- New Land Rover Heritage division to launch at Techno Classica in Essen, Germany on 15‑19 April, 2015
- Land Rover Heritage forms part of Jaguar Land Rover's Special Operations division and compliments Jaguar Heritage in supporting vehicles 10 years out of production across Land Rover's global sales network
- The Land Rover Heritage stand at Essen will feature a stunning example of the Range Rover Classic with selected genuine parts from Land Rover's Heritage Parts range
- New Land Rover Heritage Parts will be created using original tooling methods and will support owners of older Land Rovers by providing genuine parts
- Gradual rollout of Land Rover Heritage activities to include Land Rover Heritage Driving Experience in the UK plus reintroduction of wider range of genuine Heritage Parts
Whitley, UK, 14th April, 2014: Jaguar Land Rover will launch its new Land Rover Heritage division at the Techno Classica show in Essen, Germany between 15‑19 April, 2015.
Complementing the recently established Jaguar Heritage division, Land Rover Heritage will offer original Land Rover vehicle parts for a variety of heritage models that have been out of production for longer than a decade.
Body, trim and extended servicing items are available for Range Rover Classic, while for Range Rover P38 and Discovery 1 and 2, Land Rover Heritage supplies salvage and extended service parts to ensure customers' cherished cars are maintained to the highest possible standard.
For Series l, ll and lll, selected Land Rover Heritage Parts are available and the brand will gradually reintroduce more original part numbers ‑ all made using original tooling methods and all items supported under warranty*.
Land Rover Heritage forms part of Jaguar Land Rover's Special Operations division and has been created to support the brand's passion in nurturing and preserving its rich heritage of vehicles and supporting its loyal customer base across Land Rover's global sales network.
With production of current Defender now in its final phase, Land Rover has committed to supply replacement parts for 15 years for this automotive icon. Thereafter, owners of the current Defender will be able to maintain their treasured car by ordering genuine Land Rover Heritage Parts through Land Rover's global network of retailers.
John Edwards, Managing Director of Jaguar Land Rover Special Operations, said: "We are delighted to launch Land Rover Heritage, which perfectly complements the recent introduction of Jaguar Heritage. It is estimated that 70% of all Land Rovers manufactured since 1948 are still in existence so there is a large and very passionate owner base to support through Land Rover Heritage."
The centrepiece for Land Rover at Techno Classica will be an iconic first‑generation Range Rover Classic, featuring a selected range of Land Rover Heritage Parts created using original Land Rover tooling.
The steady rollout of the Land Rover Heritage business will also expand to include Land Rover Heritage Drives ‑ launching this summer. This will give participants the unique opportunity to drive models from Land Rover's heritage collection at a special 200‑acre testing facility in Warwickshire.
*Warranty terms may vary. Please consult the nearest Land Rover retailer in your market for specific Terms & Conditions.
ENDS
NOTES TO EDITORS
About Jaguar Land Rover Special Operations
Jaguar Land Rover's Special Operations team focus on delivering halo vehicles, bespoke commissions, heritage products and branded goods.
Jaguar Land Rover Special Vehicle Operations has the responsibility within Special Operations to create a range of high performance production models for both Jaguar and Land Rover, vehicle personalisation products and low volume, high value Limited Edition models for both brands.
For further information log onto www.uk.media.landrover.com or contact:
Kim Palmer
Public Relations Manager, Land Rover UK
T: 02476 564 129
M: 07795 666 169
E: kpalmer@landrover.com
Tracey Tompsett
Senior Press Officer, Land Rover UK
T: 02476 565 210
M: 07469 032 064
E: ttompset@landrover.com
Jessica Rumboll
Press Officer, Land Rover UK
T: 02476 564 258
M: 07880 177 300
E: jrumboll@landrover.com
Editors Note:
- Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true breadth of capability across the model range. Defender, Discovery, Discovery Sport, Range Rover, Range Rover Sport, and Range Rover Evoque each define the world's 4x4 sectors. Land Rover products are currently sold in approximately 180 global markets.
Follow us on Twitter: @LandRoverUKPR
