- Land Rover is Official Vehicle Partner of Rugby World Cup 2015
- Support fleet will provide transport for match officials, event staff and VIPs
- Final vehicle handover celebrated with unique installation created using 450 Land Rover key fobs; one to represent each model on the fleet
- Land Rover Discovery Sport accounts for 80 per cent of vehicles; Range Rover, Range Rover Sport and Discovery models make up the balance
- Premium compact SUV provides versatile 5+2 seating and up to 1,698 litres of luggage space
Whitley, UK, 27 August 2015 ‑ LandRover has delivered a fleet of 450 vehicles to support the Rugby World Cup 2015 as part of its role as Official Vehicle Partner for the tournament.
A mixed fleet of specially liveried Discovery Sport, Discovery, Range Rover Sport and Range Rover models will provide transport for match officials, event support staff and VIPs for the duration of the 44‑day competition, covering an anticipated total of 650,000 miles ‑ enough to drive around the world 26 times.
To mark the hand‑over of the final vehicle and celebrate its support of the event, Land Rover created a unique installation using 450 Land Rover keys ‑ one for every vehicle on the fleet ‑ suspended in the shape of a rugby ball.
Land Rover, Fleet and Business General Manager, UK Jon Wackett said: "We are proud and excited to be supporting Rugby World Cup 2015 as the tournament returns to the UK. Discovery Sport is the perfect vehicle to lead the fleet as its compact dimensions, flexible 5+2 seating and advanced connectivity features provide versatility and capability in equal measure."
Land Rover Discovery Sport is the world's most capable and versatile compact SUV, combining premium design and technology with a range of Jaguar Land Rover's new fuel‑efficient Ingenium diesel engines. The premium model is fitted with a host of advanced features, which will be put to good use during the event. They include Land Rover's intuitive InControl technologies, which allow occupants to display compatible smartphone apps on the vehicle's touchscreen. The versatile vehicle also features up to six USB sockets and four 12V charging points, so passengers can keep mobile devices topped up on the move.
The fleet of liveried Rugby World Cup 2015 vehicles will provide high profile support for the organisers across 13 stadia and all 41 bases being used by the 20 international teams taking part in the event.
With 920 players and 1,100 team staff set to take part in the tournament, Land Rover could accommodate all 2,020 participants in only 289 Discovery Sport models thanks the premium compact SUV's flexible 5+2 seating.
The Rugby World Cup 2015 will be watched by 2.3 million live spectators and attract a television audience of four billion in 200 countries around the globe, making it one of the biggest sporting events on the planet.
The tournament begins in 18 September and the final will be played at Twickenham on Saturday 31 October.
ENDS
For further information log onto www.uk.media.landrover.com or contact:
Kim Palmer
Public Relations
Manager, Land Rover UK
T: 02476
564 129
M: 07795
666 169
E:
kpalmer@landrover.com
Tracey
Tompsett
Senior
Press Officer, Land Rover UK
T: 02476
565 210
M: 07469
032 064
E:
ttompset@landrover.com
Jessica
Rumboll
Press
Officer, Land Rover UK
T: 02476
564 258
M: 07880
177 300
E:
jrumboll@landrover.com
Editors Note:
‑ Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true breadth of capability across the model range. Defender, Discovery, Discovery Sport, Range Rover, Range Rover Sport, and Range Rover Evoque each define the world's 4x4 sectors. Land Rover products are currently sold in approximately 180 global markets.
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Land Rover's unique installation features 450 Land Rover keys supplied by automotive electrical systems specialist Lear. The advanced devices are extensively tested to ensure they meet the most demanding requirements. The resilient fobs are capable of operating in extreme temperatures ranging from as low as ‑30 to as high as +60 degrees celsius. Splash and shock resistant cases also mean they can cope with the unique demands of active families.
About Land Rover
Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true 'breadth of capability' across the model range. Defender, Discovery, Discovery Sport, Range Rover Sport, Range Rover and Range Rover Evoque each define the world's 4x4 sectors, with 80% of this model range exported to over 170 countries.
About Jaguar Land Rover Special Vehicle Operations
Jaguar Land Rover's Special Vehicle Operations deliver high performance and luxury halo vehicles for discerning and enthusiast customers. SVO also produces low volume, high value limited edition models for both brands and undertakes personalisation and bespoke commissions.
About Rugby World Cup
Rugby World Cup (RWC) is the greatest prize in rugby and one of the world's most admired competitions having established itself as one of the most important sporting events behind the Olympics and the FIFA World Cup.
The RWC is controlled by World Rugby and is contested every four years, with the first RWC being held in Australia and New Zealand in 1987. From its 1987 debut as a competition for 16 invited teams, the RWC has increasingly grown in size, stature and prominence to 20 teams.
About the Rugby World Cup Trophy Tour
The Rugby World Cup Trophy Tour will bring Rugby's greatest prize, the Webb Ellis Cup, to England, Wales, Scotland and Ireland for 100 days, counting down to the Tournament before arriving at the Opening Ceremony at Twickenham Stadium on 18 September. The Trophy Tour in the UK and Ireland follows the successful International Trophy Tour, which has completed all of its 15 international visits.
