial centre with the leisure resort of Stranda to the south; a journey that would be exhausting by road alone.
Not only is the ferry essential to Norwegian transport, it also brings a touch of romance and an opportunity for relaxation to any journey.
Land Rover Velar Norway Drive 2017
“I have the best seat in the house. I love it. No pay cheque can replace it. There’s something about travelling on the ferry. We see it quite clearly on beautiful days. The deck is full with commuters. It dawns on people then that this is something special. There are plans to replace some ferries with bridges and tunnels. I think it’s going to take something away from the Norwegian travelling experience. When a ferry’s gone, it’s just going to be replaced with a stretch of road and you already have thousands of miles of those."
Torgeir H Røyset ‑ Chief Mate, Fjord1 Magerholm‑Sykkylven ferry
Land Rover Velar Norway Drive 2017
Fishing
The area around Ålesund has a long association with fishing. The industry is at the root of the region’s prosperity and businesses that supply and support the boats still flourish. When oil operations arrived fishermen made perfect crew for the new oil boats and rigs. To this day the fishery creates on‑shore jobs and business for fish processing plants, fish traders, shipyards, electricians and suppliers of rope, hooks, fuel and oil among others.
The Dyb family’s long‑line fishing business is in its third generation. Times have changed since the days of the early to mid 1900s when wooden boats would return from the local herring spawns, crowding so tightly into Ålesund harbour that it was possible to walk across them from one side to the other. The Dybs’ 51‑metre boat MS Loran spends a month at a time at sea, freezing its catch and returning only for unloading, repairs and crew changes. Seventy per cent of their catch is dried in Norway to make national delicacy Klippfisk for export to countries including Spain, Portugal, Italy and Brazil.
Land Rover Velar Norway Drive 2017
Land Rover Velar Norway Drive 2017
Land Rover Velar Norway Drive 2017
Technology helps the 20‑strong crew to fish more efficiently. The long‑line technique, which ensures the best quality fish, uses a rope laden with 60,000 hooks which is hauled into the boat, where traditionally the fish would be removed by hand. As line lengths have increased, so has the need to haul more quickly to avoid the catch spoiling. This is hard to achieve manually, so the Dyb family developed a system that releases the fish automatically ‑ and which they have sold to other businesses. Such attention to detail and quality means their line‑caught cod and haddock is sold in the food halls of British retailer Marks & Spencer.
"I want to be a captain some day. I don’t think there has been a woman captain on a long‑liner before; I want to be the first."
Tonje Dyb, Fisher and Mate
Land Rover Velar Norway Drive 2017
Land Rover Velar Norway Drive 2017
Land Rover Velar Norway Drive 2017
“It’s always been about fish out here. When you’re based in a former salted fish factory, on an island, in the middle of the ocean, you have to serve fish.
We don’t give out menus; we just serve what’s fresh every day. No one knows what they’re getting. If you don’t have your own boat, you have to come out here on the boat we arrange. It’s weird for some people but that’s the concept we want to keep. I want my guests to leave feeling happy; to leave with a smile and wanting to come back ‑ or not to leave at all."
Magnus Bergseth
Head Chef, Kami restaurant, Skotholmen island
Land Rover Velar Norway Drive 2017
Ålesund
Art Nouveau, or Jugendstil, had its heyday between 1890 and 1910. Much of the city’s architecture and street furniture such as drain covers was inspired by the highly decorative style. Today, Ålesund’s Jugendstilsenteret celebrates Art Nouveau architecture, arts, crafts and furniture, and guides visitors to the highlights they can enjoy along the cobbled city centre streets. Those highlights include contemporary arts and crafts too.
Land Rover Velar Norway Drive 2017
In the early hours of 23 January 1904 fire tore through the hilly streets of Ålesund. Within 24 hours more than 850 predominantly wooden homes burned to the ground and 10,000 people were homeless. Remarkably, only one person succumbed to the flames. The cause of the blaze remains unknown.
The disaster conceived modern Ålesund ‑ Norway’s ‘City of Style’. In the midst of a national economic slump, architects, craftsmen, material suppliers and builders rushed to Ålesund to raise a new city from the ashes. By 1907 the city was rebuilt in a style characterised by ornamental Art Nouveau architecture.
Land Rover Velar Norway Drive 2017
Land Rover Velar Norway Drive 2017
Land Rover Velar Norway Drive 2017
“I’ve been working with glass for 23 years. When I was a child I saw on TV someone blowing glass in a dark room and I wanted to give it a try. Glass is just a fantastic material. It’s amazing, it’s warm, it looks like ice and either you work with it or it won’t happen. The main tools we use are the same as they were 2,000 years ago. I try to invest in new stuff that I need instead of making more money. There’s still a lot I can’t afford ‑ it’s a very expensive craft!
Land Rover Velar Norway Drive 2017
“For creative inspiration I can just open my mind and it’s there. It helps to go places, to meet people, to eat food, to listen to music, or even just to have a feeling about something. You don’t know what it is but it comes out through the tools in your hand. I was born here, so I draw inspiration from my surroundings. I have an amazing view, with tones of blue and grey. You look out and the colours are different. We have the four seasons every day, and an amazing sunset almost every night.”
Ingrid Cecilia Ulla ‑ Glassblower, Ingrids Glassverksted, Ålesund
Land Rover Velar Norway Drive 2017
“As a culture, Norwegians are very accepting that if there’s a better way to do something you’ve just got to get on and do it”
Joel Alexander Mills
CEO, Offshore Simulator Centre, Ålesund
Land Rover Velar Norway Drive 2017
From the heat of Ingrid Cecilia Ulla’s glassworks to the cool beauty of Froda Meringdal’s contemporary cabin, from the ancient tales of trolls to the futuristic Offshore Simulator, this is tradition with a modern purpose. This is Norway.