- Global debut of the Range Rover Evoque Special Edition with Victoria Beckham
- One Millionth Land Rover Journey of Discovery expedition ends at Beijing Motor Show
- Asian debut for Land Rover Defender DC100 Concept car
- Range Rover Sport and Land Rover Discovery 4 HSE Luxury Limited Editions on display
Land Rover has showcased its strongest ever product portfolio on the first day of the 2012 Beijing Motor Show. In addition to the brand's 2012 line‑up which included limited editions of both the Land Rover Discovery and Range Rover Sport, Land Rover introduced the Range Rover Evoque Special Edition with Victoria Beckham; an exclusively designed addition to the Evoque line‑up. Also appearing at the show highlighting the capability of the Land Rover brand was the 1 Millionth Land Rover Discovery, having come to the end of its epic journey, sitting alongside the DC100 Defender Concept.
The Range Rover Evoque Special Edition with Victoria Beckham took centre stage at the Beijing Motor Show, created as a result of a collaboration between Land Rover Design, led by Gerry McGovern with Victoria Beckham, winner of the coveted Designer Brand of the Year award at the 2011 British Fashion Awards.
Victoria was appointed Creative Design Executive in July 2010. She has worked with the Land Rover design team under the direction of Design Director Gerry McGovern over the past 18 months to create her Special Edition.
Gerry McGovern, Director of Design, Land Rover explained: "The design of Evoque has truly captured the hearts of customers worldwide. Working with Victoria the intention was not to change the fundamental architecture and award winning design of the Range Rover Evoque. We wanted to create a Special Edition that extends its character in a new direction through understated, restrained colour and detail changes."
Victoria Beckham said: "I was very excited to be working with Land Rover as I have an enormous amount of respect for the brand. I've always driven a Range Rover, for me they are the epitome of quality and luxury."
In addition to this announcement, Land Rover's biggest modern‑day overland expedition, the Journey of Discovery, reached the finish line with the 1 Millionth Discovery arriving in perfect time to appear at the Beijing Motor Show.
Appearing in Beijing in an unwashed state after a Journey that took over 50 days, covered more than 8,000 miles, and passed through 13 countries over challenging terrain ranging from snow in the Alps to sun‑baked sand dunes in the Taklimakan Desert, the fundraising continues with the aim of raising £1million (GBP) for the company's Global Humanitarian Partner, the International Federation of Red Cross and Red Crescent Societies (IFRC). Find out more at www.landrover.com/million
John Edwards, Land Rover Global Brand Director said: "This has been a very relevant journey for Land Rover, taking such a landmark vehicle from its birthplace to one of our fastest growing markets and showcasing it in all terrains.
"We are delighted to see the Journey reach its physical target in Beijing and we are equally delighted with the response to the fundraising cause. We will be continuing the push to reach or exceed our target right up to the end of May."
The striking Firenze Red DC100 Concept car also made its Asian debut, exploring the potential design direction for the future of the iconic Land Rover Defender. A new Defender is intended for launch in the middle of this decade.
Two limited edition models complete the line‑up ‑ the Range Rover Sport and the Discovery 4 HSE Luxury Limited Editions ‑ further highlighting the breadth and strength of the Land Rover brand. These limited editions offer customers a combination of luxurious interior appointments and a distinctive new exterior look.