LIFE-SAVING LAND ROVER DISCOVERY JOINS RED CROSS EMERGENCY FLEET

1 October 2018

A unique lifesaving Land Rover Discovery has just entered active service with the Red Cross emergency response fleet.

  • Unique Discovery is Red Cross’s new emergency mobile command centre to work with disaster response teams and help save lives
  • Discovery will provide eyes to the sky and go‑anywhere wheels on the ground
  • Bespoke Land Rover features state‑of‑the‑art communications system including an eight‑rotor drone with thermal imagining for faster response in emergencies
  • Exclusively developed after an 18‑month collaboration between Land Rover Special Vehicle Operations and the Austrian Red Cross
  • Land Rover has supported the Red Cross since 1954
  • See the vehicle on the Land Rover stand at the Paris Motorshow on 2 October

Watch the Red Cross Discovery Emergency Response Vehicle in action, as presented by adventurer and survival expert Ed Stafford here: https://youtu.be/Ujmre9pqLWA

2 October 2018, Vienna, Austria: A unique lifesaving Land Rover Discovery has just entered active service with the Red Cross emergency response fleet.

The bespoke Discovery will provide eyes in the sky with a special drone and go‑anywhere wheels on the ground, as an emergency mobile command centre with the Austrian Red Cross disaster response teams.

The vehicle, developed from the original Project Hero concept car is the result of an 18‑month collaboration between Land Rover Special Vehicle Operations and the Austrian Red Cross.

The specially designed and engineered Discovery has the latest communications equipment, including an advanced eight‑rotor drone. A long‑range thermal imaging camera fitted to the drone is capable of spotting a person from 440m and can identify a vehicle at almost 1,000m.

The operator can also track objects found using the drone simply by tapping the item on the slide‑out main computer touchscreens video feed and obtain precise co‑ordinates – crucial when directing rescue efforts.

The Discovery will operate as a mobile nerve centre for disaster emergencies from which Red Cross experts can direct rescue operations. Bespoke features include four radio antennae, 360‑degree lighting and a unique integrated carbon fibre loadspace Command Centre, enabling Red Cross operatives to co‑ordinate emergency responses as soon as they reach the scene of an emergency, day or night.

Based on a 258PS 3.0‑litre TD6 Land Rover Discovery, it allows emergency crews to reach remote disaster zones quickly in all conditions, then provide instant updates to improve response times and co‑ordinate emergency planning.

Our partnership with the Red Cross isn’t just about our vehicles. Since we started collaborating in 1954, our aim has been to help the Red Cross improve its disaster response and ultimately to help save lives. Over the past 18 months our engineers have worked closely with the emergency response team at the Austrian Red Cross, deploying Land Rover’s technology and talent to create a unique solution to the requirements of the Red Cross in the region.

Michael van der Sande
Managing Director of Jaguar Land Rover Special Operations

We are grateful for Land Rover’s generous support over the past six decades. The Discovery Emergency Response Vehicle is yet another result of our strong global partnership that brings together the best expertise of the Red Cross and Land Rover in one unique vehicle, which will make a difference in rescue operations in the harshest conditions.

We are proud to be working with Land Rover to build resilience in communities around the world in the face of natural disasters such as monsoons, flooding and earthquakes.

Dr Jemilah Mahmood
IFRC Under Secretary General for Partnerships

Land Rover’s close relationship with the International Federation of Red Cross and Red Crescent Societies (IFRC) began, with the donation of a vehicle to be used as a mobile dispensary in the deserts of Dubai in 1954. Since then, Land Rover has donated more than 120 vehicles to the IFRC, helping the organisation improve the lives of vulnerable communities across the globe.

Further information

For more information visit uk.media.landrover.com or contact:

Kim Lawrence Palmer | Public Relations Manager, Land Rover UK
kpalmer@jaguarlandrover.com 07795 666 169

Tracey Tompsett | Senior Press Officer, Land Rover UK
ttompset@jaguarlandrover.com 07469 032 064

Lydia Bates | Press Officer, Land Rover UK
lbates@jaguarlandrover.com 07384 526 116

Land Rover UK PR social channels:

‑ Twitter: @LandRoverUKPR

‑ Instagram: @LandRoverUKPR

Notes to Editors

About Jaguar Land Rover
Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all‑wheel‑drive vehicles; and Jaguar, one of the world’s premier luxury sports saloon and sports car marques.

We employ more than 44,000 people globally and support around 260,000 more through our retailer network, suppliers and local businesses. Manufacturing is centred in the UK, with additional plants in China, Brazil, Austria and Slovakia. 

At Jaguar Land Rover, we are driven by a desire to deliver class‑leading vehicles, which will provide experiences our customers will love, for life. Our products are in demand around the globe. In 2017 Jaguar Land Rover sold 621,109 vehicles in 130 countries, with more than 80 per cent of our vehicles being sold abroad.

Our innovation is continuous: we will spend in the region of £4.5 billion this year on new product creation and capital expenditure.

From 2020 all new Jaguar Land Rover vehicles will be electrified, giving our customers even more choice. We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug‑in hybrid and mild hybrid vehicles as well as continuing to offer ultra‑clean petrol and diesel engines.

Red Cross partnership

The Red Cross has been working with Land Rover for over 60 years, working together to support people in crisis throughout the world.

Since 2013 the partnership has raised more than US $12.8 million for people in need, funding 18 humanitarian projects in 25 countries across four continents.

Together we have reached almost one million people worldwide through the provision of emergency response vehicles, help at home services in the UK, and overseas projects to build stronger, more resilient communities in areas vulnerable to disaster.

The Red Cross has been working collaboratively with Land Rover to create and test a mobile command vehicle that will use drones within a humanitarian context. The new vehicle, a Land Rover Discovery, is equipped with the latest in communications equipment including a drone. It is expected that this will ultimately make disaster response in hazardous environments safer, quicker and more efficient.

The vehicle is the first of its kind, and uses the combined skills, technological and local knowledge and expertise of Land Rover and our colleagues at the Austrian Red Cross. It gives the Red Cross important and valuable access to an emerging technology and the opportunity to test an innovative concept in the design and use of drones in humanitarian contexts.