- Landmark rescue: The South Eastern Mountain Rescue Association (SEMRA) has used Land Rover vehicles for 20 years and recently completed its 500th rescue using a Discovery SUV
- Open for business: SEMRA volunteers are on standby as Ireland reopens and people enjoy its epic landscapes again
- Purpose by design: Discovery has enough room for a stretcher in the back alongside a medic, plus space for full rescue kit
- Versatile capability: Seven‑seat premium SUV and practical Discovery Commercial deliver all‑terrain capability, on‑road comfort and first‑class interior capacity
- Trusted companion: Land Rover has worked with rescue services and aid organisations around the world for over seven decades. Watch the film here: https://youtu.be/jsevD26TiDU
- Find out more: The Land Rover Discovery is available from £48,340 in the UK. Specify yours at www.landrover.co.uk
July 22 2020, Whitley, UK – As coronavirus travel restrictions in Ireland are lifted, Land Rover has revealed its role supporting the 500th operation carried out by the South Eastern Mountain Rescue Association (SEMRA). A specially prepared Land Rover Discovery helped the team reach and rescue casualties earlier this year.
The SEMRA crew has attended 100 rescues over the last three years and its pair of Land Rover models are trusted and highly versatile members of the team. The Discovery was chosen for its unique combination of capability, comfort and space while its intuitive controls make the premium SUV a confidence‑inspiring choice for the large team of volunteers.
SEMRA provides the only search and rescue service for those in difficulty on the mountains of south east Ireland and covers one of the largest areas of any mountain rescue team in the UK and Ireland.
The volunteer service typically operates round the clock 365 days a year across the Galtee, Knockmealdown, Comeragh and Blackstairs mountains and is preparing for a resumption of activities following the coronavirus lockdown, which prevented people from visiting the region’s remotest spots.
Terry Brophy, Team Leader, SEMRA
There is no other service available to go up the mountains, but we have the skills, the training and the vehicles to do it. The great thing about the Discovery is that we can fit a stretcher in the back with the medic seated alongside. Land Rovers are synonymous with mountain rescue in the UK and Ireland and there’s a reason for that – they are by far the best vehicles available.
Terry Brophy
Team Leader, SEMRA
The Discovery has been lightly modified for operational duties and features a comprehensive list of emergency and first aid kit, powerful emergency lighting, a roof box, additional interior lighting and rear stowage nets.
In all other respects, the Discovery is a standard model – testament to the production vehicle’s breadth of capability. With the second and third‑row seats folded, the vast 2,406‑litre loadspace is able to accommodate a stretcher, while the intuitive Terrain Response system allows even novice drivers to optimise the vehicle for any conditions.
Liz Brown, SEMRA volunteer
The weather can change in a heartbeat. What starts as a lovely day can turn into a whiteout in no time and that’s when people get into trouble. But when people see Land Rover with Mountain Rescue, they know they are two things they can count on.
Liz Brown
SEMRA volunteer
The Discovery is also available as a Commercial derivative without rear seats, providing a practical and hard‑wearing 1,856‑litre load area accessed by a powered tailgate and with underfloor stowage to maximise the space available. With a towing capacity up to a legal limit of 3.5 tonnes and traditional Land Rover all‑terrain capability, the Discovery Commercial brings practicality, versatility and comfort to the commercial vehicle sector.
Land Rover has a rich rescue heritage and, last year, renewed its global humanitarian partnership with the International Federation of Red Cross and Red Crescent Societies (IFRC). The relationship dates back to 1954, when the first specially adapted Land Rover entered service as a mobile dispensary in the Middle East.
To see the SEMRA team in action during a live training rescue, click here: https://youtu.be/jsevD26TiDU
ENDS
Further information
For further information log onto www.uk.media.landrover.com or contact:
Kim Palmer
Public Relations Manager, Land Rover UK
M: 07795 666 169 E: kpalmer@landrover.com
Mark Griffin
Senior Press Officer, Land Rover UK
M: 07387 237 796
E: mgrif124@jaguarlandrover.com
Twitter: @LandRoverUKPR
Instagram: @LandRoverUKPR
Notes to Editors
Editors’ Note:
About Jaguar Land Rover
Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all‑wheel‑drive vehicles; and Jaguar, one of the world’s premier luxury sports saloon and sports car marques.
At Jaguar Land Rover, we are driven by a desire to deliver class‑leading vehicles, which will provide experiences our customers will love, for life. Our products are in demand around the globe. In 2019 Jaguar Land Rover sold 557,706 vehicles in 127 countries.
We support around 260,000 people through our retailer network, suppliers and local businesses. At heart we are a British company, with two major design and engineering sites, three vehicle manufacturing facilities, an Engine Manufacturing Centre and soon to be opened Battery Assembly Centre. We also have vehicle plants in China, Brazil, India, Austria and Slovakia. We have seven technology hubs. In the UK these are based in Manchester, Warwick (NAIC) and London. Globally these are located in Shannon, Ireland, Portland, USA, Budapest, Hungary and Changshu, China.
We have a portfolio of electrified products across our model range, embracing fully electric, plug‑in hybrid and mild hybrid vehicles as well as continuing to offer the latest diesel and petrol engines. All new Jaguar and Land Rover vehicle models offer the option of electrification, giving our customers even more choice.
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22 July 2020
LAND ROVER DISCOVERY SUPPORTS LANDMARK RESCUE AS MOUNTAINS REOPEN - IMAGES
A specially modified emergency Land Rover Discovery assisted the South Eastern Mountain Rescue Association’s 500th operation in Ireland, marking a 20-year partnership
LAND ROVER DISCOVERY SUPPORTS LANDMARK RESCUE AS MOUNTAINS REOPEN - IMAGES
22 July 2020
Malcom, SEMRA Volunteer
22 July 2020
Liz Brown, SEMRA volunteer
22 July 2020
Terry Brophy, Team Leader, SEMRA
