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Land Rover Experience Eastnor gives locals the opportunity of a lifetime
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Land Rover Experience Eastnor gives locals the opportunity of a lifetime

24 May 2016

Malvern, UK, 24th May 2016: Land Rover Experience Eastnor has announced its formation of a new partnership with the Malvern Rotary Club to give access to less able members of the community to the summit of the Malvern Hills.

  • Land Rover Experience Eastnor partners with the Malvern Rotary Club to take nine less able members of the community to the summit of the Malvern Hills
  • The programme contributes to Jaguar Land Rover's Global CSR Programme which will positively impact the lives of 12 million people by 2020
  • The Land Rover Discovery will be the first vehicle to reach the 1395 ft summit

The team from Eastnor took nine less able members of the local community in Land Rover Discoverys to the 1395 ft summit of the Malvern Hills, The Worcestershire Beacon. Until now the opportunity to go up the Malvern Hills had been a lifelong dream for these nine guests.

The Malvern Rotary Club approached Land Rover to support its programme of giving access to the hills due to the all‑terrain capability of its vehicles and the off‑road expertise of the Land Rover Experience Instructors based at Eastnor Castle. The trip provides easy access to seven seats and a 40 minute comfortable ride on challenging terrain to the summit. The Discoverys' panoramic roofs allow guests to take in the magnificent views of The Malvern Hills on their journey up to the summit.

David Griffiths, Venue Manager at Land Rover Experience Eastnor said: "Land Rover has a proud heritage of using its vehicles to get people in and out of inaccessible environments. 

Land Rover has used the Eastnor Estate on the eastern end of the Malvern Hills for over 50 years and to be able to use our Discoverys for this project is very much what Land Rover Experience is all about."

Liz Armstrong who attended with her daughter who is confined to a wheelchair said: "Jannah is realising her dreams one by one and today, with the help of Land Rover she's reaching the top of Malvern Hills; a dream she's had since childhood. When teams get together it's amazing what can be achieved. 

"Jannah, her sister Rosie and I are achieving goals together, it's amazing." 

The programme contributes to Land Rover's Global CSR Programme which will make a positive impact on the lives of 12 million people by 2020 through initiatives supporting education and talent, health and well‑being, and design and technology for social good.  Land Rover Experience, Eastnor and the Malvern Hills Conservators have succeeded in creating a bespoke off‑road trail that is not damaging to the iconic Malvern Hills.

Beck Baker, Malvern Hills Conservators Community and Conservation Officer said: "We're really pleased to be working with Land Rover Experience and the Malvern Rotary Club on this exciting project to improve access to the Hills.  It's a great opportunity for those less able to experience and enjoy this spectacular and iconic landscape." 

Following this inaugural trip, Malvern Rotary Club will be inviting applications from suitable candidates to join one of two outings later in the year.

For more details, terms and conditions and an application form see www.malvernrotaryevents.org

For more information about Land Rover Experience and its range of off‑road experiences, please visit:http://www.eastnor.landroverexperience.co.uk

ENDS

Further information

For further information log onto www.uk.media.landrover.com or contact:

Kim Palmer
Public Relations Manager, Land Rover UK
T: 02476 564 129
M: 07795 666 169
E: kpalmer@landrover.com

Tracey Tompsett
Senior Press Officer, Land Rover UK
T: 02476 565 210
M: 07469 032 064
E: ttompset@landrover.com

Rebecca Wright
Press Officer, Land Rover UK
T: 0247 6566334
M: 07469 025 162
E: rwright4@landrover.com

Follow us on Twitter: @LandRoverUKPR

Notes to Editors

About Land Rover Experience Eastnor:

Spanning 5000 acres in the shadow of the dramatic Malvern Hills, this wild and challenging terrain surrounding Eastnor Castle has been used as a Land Rover proving ground for over five decades, helping to develop the world's most capable vehicles. From rock crawls over bracken hills to specialist training, Eastnor's 60 miles of carefully maintained tracks offers something for everyone.

About The Malvern Hills Conservators:

The Malvern Hills Conservators manage over 1,200 hectares (3,000 acres) of land on the Hills and Commons of Malvern. The Conservators were established under the Malvern Hills Act 1884. There have been four subsequent Acts in 1909, 1924, 1930 and 1995. The Malvern Hills Acts were set up to protect the rights of Commoners and the public and to prevent encroachment on the Malvern Hills, lands and commons.  

  • Under these and other relevant Acts the Malvern Hills Conservators shall manage the Hills to:‑
  • Preserve the natural aspect
  • Protect and manage trees, shrubs, turf and other vegetation
  • Prevent unlawful digging and quarrying
  • Keep the Hills open, unenclosed and unbuilt on as open spaces for the recreation and enjoyment of the public
  • Conserve and enhance biodiversity, Sites of Special Scientific Interest and Scheduled Ancient Monuments on its land.

The Conservators are also a registered charity (charity number 515804)

About Land Rover:

Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true breadth of capability across the model range. Defender, Discovery, Discovery Sport, Range Rover, Range Rover Sport, and Range Rover Evoque each define the world's 4x4 sectors. Land Rover products are currently sold in 180 global markets.

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