25 May 2011 ‑ The most exciting vehicle of the year ‑ the Range Rover Evoque ‑ took centre stage in London over the weekend as the star of a spectacular series of live performances that combined state‑of the‑art motion graphics with high fashion.
Earl's Court was the venue for the three‑day event, which began on Friday (20 May) and saw celebrities and customers alike entertained by Evoque Live's 360 degree, 25 minute sensory experience.
The high octane events represent an industry first ‑ combining visionary art, contemporary design and haute couture with an exclusive opportunity to get up close and personal with Land Rover's smallest, lightest and most fuel‑efficient model ever before it goes on sale in September.
Evoque Live was brought to life by Lee Lapthorne and Doll Productions (the company behind award winning shows including Clothes Show Live and Britain's Next Top Model) using a fusion of creative talent including fashion stylist Harriet Jagger, designers Jasper Conran, Amanda Wakeley and choreography by Ashley Wallen.
Commenting on the fashions responsible for setting pulses racing, all of which were inspired by different aspects of the vehicle, award‑winning designer Amanda Wakeley said: "TheEvoque is a truly iconic British car, so it feels appropriate that Land Rover has chosen to showcase British fashion in this way ‑ as both are world renowned for their creativity and craftsmanship."
With a stylish range of personalisation options both the coupé and 5‑Door versions of the Range Rover Evoque give customers the opportunity to tailor their vehicle to suit their lifestyle. It is also available with a choice of powertrains, petrol and diesel, as well as six‑speed manual and automatic transmissions. Plus, for the first time in a Range Rover, the option of 2WD (front wheel drive) as well as 4WD.
Producer Lee Lapthorne added: "I am proud to be behind such a groundbreaking show. It is a genuine first in terms of vehicle launches and delivers a unique audience experience."
The spectacular show now moves to Birmingham (opening at the NEC on 27 May) and Manchester (opening at Manchester Central Convention Complex on 3 June) where it will deliver the Evoque Live experience to over 10,000 people. However, tickets for these events are limited (only 150 per show), with many shows already sold out. Anyone interested in finding out more about this exciting new vehicle should register now at: www.evoquelive.com
‑ends‑
For further information log onto www.media.landrover.com or contact:
Caroline Spence or Stuart Humphreys on 0121 265 2760 caroline.spence@grayling.com, stuart.humphreys@grayling.com
| Lucy Reynolds | or | Laura Juniper |
| Land Rover, UKPR Manager | Land Rover, Senior Communications Officer | |
| T: 01926 649280 / 07801 699928 | T: 01926 649294 / 07795 666169 | |
| lreyno25@jaguarlandrover.com | ljunipe1@jaguarlandrover.com |
Follow us on Twitter/LandRoverUKPR