LAND ROVER PARTNERS WITH RAF CHINOOK DISPLAY TEAM

13 September 2018

Land Rover will be assisting the famous RAF Chinook Display Team with ground support throughout the remainder of 2018 and 2019.

  • Land Rover announces vehicle partnership with RAF Chinook Display Team
  • Partnership comes in a year of major anniversaries for both brands, with Land Rover celebrating its 70th and the RAF celebrating its centenary
  • Land Rover will supply a new Discovery with bespoke RAF Chinook wrap to support ground activities throughout 2018 and 2019

Whitley, Thursday 13th September, 2018 – Land Rover will be assisting the famous RAF Chinook Display Team with ground support throughout the remainder of 2018 and 2019. The new partnership comes during a historic year for both parties, with Land Rover celebrating its 70th anniversary, and the RAF celebrating its 100th.

Land Rover partners with RAF Chinook Display Team
Land Rover partners with RAF Chinook Display Team

The RAF Chinook Display Team, based at RAF Odiham in Hampshire, aims to demonstrate the RAF Chinook helicopter’s capability. As well as part of the RAF Chinook Display Team, the crew are also in a fully operational Squadron where they combine their daily training demands with practicing their display sequence.

Land Rover will provide the team with a new Discovery, complete with bespoke Chinook Display Team wrap. The car will provide ground support during off‑season activities in 2018 and then for the full display schedule in 2019. The capable Discovery will be able to carry seven crew members at one time supporting both the air and ground team throughout the partnership.

Land Rover partners with RAF Chinook Display Team
Land Rover partners with RAF Chinook Display Team

It’s an absolute privilege for us here at Land Rover to be involved with the spectacularly talented crew of the RAF Chinook Display Team. Land Rover and the military have gone hand‑in‑hand since the very beginning, and our business is still a huge supporter of the armed forces. Since 2014 Jaguar Land Rover has hired more than 850 Wounded, Injured and Sick ex‑servicemen, and this latest partnership is just another example of how we intend to continue our support.

Jaguar Land Rover UK Marketing Director

The Chinook helicopter and the Land Rover Discovery have more in common than one might think; both have been carefully engineered to carry people and heavy equipment. But while the Discovery can carry seven crew members in comfort and tow an impressive 3.5 tonnes, the Chinook is able to carry up to 55 troops or up to 10 tonnes.

This is just the latest partnership making full use of the Discovery’s class‑leading versatility and capability. In recent years it has assisted in ground operations for Scotland’s Charity Air Ambulance and helped the Cleveland Mountain Rescue Team navigate tricky terrain to save lives to name a few.. First introduced in 1989, the Land Rover Discovery is gearing up for its 30th anniversary next year and has already sold more than 1.3 million units throughout the world.

Land Rover partners with RAF Chinook Display Team
Land Rover partners with RAF Chinook Display Team
Land Rover partners with RAF Chinook Display Team
Land Rover partners with RAF Chinook Display Team
Land Rover partners with RAF Chinook Display Team
Land Rover partners with RAF Chinook Display Team

A spokesperson for The Chinook Display Team said: “The Chinook Display Team is overjoyed to be working alongside Land Rover, in what has already been a very positive and enjoyable venture. The addition of this vehicle to the team has only happened as a result of the kind support we have received and will enable a huge amount of flexibility on the display circuit. With a significant ground footprint of engineers and aircrew, not to mention a growing inventory of equipment and products which is taken to public shows, the ability to move flexibility whilst flying the flag for the United Kingdom is one the team values greatly. The wrapping of the vehicle has also been kindly donated by Land Rover and is just another example of the extraordinary support the team has been afforded.”

ENDS

Further information

For more information visit uk.media.landrover.com or contact:

Kim Lawrence Palmer | Public Relations Manager, Land Rover UK
kpalmer@jaguarlandrover.com 07795 666 169

Tracey Tompsett | Senior Press Officer, Land Rover UK
ttompset@jaguarlandrover.com 07469 032 064

Notes to Editors

About Jaguar Land Rover:

Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all‑wheel‑drive vehicles; and Jaguar, one of the world’s premier luxury sports saloon and sports car marques.

We employ more than 43,000 people globally and support around 240,000 more through our retailer network, suppliers and local businesses. Manufacturing is centred in the UK, with additional plants in China, Brazil, Austria and Slovakia. 

At Jaguar Land Rover, we are driven by a desire to deliver class‑leading vehicles, which will provide experiences our customers will love, for life. Our products are in demand around the globe. In 2017 Jaguar Land Rover sold 621,109 vehicles in 130 countries, with more than 80 per cent of our vehicles being sold abroad.

Our innovation is continuous: we will spend in the region of £4.5 billion this year on new product creation and capital expenditure. Image removed.

From 2020 all new Jaguar Land Rover vehicles will be electrified, giving our customers even more choice. We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug‑in hybrid and mild hybrid vehicles as well as continuing to offer ultra‑clean petrol and diesel engines.