- Pixie Lott joins families to enjoy London's first dumping of snow at surprise pop‑up winter wonderland
- Snowy utopia created as part of Land Rover's winter #Hibernot campaign celebrating the Great British outdoors
Whitley 12 January 2015: Singer and Strictly Come Dancing star Pixie Lott turned Snow Fairy last weekend as she joined excited families celebrating a surprise overnight 'snowfall' at Alexandra Palace Park in North London. The heavy snow is the first to be seen in London so far this winter and the first time the capital has witnessed such conditions since 2009.
Land Rover created a pop‑up winter wonderland at Alexandra Palace Park overnight to create the perfect landscape for a day of snow‑filled fun. Pixie enjoyed a morning of snowball fights and sledging, with hundreds of people across London joining in the excitement.
The pop‑up snowy wonderland was created as part of Land Rover UK's winter Hibernot campaign, aimed at encouraging people to embrace the great outdoors. The Hibernot hub, www.hibernot.co.uk features over 300 recommended activities all over the UK for families and individuals to enjoy and explore.
Land Rover UK ambassador Pixie said: "Finally we have snow in London! This is definitely my favourite time of year. I love getting dressed up in lots of layers and heading out for long walks and bike rides."
Land Rover Marketing Director, Laura Schwab, says: "Land Rover is synonymous with family adventure and this year we're taking Hibernot to the next level. With a whole host of new, fun and exhilarating activities and ideas, what better way to start the New Year with some outdoor snow fun! Wintertime can be full of excitement and possibility, let's grab it with both hands and get out there!"
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Editor's notes
Hibernot
Hibernot is a fully integrated, socially driven winter programme aimed at celebrating the great British outdoors with the new Discovery Sport. Thecampaign is designed to inspire and excite consumers in the UK through a series of experiential, social and PR activations and celebrates those Brits who relish the winter months, rather than hibernating inside.
Land Rover
Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true breadth of capability across the model range. Defender, Discovery, Discovery Sport, Range Rover Sport, Range Rover and Range Rover Evoque each define the world's 4x4 sectors. Land Rover products are currently sold in approximately 180 global markets.
Discovery Sport
The world's most versatile and capable premium compact SUV, the Discovery Sport, is the first of the new Discovery family. It features 5+2 seating in a footprint no larger than existing 5‑seat premium SUVs, as well as Land Rover's class‑leading capability. The launch marks another significant milestone in Jaguar Land Rover's product offensive, which will see the company deliver 50 significant product actions over the next five years.
http://www.landrover.co.uk/vehicles/new‑discovery‑sport/index.html
Facebook: https://www.facebook.com/landrover.uk
Twitter: https://twitter.com/LandRover_UK
Instagram: http://instagram.com/uk_landrover#
Youtube: http://www.youtube.com/landroveruk
For further information on Land Rover or Hibernot visit www.uk.media.landrover.com or contact:
Kim Palmer
PR Manager, Land Rover UK
T: 02476 564 129
M: 07795 666 169
E: kpalmer@landrover.com
Tracey Tompsett
Senior Press Officer, Land Rover UK
M: 07469 032 064
E:ttompset@landrover.com
Jessica Rumboll
Press Officer, Land Rover UK
T: 02476 564 258
M: 07880 177 300
E:jrumboll@landrover.com
Laura Hind
The Brooklyn Brothers
T: 02072926200
M: 07917 108187
E: laurahind@thebrooklynbrothers.com
