LAND ROVER ANNOUNCES MUSTO AND LEGO PARTNERSHIPS AT NEW DEFENDER WORLD PREMIERE

11 September 2019

Land Rover is celebrating the world premiere of the New Defender with a range of outdoor performance clothing in partnership with Musto and a highly detailed LEGO Technic model.

  • 2,573-piece LEGO Technic New Defender model developed with Land Rover to include authentic bodywork and a host of realistic functions
  • New Defender inspires Land Rover Musto range of outdoor performance clothing and technical equipment
  • Welded Thermo jacket features integrated reflective antenna to help rescue teams find you and pockets to keep mobile phones charged for longer
  • Collection also includes an activity belt with the world’s safest and strongest ANSI COBRA buckle and a seam-sealed go-anywhere backpack
  • Watch the LEGO film here
  • See the Above and Beyond collection here

The LEGO Technic Land Rover Defender

The new LEGO Technic Land Rover Defender is an automotive icon you can build at home. Developed in partnership with Land Rover and launched alongside the New Defender at the Frankfurt Motor Show, the 2,573-piece model combines the boundless creativity of LEGO with New Defender’s instantly recognisable silhouette and unrivalled capability.

The LEGO Technic vehicle echoes New Defender with a host of realistic elements and functions, including authentic body panels and rims, four-wheel drive with three differentials, fully independent suspension, a working winch and LEGO Technic’s most sophisticated gearbox yet – all designed to provide an engrossing and rewarding building experience for car lovers and LEGO fans alike.

Niels Henrik Horsted, Marketing Director at the LEGO Group, said: “With every LEGO element, children can build anything they can imagine. I’m very excited about this new model – a truly impressive job done by our LEGO Group designers. Together with Land Rover, we’ve blended elements, design and innovative engineering into a set that shows the boundless creativity of LEGO play, and that with LEGO Technic you can build for real.”

The new LEGO Technic Defender will be available to buy online from 1 October 2019

The Above and Beyond collection

Inspired by the durability and capability of New Defender, the Above and Beyond collection of men’s and women’s performance clothing and technical equipment incorporates 50 years of Musto heritage in world-leading performance clothing.

Innovations in the collection include the Welded Thermo jacket with RECCO integrated reflective antenna to help rescue teams locate you in difficult terrain. The jacket also features PrimaLoft Aerogel-lined pockets that help keep mobile phones charged for longer.

The Rodinia Hybrid jacket has YKK Quickburst zip technology to transform it into a gilet in seconds. It also features PrimaLoft Black Eco insulation – a lightweight alternative to down layers that doesn’t compromise warmth, comfort or flexibility.

The New Land Rover Defender is pushing the boundaries of automotive design, and we took this as inspiration to work with Musto to create our most advanced, technical and capable performance collection yet. Our ambition was to launch a specialist range of clothing and equipment that united the world-class capabilities of the Defender with our customers’ thirst for adventure.

Joe Sinclair
Jaguar Land Rover Director of Branded Goods and Licensing

Designing technical performance clothing is at the very core of our expertise at Musto and this partnership with Land Rover brings together two innovative British brands, both with a strong heritage. The Above and Beyond collection will provide adventurers of all types with the protection on the outside that will allow them to perform at their very best from the inside thanks to the state-of-the-art material technology, durability and comfort of the range.

Paul Stoneham
Musto Executive Chairman

The collection also includes tough flasks and bottles, a pen engineered to go to extremes and a unique activity belt with an ANSI COBRA buckle and ultra-robust webbing with a 6,000kg tensile strength.  

Land Rover’s Above and Beyond collection will be available online and in retailers from 11 September. Click here to shop online.

Further information

Kim Palmer | Public Relations Manager, Land Rover UK
07795 666 169 kpalmer@jaguarlandrover.com

Tracey Tompsett | Senior Press Officer, Land Rover UK
07469 032 064 ttompset@jaguarlandrover.com

Twitter: @LandRoverUKPR
Instagram: @LandRoverUKPR

Notes to Editors

About Land Rover

Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true 'breadth of capability' across the model range. Defender, Discovery, Discovery Sport, Range Rover, Range Rover Sport, Range Rover Velar and Range Rover Evoque each define the world's SUV sectors, with 80 per cent of this model range exported to over 100 countries.

 

 

About Musto

As one of the world’s leading technical sportswear brands, Musto continuously pushes the boundaries of design and innovation. Musto is sold in over 40 countries, with a hard-earned reputation for innovation, testing, high performance and style.

 

Founded in 1964, Musto takes pride in its history of innovation by combining technical fabrication with design, to ensure that athletes continuously perform at their peak, no matter their environment. As technology allows us to take unprecedented steps in personal achievement, Musto seeks to give individuals the inside edge by designing the next generation of technical performance apparel manufactured to exceed expectations.

www.musto.com

www.facebook.com/mustoclothing 

www.instagram.com/mustocountry

www.twitter.com/mustoclothing 

 

 

About the LEGO Group

The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.

 

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”.

 

Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 140 countries worldwide. For more information: www.LEGO.com

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