The car would be based on Land Rover's acclaimed LRX Concept vehicle, first shown at the Detroit Show last year, and would be the smallest, lightest and most efficient it has ever produced.
"We welcome the Government's support for this project, which would form a key part of our future product plans and which we very much want to put into production," said Phil Popham, Managing Director of Land Rover.
The grant offer will be made available under the Government's Grant for Business Investment scheme and is an important contribution towards the overall £400 million cost of the project. This is separate from the broader automotive support package currently being unveiled by the Government.
Although it still has to go through a number of approval gateways in the product development process before getting the final go‑ahead, Land Rover has also confirmed that the new car would be a key addition to the Range Rover family of luxury vehicles.
Phil Popham said, "Our engineering feasibility study has shown that we can very successfully deliver Range Rover levels of quality, drivability and breadth of performance in a more compact, more sustainable, package. Feedback from the most extensive customer research we have ever undertaken also fully supports our belief that a production version of the LRX Concept would further raise the desirability of our brand and absolutely meet all those expectations."
"It would be the smallest, lightest and most efficient Range Rover that we've ever built," Phil added. "The compact size, lighter weight and sustainability‑focused technologies of the LRX Concept showed how Land Rover is planning to respond to the needs of a changing world. Despite the current economic challenges, we remain committed to investing for the future, to continue to deliver relevant vehicles for our customers, with the outstanding breadth of capability for which we are world‑renowned."
The new Range Rover would embrace excellent levels of refinement and all‑round capability and also introduce new powertrain options, providing a major step forward in enabling the implementation of Land Rover's e‑terrain technologies strategy and achievement of its goal to exceed a 20 per cent improvement in CO2 emissions.
"Both the design and size of the LRX Concept have generated a hugely positive reaction wherever it has been seen and we've also gathered fresh insights on what potential owners would look for in a production equivalent. That knowledge is now being applied to the process of refining the vehicle as it heads towards final approval," said Phil.
The Halewood facility employs 2000 people and is a recipient of the JD Power Gold Standard. It currently produces the Land Rover Freelander 2 and Jaguar X‑TYPE.
Contact:
Don Hume
Director, Corporate and Governmental Affairs
01926 649280
dhume@jaguarlandrover.com
Mark Foster
Manager Corporate Communications
01926 648405
mfoste49@jaguarlandrover.com
Notes for editors:
• About Land Rover ‑ Since 1948 Land Rover has been
manufacturing authentic 4x4s that represent true 'breadth of
capability' across the model range. Defender, Freelander 2,
Discovery 3, Range Rover Sport and Range Rover each define the
world's 4x4 sectors, with 78% of this model range exported to 164
countries. Land Rover employs 8,500 people and supports a further
40,000 jobs in the supply chain
• Land Rover takes its responsibility to the environment seriously. Emissions have been cut with all new models and, together with Jaguar, it is investing £800m on technology specifically aimed at reducing carbon dioxide emissions. Also, since September 2006, carbon dioxide generated by Land Rover manufacturing activities and UK customer vehicle use has been balanced through an industry leading offset programme run by Climate Care