- Land Rover announces TV presenter Adam Henson as UK Ambassador
- The Prince's Countryside Fund Land Rover Bursary Winner, Severn Area Rescue Association (SARA) presented with new Discovery Sport support vehicle
- Land Rover UK continues year of Defender Celebrations with a drive through Windsor Great Park in historic Series vehicles
- Land Rover continues to build its long standing relationship with the Royal Windsor Horse Show
Windsor, 14th May 2015. Land Rover UK today announces TV presenter and well known farmer, Adam Henson as its latest Ambassador. Henson who has become synonymous with the countryside and runs the Cotswold Farm Park in Gloucestershire is a perfect fit with Land Rover and complements its support of rural communities.
At the Royal Windsor Horse Show today, Henson's first appearance for Land Rover saw him formally hand over a new Discovery Sport to The Prince's Countryside Fund Land Rover Bursary beneficiary SARA. SARA will use the vehicle for their vital search and rescue operations on the Severn Estuary. The Land Rover Bursary, part of a three year partnership with The Prince's Countryside Fund, serves to award innovative projects helping to revitalise and preserve British countryside communities and rural traditions. SARA is one of five bursary winners who will benefit from the use of a new Discovery Sport for a year.
Commenting on his ambassadorial role, Henson said, "I am really excited to be associated with Land Rover. Farming and agriculture has been my life's work and if ever there is a vehicle for the countryside, it has to be a Land Rover.
"I've got great admiration for the life‑saving work that the team at SARA do and it's a real privilege to present them with the new Discovery Sport which will give them enhanced capability to continue their vital operations."
Land Rover UK continued its 2015 Defender Celebrations with a parade drive through the Windsor Great Park. Vehicles included a Series I, IIa, III, Defender 90 and an exposed aluminium Defender 90 which was built to commemorate 50 years of Land Rover in 1998. The drive took in iconic scenery including the Golden Jubilee Statue, the Village Post Office and the Copper Horse.
For over 20 years, Land Rover has built up a long standing relationship with the Royal Windsor Horse Show. As the main partner for the show, Land Rover has more than one attraction for show goers to enjoy. This year's stand includes the entire current product line up, as well as a look back through the history of Defender; from Series I to the modern day. The Land Rover Experience area is running for the duration providing exciting off‑road passenger rides for anyone to enjoy. The Land Rover owners' hospitality area is available for any Land Rover owner to enter upon presenting their key fob to relax and enjoy food and drink.
ENDS
For further information log onto www.uk.media.landrover.com or contact:
Kim Palmer
Public Relations Manager, Land Rover UK
T: 02476 564 129
M: 07795 666 169
E: kpalmer@landrover.com
Tracey Tompsett
Senior Press Officer, Land Rover UK
T: 02476 565 210
M: 07469 032 064
E: ttompset@landrover.com
Jessica Rumboll
Press Officer, Land Rover UK
T: 02476 564 258
M: 07880 177 300
E: jrumboll@landrover.com
Editors Note:
Land Rover
‑ Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true breadth of capability across the model range. Defender, Discovery, Discovery Sport, Range Rover, Range Rover Sport, and Range Rover Evoque each define the world's 4x4 sectors. Land Rover products are currently sold in approximately 180 global markets.
The Prince's Countryside Fund
‑ The Prince's Countryside Fund, founded by HRH The Prince of Wales, who has a long‑held commitment to supporting Britain's hard pressed rural areas, was set up by Business in the Community in July 2010. In the five years since its inception, the Fund has invested £5 million in grants distributed to 120 projects across the UK, directly benefitting 100,000 people.
‑ The Fund works to help farmers and rural communities in greatest need and operates an emergency fund in times of need. The aim of The Fund is to ensure a brighter future for those who live and work in the countryside, ensuring we have skilled farmers of the future, thriving rural communities and we're able to improve rural livelihoods both economically and socially.
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