New Range Rover SV ‘Lansdowne Edition’ Unveiled at Re-imagined Luxury Mayfair Boutique

7 February 2023

The new Range Rover SV Lansdowne Edition, a unique Range Rover, was revealed at an exclusive event in London’s prestigious Mayfair today.

  • New Range Rover SV Lansdowne Edition revealed at exclusive Mayfair event
  • Limited to 16 examples and featuring bespoke specification, the new Lansdowne Edition showcases Range Rover’s distinctive, refined design
  • Launched at a landmark Mayfair boutique showroom recently transformed to reflect modern luxury philosophy in full
  • The Range Rover SV Lansdowne Edition, priced at £250,000, exemplifies desirability resulting in pre-orders for each of the 16 vehicles
  • Configure your own Range Rover here:
New luxury Mayfair boutique

Whitley, UK, Tuesday 7 February 2023: The new Range Rover SV Lansdowne Edition, a unique Range Rover, was revealed at an exclusive event in London’s prestigious Mayfair today. Just 16 examples of the award-winning luxury SUV will be built for UK clients, each featuring a unique specification by SV Bespoke that showcases Range Rover’s distinctive design.  

Celebrating Range Rover’s enduring relationship with one of London’s most illustrious addresses, the Lansdowne Edition features a colourway inspired by Mayfair’s iconic architecture. The curated specification boasts a sophisticated exclusive Lansdowne Grey Gloss exterior accented with unique design details, coupled with a luxuriously trimmed bespoke Rosewood interior.  

The reveal of the Lansdowne Edition marks the opening of a new luxury boutique on Berkeley Street, Stratstone Land Rover Mayfair. The newly refurbished boutique has been serving clients for more than 100 years and sets a new benchmark for luxury service.

The Mayfair boutique is the manifestation of Jaguar Land Rover UK’s approach to client services for the luxury sector which sees a transition to a direct to customer agency model by 2024, a move that elevates customer experience both in showrooms and online.

“The profound desirability of our products has never been so apparent. All 16 of the exquisite Range Rover SV Lansdowne Editions have been sold ahead of reveal, truly demonstrating the appeal of our luxury brands. Alongside exceptional vehicles like the Lansdowne Edition, we are developing locations, services and events that provide unique and exclusive touchpoints for our clients. Our new Mayfair boutique provides concierge levels of personal service in a modern, luxury environment – it’s totally unique.”

Patrick McGillycuddy
Jaguar Land Rover UK Sales Director

“We’re delighted to be hosting the launch of the New Range Rover SV Lansdowne Edition at our transformed Mayfair boutique. Like the Lansdowne, our showroom fully embodies the modern luxury philosophy that Range Rover customers expect, and we are looking forward to welcoming them to experience our unrivalled personal service for themselves.”

Trevor Fussey
Stratstone Managing Director
Range Rover SV Lansdowne Edition

Range Rover SV Lansdowne Edition in detail:

A UK-only limited edition of 16 vehicles curated by SV Bespoke, featuring a specially curated exterior and interior colour combination and exclusive design details.


  • Lansdowne Grey Gloss paint, commissioned exclusively for this limited edition
  • Unique application of a Corris Grey Gloss contrast roof with matching wing mirror caps
  • 23” Black Satin Forged Wheels with Corris Grey Satin inserts
  • SV Anthracite and Graphite Atlas exterior accents
  • Black chrome two-piece metal script badging hand crafted by Fattorini (Britain’s oldest family-owned jeweller) applied to the front and rear of the vehicle
  • SV Bespoke-branded puddle lamps
  • Tailgate event suite with leather cushions
  • Black Land Rover oval, white ceramic SV roundel and laser etched SV logos.


  • SV Bespoke Rosewood & Ebony near aniline leather upholstery with diagonal stitch embroidery
  • Satin Black ceramic controls
  • Ebony mohair carpet mats with leather binding
  • Black anodised metal finisher
  • Moonlight Chrome accent finishes
  • Illuminated treadplates with “SV Bespoke – Lansdowne Edition 1 of 16” script. 


  • 530 PS V8 Engine

Please click this link if you would like to download images.

Further information

About Jaguar Land Rover: Reimagining the future of modern luxury by design

Jaguar Land Rover’s Reimagine strategy is delivering a sustainability-rich vision of modern luxury by design.

Our class-leading, modern luxury Range Rover, Discovery, Defender and Jaguar vehicles are in demand around the world with a model range embracing fully electric and hybrid electric technologies, as well as the latest petrol and diesel engines.

We are transforming our business to become carbon net zero across our supply chain, products and operations by 2039 and have set a roadmap to reduce emissions across our own operations and value chains by 2030 through approved, science-based targets. Electrification is central to this strategy, and all Jaguar and Land Rover nameplates will be available in pure electric form by the end of the decade.

At heart we are a British company, with two major design and engineering sites, three vehicle manufacturing facilities, an Engine Manufacturing Centre and a Battery Assembly Centre in the UK. We also have vehicle plants in China, Brazil, India, Austria and Slovakia, as well as seven technology hubs across the globe.

As a wholly owned subsidiary of Tata Motors since 2008, Jaguar Land Rover has unrivalled access to leading global players in technology and sustainability within the wider Tata Group.

For more information about Jaguar Land Rover’s Reimagine strategy please visit:

Tracey Tompsett
Public Relations Manager, Jaguar Land Rover UK
07469 032064

Montana Wright
Senior Press Officer, Jaguar Land Rover UK
07384 532 524