LAND ROVER UK BACKS GRASSROOTS SAILING

3 May 2017

This summer the Land Rover BAR team compete in the 35th America’s Cup in Bermuda after two years of exciting qualifying rounds.

  • Land Rover UK together with Land Rover BAR ,1851 Trust and Bermuda Tourism Authority to encourage practical learning of STEM subjects for schools and families
  • Inspiring the next generation of sailors and innovators through interactive activities and on‑water experiences with Olympian Sarah Ayton OBE
  • Supports Land Rover BAR in its America’s Cup bid: #BringTheCupHome

This summer the Land Rover BAR team compete in the 35th America’s Cup in Bermuda after two years of exciting qualifying rounds. Land Rover UK together with Land Rover BAR and the team’s official charity, the 1851 Trust, is heading to a selection of UK sailing clubs to inspire the next generation of designers, engineers and sailors through a series of sailing and STEM (science, technology engineering and maths) activities. 

Land Rover BAR Academy sailors along with Olympic gold medal sailor Sarah Ayton OBE will be hosting sailing taster sessions, for children of all abilities. The Land Rover BAR Academy develops some of the UK’s hottest sailing talent and are mentored by senior members of the Land Rover BAR America’s Cup team. 

As partner to the Land Rover BAR Roadshows, the Bermuda Tourism Authority, home of the 35th America's Cup is also giving children the chance to experience paddle boarding, bringing a taste of the island to the Roadshows. BT STEM Crew lessons, sustainability activities led by the 1851 Trust and virtual reality experiences are also on offer as well as Q&A sessions with the sailors and Land Rover engineers who have worked closely with the team to fully engage the young attendance. 

It's really important to me to help young people find their passion. For me, it was sailing, I started at a young age and it took years of dedication and hard work to grow that passion into a career, but I loved every minute of it. To bring new inspiration to the next generation is an incredible privilege. There are so many exciting and rewarding careers in the sports industry and working with Land Rover and the team to broaden the horizons of so many children and young people, and to talk about the importance of STEM subjects, is a cause very close to my heart.

Sarah Ayton OBE
Olympic Gold Medalist
Land Rover UK backs grassroots sailing
Land Rover UK backs grassroots sailing
Land Rover UK backs grassroots sailing
Land Rover UK backs grassroots sailing
Land Rover UK backs grassroots sailing
Land Rover UK backs grassroots sailing

For the grown‑ups, there will be off‑road driving experiences in the new Land Rover Discovery and opportunities to learn more about the technical contribution Land Rover has made to the sailing team which includes world‑first automotive to marine aerodynamics, artificial intelligence and ‘paddle‑shift’ solutions. 

Land Rover has partnered with local sailing clubs in Portsmouth, Salford, Largs, Cardiff and London to create the two‑day programme that is exclusively for invited schools and families throughout May and June to coincide with the 35th America’s Cup. 

ENDS

Further information

For further information log onto www.uk.media.landrover.com or contact:

Kim Palmer
Public Relations Manager, Land Rover UK
M: 07795 666 169
E: kpalmer@landrover.com

Tracey Tompsett
Senior Press Officer, Land Rover UK
M: 07469 032 064
E: ttompset@landrover.com

Notes to Editors

As World Series champions, Land Rover BAR head into the qualifiers in Bermuda in May with a two‑point head‑start over the remaining challengers 

About Land Rover:

  • Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true breadth of capability across the model range. Discovery, Discovery Sport, Range Rover, Range Rover Sport and Range Rover Evoque each define the world's 4x4 sectors. Land Rover products are currently sold in approximately 180 global markets.

Follow us on Twitter and Instagram: @LandRoverUKPR

About The 1851 Trust:

  • The 1851 Trust is the official charity of Land Rover BAR, the British America’s Cup team. The 1851 Trust harnesses the power of sport and inspiration of Land Rover BAR to encourage the next generation of designers, engineers and sailors by engaging young people in STEM activities which relate the classroom curriculum to real life using examples from Land Rover BAR.
  • The 1851 Trust encourages young people from diverse backgrounds to experience sailing and offers opportunities for them to continue in the sport.

www.1851Trust.org.uk

www.1851Trust.org.uk/roadshows

Contact: Sharon.Hayward@1851trust.org.uk

Bermuda Tourism Authority: 

  • To celebrate the 35th America’s Cup, presented by Louis Vuitton in Bermuda, the Bermuda Tourism Authority in partnership with the Land Rover BAR Roadshow is inspiring a new generation of sailors. 
  • Bermuda is famed for its stunning pink sand beaches and crystal clear blue water, and has become a stylish haven for those seeking an active and more adventurous break. Just a seven hour direct flight from London Gatwick. Visit gotobermuda.co.uk