- Jaguar Land Rover’s latest store opens its doors at Westfield Stratford, with a new innovative car‑buying solution created by Rockar.
- Rockar’s high‑footfall store and online retail combination puts Jaguar Land Rover customers at the heart of the car‑buying process.
- Staffed by ‘Angels’, the new store is a no pressure, no haggle environment for customers to browse, test, buy and service their new Jaguar or Land Rover.
Gaydon, UK, 18 October 2016 – Jaguar Land Rover, in partnership with Rockar, has officially opened its newest retail store at the Westfield Stratford shopping complex. Staffed by non‑selling product experts called ‘Angels’, the new innovative store complements click‑to‑buy websites launched in September, making Jaguar Land Rover the first premium automotive company to offer full online purchasing option either through the store or from a pc, mac or mobile device.
Recruited from the luxury goods and fashion sectors, Angels are there to offer advice and product information only ‑ Angels are not set targets or earn based on sales results, they have one sole objective, and that is to put their customers’ requirements first. For total transparency, Rockar offers a no‑haggle policy on all transactions extending to finance options, part‑exchange and vehicle price.
Taking the negotiation out of the transaction means that Angels are able to offer bespoke support to customers, whether it’s to chat to curious browsers, guide customers through spec and colour choices or just provide the space for customers to do their own research in peace and quiet. There is a tactile ‘create’ space where customers can explore design options, and six vehicles are on display for them to sit in. Customers are encouraged to relax in the store, a stylish and sophisticated space, where they can sit with one of the store’s tablets, book a test drive, arrange finance and even trade in their existing car, before hitting the ‘buy’ button, should they wish.
Alternatively, Rockar Jaguar Land Rover Westfield customers can complete the whole transaction from home – or, anywhere with an internet connection, this means that the Rockar system can be completely tailored to any customer, ultimately customers conduct the transaction themselves online, either in store or remotely, with the help of Angels or without.
As the Jaguar Land Rover family grows with great new models and new buyers, our approach needs to adapt with relevant, innovative ways of engaging a new type of customer. We have been looking at how we can offer our customers more choice and more flexibility over how they buy a Jaguar or Land Rover, and adding the Rockar model to our network adds an exciting way to do just that.
Jeremy Hicks
Managing Director, Jaguar Land Rover UK
Rockar has responded to a shift in purchasing behaviour to create a car retail experience that responds to consumers’ changing needs in today’s digital age. Our research has revealed that customers are looking for more accessible ways to buy a car that are more aligned to how they shop for clothes, food and gadgets. Rockar’s recent success has proved this research with over 60% of its customers now buying online.
Simon Dixon
Founder of Rockar
Jaguar Land Rover believes in keeping its customer at the heart of everything it does. By partnering with Rockar, Jaguar Land Rover makes it easier than ever to own one of their world‑class cars, in a way that is totally transparent and bespoke to its customers.
ENDS
