- JLR reveals UK retail strategy that delivers luxury, brand-led experiences for clients under refined franchise model.
- JLR’s retail strategy is founded in the stability of a franchise model with elevated, concierge levels of client care.
- ‘House of Brands’ portfolio to underpin JLR’s online and showroom execution.
- UK retail investor community expresses unwavering support for JLR’s evolved go-to-market plan.
The transformation of JLR’s UK retail operations under a new refined franchise model has been revealed to investor partners ahead of its annual ‘Retailer of the Year’ conference and awards next week.
Since JLR revealed its Reimagine strategy three years ago, it has been tirelessly working to create immersive experiences for its clients, befitting its modern luxury ideals. Its relentless pursuit of excellence has delivered opportunity for JLR to design its own unique retail model; a client-centric retail experience that offers the underpinnings of the traditional franchise model, with key adaptations to accommodate the changing demands of JLR’s discerning clientele,
We are proud of what we have achieved with our partners to deliver the perfect experience for our clients. Taking into consideration the internal and external challenges afoot, and the scale of change required to maintain a sustainable, profitable business, our retail strategy offers a unique and exciting opportunity for JLR and our partners.
"Our commitment to the Reimagine strategy and bringing that to life in the UK remains unchanged, what we have developed in with our partners is significant. Together, we will deliver benchmark experiences for the luxury sector and our clients will be at the heart of that.
"We have created a new set of principles in collaboration with key investor partners based on a franchise ‘plus’ model, these will put the client first, be true to our Modern Luxury ideals and House of Brands strategy, so that we can proceed at pace and without disruption. This fantastic arrangement with our UK retailers will deliver full stock sharing and transparency so our clients can choose their perfect car quicker and more easily, fully integrated in-store and online journey, all new car websites linked to our brand websites, co-ordinated new car marketing and so much more.
"It’s a 100% WIN, WIN, WIN for our clients, our retailers and for us at JLR, its a very exciting time for us all.
Patrick McGillycuddy
Managing Director, JLR (UK)
The strategy received huge support from JLR’s investor community when it was announced to partners last week.
JLR is to be applauded for adapting to the rapidly changing dynamics we have witnessed in the UK new car market. The franchise model is a tried and trusted model, which can be intelligently flexed to suit the needs of all stakeholders involved in a new car transaction, i.e., clients, retailers and manufacturers. Sytner Group is convinced that the model JLR has created will provide a genuine modern luxury experience for our clients and look forward to many years of continued mutual success.
Darren Edwards
CEO, Sytner Grouop
JLR’s Reimagine Strategy focuses on luxury client experiences that take our brands into a new space. JLR has taken the positive approach of engaging with a number of investors before finalising its retail plan to deliver Reimagine, and during that collaboration we all agreed that the franchise model provides a robust route for delivering those client outcomes considering the current sales climate. The decision to prioritise the pursuit of an enhanced customer experience whilst retaining an established route to market is absolutely the right thing for our brands.
Gareth Williams
Managing Director, Hatfields
JLR and Vertu have always had a close business relationship and, as one of its major partners, we are committed to ensuring our mutual clients continue to enjoy its iconic products, and receive a fantastic modern, luxury experience. The news that the franchise model will be retained is a decision that was made in consultation with the investor community and provides the stability to progress with delivering innovative services to our clients without distraction. On this basis, we welcome the news.