50 YEARS OF VELAR: THE STORY OF RANGE ROVER

4 April 2017

Land Rover has opened a new visitor attraction at its thriving Solihull manufacturing plant. ‘The Range Rover Story’ is an interactive exhibit created to celebrate 50 years of the world’s most revered luxury SUV.

  • Land Rover launches new visitor attraction at its Solihull home
  • Tour takes visitors on a journey from the 1967 Velar prototype to the new Velar
  • Interactive exhibit showcases British design and engineering story behind the world’s greatest luxury SUV.

Tuesday 4h April, Solihull, Land Rover has opened a new visitor attraction at its thriving Solihull manufacturing plant. ‘The Range Rover Story’ is an interactive exhibit created to celebrate 50 years of the world’s most revered luxury SUV. 

Range Rover has been manufactured at Solihull since 1970, but its history with the site goes back to 1967 when the first secret prototype was conceived, codenamed Velar. The new exhibit will take visitors on a time-travelling voyage from its inception in the mid 1960s, through to the introduction of the Range Rover Sport and Range Rover Evoque. The exhibition culminates in an exciting unveil of the new Range Rover Velar, celebrating British design and engineering integrity. 

Roger Crathorne (known as Mr Land Rover) dedicated 50 years’ service to Land Rover and has been heavily involved in the creation of the exhibition. He said: “The exhibit tells the incredible story of the Range Rover, from the original Velar prototype through to today’s new model. At the time I began my career in 1967 as a Technical Assistant on the Velar Team, the intention was never to build a luxury vehicle. Over the 50 years since, the Range Rover has come a long way. We wanted to develop a more comfortable on-road Land Rover that would combine the comfort of the Rover with the Land Rover 4x4 capability to support a growing leisure market.” 

Nigel Blenkinsop, Operations Director at Solihull, said: “We are hugely proud to build the Range Rover Velar at Solihull, the birthplace of both the Land Rover and Range Rover. Here, we have invested over £2bn in recent years to enable us to triple production. Our business is now Britain’s number one car manufacturer.” 

The opening of the Range Rover exhibition coincides with the opening of Velar manufacturing tours at Solihull. Velar is the third new model in a year to be launched at the plant, following the Jaguar F-PACE and new Discovery. Velar is produced in one of the largest aluminium body shops in the world and is beautifully finished in a versatile trim hall; capable of producing three different SUVs – all built to customers’ unique specifications. 

The Solihull plant has contributed to the company doubling its sales and headcount in the past five years. This has supported the UK’s revival in manufacturing, boosting the British economy where the automotive company provides 240,000 jobs in the supply chain. The Range Rover family contributes £10bn annually to the UK economy and is Britain’s largest luxury export.

ENDS 

50 Years of Velar: The Story of Range Rover

Further information

For further information log onto www.uk.media.landrover.com or contact: 

Kim Palmer
Public Relations Manager, Land Rover UK
M: 07795 666 169
E: kpalmer@landrover.com

Tracey Tompsett
Senior Press Officer, Land Rover UK
M: 07469 032 064
E: ttompset@landrover.com

Rebecca Wright
Press Officer, Land Rover UK
M: 07469 025 162
E: rwright4@landrover.com

Editors’ Note:

Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true 'breadth of capability' across the model range. Defender, Discovery, Discovery Sport, Range Rover Sport, Range Rover and Range Rover Evoque each define the world's SUV sectors, with 80 per cent of this model range exported to over 170 countries.

Follow us on Twitter: @LandRoverUKPR

Notes to Editors

About the Range Rover Story

  • To book on this tour please visit: http://www.solihull.landroverexperience.co.uk/manufacturing/range-rover-story.html
  • A manufacturing tour and off-road experience at Solihull’s Land Rover Experience Centre is also available to book in conjunction with the Range Rover Story
  • The Range Rover Story is the second visitor attraction to open at the Solihull manufacturing facility. It follows the Defender Celebration exhibit which attracted more than 11,000 visitors in 2015
     

Jaguar Land Rover’s Solihull manufacturing facility

  • The manufacturing plant employs more than 10,000 people and is the largest employer in the region
  • More than £2bn has been invested in the production facility, which now has six vehicle lines including Range Rover and the Jaguar F-PACE
  • In the last five years, production has trebled thanks to global demand

About Jaguar Land Rover

  • More than 1.7m Range Rovers have been sold to over 100 global markets
  • Range Rover is Britain’s largest luxury export, accounting for 85 per cent of all luxury vehicles built in the UK
  • Last year, Jaguar Land Rover sold 583,313 cars – more than one every minute, 44 per cent of which were Range Rovers