10 February 2020

Land Rover has joined forces with Keswick Mountain Festival (KMF) to become title partner of one of the UK’s best-loved outdoor festivals.

  • Land Rover has announced a new partnership with one of the UK’s best-loved outdoor festivals: Keswick Mountain Festival in Cumbria
  • Festival-goers can test drive the new Defender* across a challenging off-road course or get up close to the new car on Land Rover’s stand
  • Keswick Mountain Festival takes place from 15-17 May, offering a unique mix of live entertainment, sporting events, outdoor adventures and more
  • For more information on the new Defender visit

10th February 2020, Whitley, UK - Land Rover has joined forces with Keswick Mountain Festival (KMF) to become title partner of one of the UK’s best-loved outdoor festivals. The KMF attracts around 20,000 visits to Cumbria each year, offering a unique mix of live entertainment, sporting events, outdoor adventures, high profile speakers, taster activities, exhibitor stands and camping for all of the family.

Thanks to support from Land Rover, facilities and activities on the site will be even more extensive in 2020. As part of a major new attraction, festival-goers will be able to take test drives of the new Defender* across a challenging off-road course. In addition, the new Defender will be on display on the Land Rover stand while the multi-sport Keswick Conquerer challenge will become the Land Rover Keswick Conquerer challenge.

Land Rover Defender 20MY

We are delighted to be title partner of the Keswick Mountain Festival; it really is the perfect fit and the best representation of our mantra; “Above and Beyond.

Our first year will coincide with the launch of the new Defender; our Icon re-imagined for the 21st Century, and we are looking forward to getting involved with all the activities throughout the weekend.

Anthony Bradbury
Jaguar Land Rover UK Marketing Director

The heart of KMF will be the Festival Village in Crow Park – with the backdrop of Derwentwater and the Lake District fells – which will be free to enter during the day and open to ticket holders on the Friday and Saturday evenings. Among those appearing on the main stage in Crow Park at the 2020 Keswick Mountain Festival will be Space, Holy Moly & The Crackers, SWJ Group, Huey Morgan, and award-winning filmmaker Terry Abraham with a screening of ‘Life of a Mountain: Helvellyn’. For every ticket sold for Friday night at KMF, £1 will be donated to charity, with the money raised to be split between the National Trust, Friends of the Lake District and MIND.

We’re very excited about both the live entertainment and the fact that Land Rover will be such a big part of the festival this year. Once again, we’re proud to be able to give a showcase to Cumbrian acts alongside international stars and the screening of Life of a Mountain: Helvellyn will be a great way to continue that theme. Terry Abraham’s films have become firm favourites with lovers of the Lakes and this conclusion to his trilogy is set to be the most spectacular yet. And of course, Land Rover is the perfect brand to partner with us in delivering these very special occasions.

Nicola Meadley
Festival director

The new Land Rover Defender is an icon reimagined for the 21st Century. Built on a new purpose-engineered D7x (for extreme) architecture, it’s 95 per cent new compared with any other Land Rover, raising the threshold for both off-road ruggedness and on-road comfort. For more information on the new Defender visit


Further information

For further information log onto or contact:

Kim Palmer
Public Relations Manager, Land Rover UK
M: 07795 666 169

Twitter: @LandRoverUKPR
Instagram: @LandRoverUKPR

Notes to Editors

About Jaguar Land Rover
Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles; and Jaguar, one of the world’s premier luxury sports saloon and sports car marques.

At Jaguar Land Rover, we are driven by a desire to deliver class-leading vehicles, which will provide experiences our customers will love, for life. Our products are in demand around the globe. In 2018 Jaguar Land Rover sold 592,708 vehicles in 128 countries.

We support around 260,000 people through our retailer network, suppliers and local businesses. At heart we are a British company, with two major design and engineering sites, three vehicle manufacturing facilities and an engine manufacturing centre in the UK. We also have plants in China, Brazil, India, Austria and Slovakia.

From 2020 all new Jaguar Land Rover vehicles will offer the option of electrification, giving our customers even more choice. We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles as well as continuing to offer the latest diesel and petrol engines.