Land Rover has today announced its support for Lewis Moody and the team in the Yukon Arctic Ultra, billed as the toughest Ultra Marathon in the world. Former England captain Lewis Moody will be taking part in the challenge alongside polar adventurer Alan Chambers MBE and Phil Wall, founder of HopeHIV, who the team is raising money for.

Throughout their gruelling training Land Rover has assisted the team through the provision of a 13MY Freelander 2. The vehicle has provided essential access and support in getting to remote areas in an attempt to get used to the type of terrains they will experience in the Yukon.

Lewis, Alan and Phil will trek 300 miles across the Yukon where temperatures can drop to ‑50 degrees. Throughout the 8‑day trek, they will need to overcome a number of challenges en route which will include maintaining the correct body temperature, staying hydrated, and also sleep deprivation.

Jeremy Hicks Managing Director, Jaguar Land Rover UK, said:  "We are excited to be supporting Lewis, Alan and Phil in their challenge to complete the 300 mile trek across the Yukon in Canada. As a company we celebrate individuals and teams who embrace life's challenges with capability and composure, and this is a great example of a group of people who are doing just that. We are also extremely pleased that we could assist in their preparations through the use of our vehicles."

Lewis Moody commented, "The Yukon Arctic Ultra is a great challenge for me and an opportunity to raise some money for a good charity that does some fantastic work. Having visited HOPEHIV projects in Nairobi in July 2008 and worked closely with the charity ever since, I feel passionately about the cause of street children in sub‑Saharan Africa. Witnessing their daily lives firsthand put all of my challenges into perspective and I'm excited about raising money for them. It's great to have partners, such as Land Rover, supporting me and the team along the way."

For further information on Land Rover log on to www.media.landrover.com and for information on the trek go to www.mygreatestchallenge.org 

ENDS

Hi‑res images and video footage available

Or contact:

Sally Newton
Communications Manager
T: 07818580391
E: sally.newton@fasttrackagency.com

Lucy Reynolds                                                             
PR Manager, Land Rover UK                                        
T: 02476 203630
M: 07801 699928                                  
E: lreyno25@landrover.com                                         

Rachel Murray
Press Officer, Land Rover UK
T: 02476 204572
M: 07780 494282
E: rmurra73@landrover.com

Rachael Bradshaw
Charity Communications
T: 0208 879 7424
M: 07818 076274
E: rachael@bigredmanagement.com  

Notes to Editors:

About Land Rover

• Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true 'breadth of capability' across the model range. Defender, Freelander, Discovery, Range Rover Sport, Range Rover and Range Rover Evoque each define the world's 4x4 sectors, with 78% of this model range exported to over 170 countries.
• Land Rover is committed to addressing the challenges of climate change and since September 2006 carbon dioxide generated by Land Rover manufacturing activities and UK customer vehicle use has been balanced through an industry leading offset programme run by Climate Care.
• Land Rover is the Official Vehicle of Rugby World Cup 2015 and Premiership Rugby
• The Land Rover Premiership Rugby Cup is the first national grassroots tournament officiated by Premiership Rugby and run in conjunction with all 12 Premiership clubs across the country. Launched in the 2008‑09 season, Land Rover and each Premiership club host mini rugby teams from the surrounding region to participate in the festivals. The winners from each festival take part in a Parade of Champions at Twickenham in the Aviva Premiership Final.
• For more information on Land Rover visit www.landrover.com or follow us on twitter @LandRoverUKPR

About HOPEHIV

• Money raised for HOPEHIV will go to the work of their project partners such as Undugu in Kenya and Simukai in Zimbabwe who work with street children or that prevent young people from running to the streets. More information on these projects can be found at www.hopehiv.org/projects/projects‑directory
• The challenges a street child faces highlight the problems HOPEHIV seek to tackle by working alongside local project partners in these areas.
• It is estimated that 300,000 children are currently living and working on the streets across Kenya with, more than 60,000 of them in Nairobi alone.
• For more information on HOPEHIV, visit www.hopehiv.org  

About the Yukon Arctic Ultra  

• The Yukon Arctic Ultra runs between 3rd and 16th February 2013 next to the Yukon River in Northern Canada. Participants choose their distance ‑ 100, 300 or 430 miles, and their discipline ‑ mountain bike, cross country skis or on foot.
• The race is billed as the toughest Ultra Marathon in the world during which the temperatures can drop to ‑50 degrees plus wind chill.
• Staying hydrated and maintaining the correct body temperature are 2 of the biggest difficulties competitors come up against.
• On average 75 contestants join the Yukon Arctic Ultra race every year from Europe, China, US, Canada and Australia. Only half finish the race.

Useful Links

• For more information on the challenge visit www.mygreatestchallenge.org
• To track Team Telecity's progress on their 8 day Ultra Marathon go to http://trackleaders.com/yukonultra.
• JustGiving Team Page ‑ www.justgiving.com/teams/mygreatestchallenge
• Twitter ‑ @MYGC2013, @LewisMoody7, @AlanWChambers & @PhilipGWall, #MyGreatestChallenge
• Yukon Arctic Ultra website ‑ www.arcticultra.de/en.php
• Text MYGC99 with a donation of £1, £5 or £10 to 70070