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JAMIE OLIVER SPICES UP LONDON’S BRICK LANE IN THE NEW RANGE ROVER EVOQUE

11 December 2018

Celebrity chef Jamie Oliver became one of the first people to drive the new Range Rover Evoque, visiting some of his favourite London foodie spots for ingredients to create the city’s best veggie burger.

  • Celebrity chef Jamie Oliver creates London’s ultimate bhaji burger with the city’s finest ingredients
  • Jamie Oliver is first to drive the new Range Rover Evoque on the streets of London visiting his favourite foodie spots
  • Guests at the Range Rover’s Evoque Experience were treated to an exclusive live cooking demonstration by the world‑renowned British chef
  • Range Rover Evoque sets new standards of compact SUV refinement, capability and sustainability
  • Watch Jamie’s journey here

Celebrity chef Jamie Oliver became one of the first people to drive the new Range Rover Evoque, visiting some of his favourite London foodie spots for ingredients to create the city’s best veggie burger.

As part of the global reveal of the new Range Rover Evoque, Jamie navigated London’s busy streets to pick up everything he needed to make his Indian‑inspired bhaji burger, which he then cooked for guests at Land Rover’s Evoque Experience.

In a throwback to his Naked Chef days, Jamie visited Brick Lane, stopping at Taj Stores for spices and yoghurt and Beigel Bake to collect bread rolls. Taking a shortcut through Bishopsgate Goods Yard, he put the Range Rover Evoque through its paces, wading through water pools and taking the car across a series of ramps through the tunnels.

Parking in London proved easy as Jamie used the ClearSight Rear View feature to turn the rear‑view mirror into an HD screen giving an unrestricted view of what’s behind the vehicle.

I absolutely love this car, it was so much fun to drive on the busy streets of London and through the water trough in the Bishopsgate tunnels. I’ve always loved Land Rover and I had a brilliant time designing my cooking car last year, so when I was asked to come and test out the new Evoque, I jumped at the chance. The fact that Land Rover can create something as versatile as the Discovery and as agile as the Evoque is such a testament to this brilliant British brand.

Jamie Oliver
Chef

The Range Rover Evoque is designed, engineered and manufactured in Britain and combines unrivalled Range Rover heritage with cutting‑edge technology. The vehicle meets the needs of today’s customers with its agile handling, making it ideally suited to tight city streets.

Further information

For further information log onto www.media.landrover.com or contact:

Kim Palmer
Public Relations Manager, Land Rover UK
M: 07795 666 169
E: kpalmer@landrover.com

Thomas O’Connell
Senior Lifestyle Press Officer, Jaguar Land Rover UK
M: 07392 103 565
E: toconnel@jaguarlandrover.com

Tracey Tompsett
Senior Press Officer, Land Rover UK
M: 07469 032 064
E: ttompset@landrover.com

Lydia Bates
Press Officer, Land Rover UK
M: 07384 526 116
E: lbates@landrover.com

Notes to Editors

About Range Rover Evoque

  • Featuring a modernist exterior design, with a luxurious technology‑rich interior with new materials crafted from eucalyptus, wool and recycled plastics
  • Available with a range of efficient four‑cylinder diesel and petrol engines and Land Rover’s first mild‑hybrid electric technology (MHEV)
  • Available to order now, the New Range Rover Evoque is priced from £31,600* in the UK
  • Specify your own vehicle at www.landrover.com

About Land Rover
Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true 'breadth of capability' across the model range. Defender, Discovery, Discovery Sport, Range Rover, Range Rover Sport, Range Rover Velar and Range Rover Evoque each define the world's SUV sectors, with 80 per cent of this model range exported to over 100 countries.

About Jamie Oliver
Jamie Oliver is a global phenomenon in food and campaigning. Over a 17‑year television and publishing career, he has inspired millions of people to enjoy cooking from scratch and eating fresh, delicious food. His charity, the Jamie Oliver Food Foundation, is leading the charge on a global, ongoing Food Revolution, aimed at improving everyone’s health and happiness through food.

Jamie started cooking at his parents’ pub, the Cricketers, in Clavering, Essex, at the age of eight. After leaving school he began a career as a chef that took him to the River Café, where he was famously spotted by a television production company and the Naked Chef was born.

In 2001 Jamie left the Naked Chef behind when he set up the first of his Fifteen restaurants in London, then Cornwall and Amsterdam, which was the start of a 15‑year journey training disengaged young people for careers in the catering industry. A few years later, he led the call for a change in the quality of school dinners in the UK, resulting in huge changes to the school food system. His Food Foundation works in the UK and abroad to deliver food education programmes at primary, secondary and university level, and to the communities most in need through Jamie’s Ministry of Food centres. Jamie’s national and international campaigns work to revolutionize the way people feed themselves and their families. Every year on Food Revolution Day, the Foundation celebrates successes, and shouts about what needs to improve in the food industry and beyond, in order to galvanize governments and industry to help drive positive change in food education and public health.

Jamie’s successful restaurants include Barbecoa and the Jamie’s Italian collection of restaurants both across the UK and internationally. His wide range of food and non‑food products are popular throughout the world.

As well as writing regularly for Jamie magazine, Jamie connects with audiences across multiple digital platforms, creating and appearing in exclusive content for jamieoliver.com, the Jamie Oliver Food Tube network on YouTube and a variety of growing social platforms. He has now published 17 bestselling cookery books, all with accompanying TV shows. Jamie lives in London and Essex with his wife Jools and their children.

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