- Land Rover backs 'Remembering Elephants', a unique project to help fight elephant poaching
- 50 images from the world's leading wildlife photographers to be documented in an emotive book initiated by British wildlife photographer, Margot Raggett
- Funds to be distributed by the Born Free Foundation through education programmes and anti‑poaching initiatives
- Land Rover to sponsor exhibition at La Galleria, Pall Mall, London in September 2016
Whitley, UK 16 February 2016 ‑ Today, Land Rover and the Born Free Foundation announced support of 'Remembering Elephants', a new conservation project that aims to raise awareness and funds for endangered Elephants.
Initiated by wildlife photographer and passionate conservationist Margo Raggett, 50 of the world's leading wildlife photographers have donated their work to create a stunning book that will be sold to raise funds. The book, published in September 2016, represents a stand against poaching combining the most beautiful and captivating images of elephants in Africa.
Margot said: "I'm over the moon that Land Rover has agreed to support the Remembering Elephants exhibition and couldn't think of a more fitting sponsor. What started as a project on the back of an envelope between a few photography friends has now grown into something that will raise tens of thousands to protect elephants, a cause we all feel very passionate about. We need to remember elephants now, hence the title of what will be a stunning tribute to this beautiful species."
The Remembering Elephants book will showcase 60 photographs documenting the journey of an elephant's life, from birth to the final moments of death. All 60 images that feature in the book will be presented at the exhibition and sold to raise further proceeds that will go towards the cause.
The project reflects both Land Rover and the Born Free Foundation's campaign to secure global sustainability, increase awareness, educate and improve the welfare of animals around the world. Land Rover will sponsor a public exhibition of the book's photography at La Galleria, Pall Mall on 18th September 2016.
Mark Cameron, Jaguar Land Rover Experiential Marketing Director, said "Land Rover has enjoyed a successful and rewarding partnership with the Born Free Foundation since 2002, this incredible project allows us to further cement our commitment to supporting the Foundation in their tireless fight against poachers and the protection of Elephants. The photography is emotive, and truly encapsulates the beauty of elephants. It is a project that Land Rover is proud to be a part of."
An exhibition of the Remembering Elephants photography will launch on the 18th September and will run until 1st October at Pall Mall's La Galleria, London.
ENDS
Born Free Foundation
The Born Free Foundation is a dynamic international wildlife charity, devoted to compassionate conservation and animal welfare. Born Free takes action worldwide to protect threatened species and stop individual animal suffering. Born Free believes wildlife belongs in the wild and works to phase out zoos. We rescue animals from lives of misery in tiny cages and give them lifetime care.
Born Free protects lions, elephants, tigers, gorillas, wolves, polar bears, dolphins, marine turtles and many more species in their natural habitat, working with local communities to help people and wildlife work together without conflict. Our high‑profile campaigns change public attitudes, persuade decision‑makers and get results. Every year, Born Free helps hundreds of thousands of animals worldwide.
For further information log onto www.uk.media.landrover.com or contact:
Kim Palmer
Public Relations Manager, Land Rover UK
T: 02476 564 129
M: 07795 666 169
E: kpalmer@landrover.com
Tracey Tompsett
Senior Press Officer, Land Rover UK
T: 02476 565 210
M: 07469 032 064
E: ttompset@landrover.com
Rebecca Wright
Press Officer, Land Rover UK
T: 02476 566 334
M: 07469 025162
E: rwright4@landrover.com
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