- Wireframe sculptures preview world's first luxury compact SUV convertible
- Prestigious London locations including Harrods host unique models
- Full‑size installations are 1:1 scale representation of Evoque Convertible
- World's first compact luxury SUV Convertible to be revealed in November 2015
London UK, Friday 2nd October ‑ Londoners were stopped in their tracks today as Land Rover placed a collection of full‑size Range Rover Evoque Convertible 'wireframe' sculptures in the iconic streets of the UK's capital.
The installations were displayed outside prestigious London locations including the world famous Harrods department store on Brompton Road, Knightsbridge and in notable Mayfair addresses.
The bespoke sculptures were designed by Land Rover's own Design team, using advanced computer modelling to accurately outline the shape of the forthcoming Evoque Convertible. Crafted from aluminium and finished in a range of vibrant colours, the wireframes illustrate the elegant evolution of the Range Rover Evoque's transformation from coupe to convertible.
Following on from the original Evoque wireframes designed by Benedict Radcliffe back in 2011 and used to launch the Evoque, the 1:1 scale works of art include 3D wheels as well as front and rear seats. Six Convertible wireframes have been produced to give the public a chance to see how the Evoque Convertible will look in an urban environment. Each wireframe will now begin a global tour as Land Rover builds up to the introduction in November of the latest addition to the growing Range Rover family.
Gerry McGovern, Land Rover Design Director and Chief Creative Officer, said: "The Range Rover Evoque Convertible is perfectly suited to the urban surroundings of a city like London and it's the perfect place to showcase the world's first luxury compact SUV convertible. The locations chosen reflect the refined and luxurious lifestyle of an Evoque Convertible customer ‑ two attributes this vehicle will deliver plentifully."
ENDS
For further information log onto www.uk.media.landrover.com or contact:
Kim Palmer
Public
Relations Manager, Land Rover UK
T: 02476 564
129
M: 07795 666
169
E: kpalmer@landrover.com
Tracey
Tompsett
Senior Press
Officer, Land Rover UK
T: 02476 565
210
M: 07469 032
064
E: ttompset@landrover.com
Jessica
Rumboll
Press
Officer, Land Rover UK
T: 02476 564
258
M: 07880 177
300
E: jrumboll@landrover.com
Editors Note:
‑ Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true breadth of capability across the model range. Defender, Discovery, Discovery Sport, Range Rover, Range Rover Sport, and Range Rover Evoque each define the world's 4x4 sectors. Land Rover products are currently sold in approximately 180 global markets.
